image of saatva viewing room

Sleep Retailer Reviews the Saatva Viewing Room

/ December 24, 2019

When Saatva opened its first physical retail location earlier this month, we wanted to offer a very different experience from what people were used to in traditional mattress stores. That means no harsh fluorescent lighting, no all-caps sale banners, and no hurried lie-downs with commissioned salesmen hovering nearby.

Instead, Saatva's Viewing Room, located at 969 Third Avenue (58th Street) in Manhattan, is set up to be a "tranquil oasis," in the words of CEO Ron Rudzin, with Saatva's luxury mattresses, sheets, pillows, and designer bed frames under a sky-blue ceiling and surrounded by natural materials and Mediterranean colors. There are iPads and information stations set up throughout the space, so customers can try out all of our products at their own pace.

Sleep Retailer, an independent trade publication, recently stopped by the Viewing Room and shared its thoughts about the new space in a case study published on its website. The viewing room offers a "stark contrast" to the typical mattress shopping experience, the reviewer wrote. "There is much to learn from the Saatva in-store experience as the brand takes its own unique approach to selling beds and fulfilling customer needs."

A look inside Saatva's Viewing Room

"Void of cheap gimmicks, the showroom exudes style and class while also feeling warm and inviting," according to the reviewer. Sleep Retailer called out a few key features that contribute to the overall vibe of Saatva's Viewing Room, which was designed by renowned interior designer Vicente Wolf:

  • Lighting: "In the space, there are absolutely no halogen or LED daylight bulbs (as far as we could tell). In fact, there is no harsh lighting at all. Instead, the showroom is bathed in a soft, warm glow that still allows consumers to see the beds well."
  • Bed setup: "With the exception of a few beds in the front of the room and against walls, the majority of the mattresses are showcased in the center of the room. This part of the space is carefully partitioned by a frosted divider, which seems to grow naturally out of the cloud shape in the ceiling at the viewing room's core."
  • Soft surroundings: "In addition to creating bedroom vignettes throughout the store and having the center partitioned section, the beds against the walls have a velvety curtain hanging behind them to help soften the feel and create a sense of calm."
  • Color and decor: "Using a palette of soft neutrals—including warm beiges, taupes, whites, and greys—the showroom offers a universal appeal. It also seamlessly blends fairly modern and clean decorating styles with the more traditional and classic to appeal to a wider audience and create both a familiar space as well as an airy one."
  • Digital tech: "When it comes to the experience of learning about the beds within the space, Saatva doesn't stick to the status quo. Mimicking an online experience in-store, the self-guided nature of the set-up allows consumers the freedom and comfort of exploring on their own with assistance available when they want it.
    Furnished with iPad stands that offer access to the Saatva website, the Viewing Room encourages consumers to read about each bed and familiarize themselves with the online purchase process while associates standby to provide assistance as needed."

Try These Saatva Mattresses At Our Viewing Room

Saatva Classic Innerspring

Our flagship luxury mattress is expertly engineered with coil-on-coil construction for durability, a layer of memory foam for enhanced back support, and a cushiony Euro pillow top for extra comfort.


The bottom line: All of these features come together for an experience unlike any other mattress brand. Sleep Retailer closes its case study by saying, "So many seemingly small choices come together in this space to deliver a much more enjoyable shopping experience."

Here's a rundown of Saatva's luxury mattresses so you can find your perfect match.

christina heiser

Christina Heiser

Christina Heiser is the senior content manager at Saatva. She has held previous positions at Everyday Health, Women's Health, and L'Oréal. When she's not working, you can find Christina checking out the latest boutique fitness classes in New York City, cheering on her college basketball team (go Red Storm!), and trying new beauty and wellness trends.

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