{"id":32013,"date":"2022-03-01T22:12:00","date_gmt":"2022-03-01T22:12:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&#038;p=32013"},"modified":"2026-03-11T15:19:16","modified_gmt":"2026-03-11T15:19:16","slug":"new-saatva-location-san-francisco-california","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-san-francisco-california\/","title":{"rendered":"Saatva Unveils New Location in San Francisco"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The DTC mattress company\u2019s luxury showroom concept debuts in the Bay Area<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><a href=\"https:\/\/www.saatva.com\/locations\/sanfrancisco\/unionsquare\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Saatva<\/a>, America\u2019s Smarter Luxury Sleep brand, &nbsp;has opened in San Francisco, California, just in time for National Sleep Awareness Month. The brand chose the vibrant Union Square neighborhood for its first West Coast Viewing Room. The new, immersive 5,900-square-foot space was conceptualized by renowned interior designer Vicente Wolf. Designed to be more than a standard mattress store, Saatva\u2019s new Viewing Room is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.<\/p>\n\n\n\n<p class=\"has-text-align-left\">&#8220;San Francisco is the perfect partner for the Saatva brand. We couldn&#8217;t be more excited to bring our state-of-the-art Viewing Room to one of California&#8217;s most tech-forward cities,\u201d said Saatva CEO, Ron Rudzin. \u201cAn extension of our online presence, it\u2019s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don\u2019t come in a box.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/60b20bb9-c0d3-453a-96ce-1f1d5e1ec8ba_SaatvaSF-SamsungFlipandAccessoriesWall-SlavaBlazerPhotography.avif\" alt=\"\" class=\"wp-image-32015\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/60b20bb9-c0d3-453a-96ce-1f1d5e1ec8ba_SaatvaSF-SamsungFlipandAccessoriesWall-SlavaBlazerPhotography.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/60b20bb9-c0d3-453a-96ce-1f1d5e1ec8ba_SaatvaSF-SamsungFlipandAccessoriesWall-SlavaBlazerPhotography-600x400.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/60b20bb9-c0d3-453a-96ce-1f1d5e1ec8ba_SaatvaSF-SamsungFlipandAccessoriesWall-SlavaBlazerPhotography-1024x683.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/60b20bb9-c0d3-453a-96ce-1f1d5e1ec8ba_SaatvaSF-SamsungFlipandAccessoriesWall-SlavaBlazerPhotography-768x512.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Innovative Design<\/h3>\n\n\n\n<p class=\"has-text-align-left\">From the moment a visitor enters, the Viewing Room aims to delight the senses. With a neutral color palette, soft lighting, and aromatic fragrance, Saatva San Francisco is designed to be an inviting respite from the city\u2019s bustle. \u201cGiven the retail evolution of this San Francisco neighborhood, I chose to celebrate the industrial quality of the showroom\u2019s surroundings, while still maintaining the Saatva spirit of comfort and tranquility,\u201d says designer Wolf. &nbsp;\u201cSheetrock and exposed pipes combined with soft lighting and elegant appointments create a dreamy environment for the discovery of Saatva&#8217;s made-to-order, eco-friendly mattresses.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-scaled.jpg\" alt=\"\" class=\"wp-image-32016\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-scaled.jpg 2560w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-600x400.jpg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-1024x683.jpg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-768x512.jpg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-1536x1024.jpg 1536w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Ceiling-Detail-Adult-and-Crib-Mattresses-SlavaBlazerPhotography-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Wolf, who also designed Saatva&#8217;s two previous Viewing Rooms, in <a href=\"https:\/\/www.saatva.com\/viewing-rooms\/new-york\/new-york\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">New York<\/a> and <a href=\"https:\/\/www.saatva.com\/viewing-rooms\/washington-dc\/20009\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Washington D.C.<\/a>, put technology front and center in San Francisco. High-definition panels from tech partner Samsung are integrated into the storefront window displays, creating a dynamic backdrop for customers and passersby alike.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Inside the Viewing Room, visitors can use the information kiosks at each <a href=\"https:\/\/www.saatva.com\/bed-frames-bases\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">bed display<\/a>, and customers can interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. In addition to the full lineup of <a href=\"https:\/\/www.saatva.com\/mattresses\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">made-to-order mattresses<\/a>\u2014featuring <a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-classic\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">innerspring<\/a>, <a href=\"https:\/\/www.saatva.com\/mattresses\/loom-and-leaf\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">memory foam<\/a>, <a href=\"https:\/\/www.saatva.com\/mattresses\/zenhaven\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">latex<\/a>, <a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-latex-hybrid\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">hybrid<\/a>, <a href=\"https:\/\/www.saatva.com\/mattresses\/solaire\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">adjustable air<\/a>, <a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-youth\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">youth<\/a>, and <a href=\"https:\/\/www.saatva.com\/mattresses\/crib-mattress\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">crib<\/a> options\u2014the Viewing Room will offer a first look at Saatva\u2019s latest introduction, the <a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-modern-foam\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Modern Foam mattress<\/a>.&nbsp; Saatva\u2019s collection of luxury bedding products will be on display, including the new <a href=\"https:\/\/www.saatva.com\/bedding\/organic-velvet-quilt\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Organic Velvet Diamond<\/a> quilt and the <a href=\"https:\/\/www.saatva.com\/bedding\/organic-cotton-channel-quilt\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Organic Channel Cotton<\/a> quilt, perfect for staying warm this winter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-scaled.jpg\" alt=\"\" class=\"wp-image-32017\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-scaled.jpg 2560w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-600x400.jpg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-1024x683.jpg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-768x512.jpg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-1536x1024.jpg 1536w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Samsung-Flip-and-Full-Interior-SlavaBlazerPhotography-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Cutting-Edge Technology<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Thanks to a partnership with Samsung, the SF Viewing Room is outfitted with the latest displays and state-of-the-art behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Each area, from the displays at every bedside to touch-enabled screens, provides a platform to deliver in-depth product information and create a richer discovery experience.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-scaled.jpg\" alt=\"\" class=\"wp-image-32019\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-scaled.jpg 2560w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-600x400.jpg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-1024x683.jpg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-768x512.jpg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-1536x1024.jpg 1536w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Saatva-SF-Interior-Mattresses-Inside-Door-SlavaBlazerPhotography-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">\u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The Viewing Room will open just in time for SF residents to get their homes ready for spring and discover a curated selection of best-in-class <a id=\"\" href=\"https:\/\/www.saatva.com\/mattresses\" target=\"_blank\" rel=\"noreferrer noopener\">luxury mattresses<\/a> and a giftable assortment of eco-friendly and organic <a id=\"\" href=\"https:\/\/www.saatva.com\/bedding\" target=\"_blank\" rel=\"noreferrer noopener\">bedding products<\/a>. Saatva mattresses are always hand-delivered and set up in the customer\u2019s home and come with a 365-night trial period. Visit the newest Viewing Room to experience what makes Saatva the Smarter Luxury Sleep brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/d6891ee0-7e60-4451-be9e-ebc12b82f937_SaatvaSFStorefront-LeftSide-SlavaBlazerPhotography1.avif\" alt=\"\" class=\"wp-image-32020\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/d6891ee0-7e60-4451-be9e-ebc12b82f937_SaatvaSFStorefront-LeftSide-SlavaBlazerPhotography1.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/d6891ee0-7e60-4451-be9e-ebc12b82f937_SaatvaSFStorefront-LeftSide-SlavaBlazerPhotography1-600x400.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/d6891ee0-7e60-4451-be9e-ebc12b82f937_SaatvaSFStorefront-LeftSide-SlavaBlazerPhotography1-1024x683.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/d6891ee0-7e60-4451-be9e-ebc12b82f937_SaatvaSFStorefront-LeftSide-SlavaBlazerPhotography1-768x512.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Viewing Room Information:<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saatva.com\/locations\/sanfrancisco\/unionsquare\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Saatva San Francisco<\/a><br>128 Post Street<br>San Francisco, CA 94108<br>Hours of operation: Monday &#8211; Friday 10 AM &#8211; 7 PM, Saturday 10 AM &#8211; 6 PM, Sunday 11 AM &#8211; 6 PM<br><a href=\"tel:4155732399\">415.573.2399<\/a><br><a href=\"mailto:info@saatva.com\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">info@saatva.com<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":32021,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-32013","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-stores"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/32013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/32021"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=32013"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=32013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}