\u201cWe\u2019re thrilled to be opening our newest Viewing Room in the heart of one of LA\u2019s major design districts,\u201d said Ron Rudzin<\/a>, Founder and CEO of Saatva. \u201cAn extension of our online presence, it\u2019s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don\u2019t come in a box.\u201d<\/p>\n\n\n\n With its neutral color palette, soft lighting, and aromatic fragrance, Saatva Los Angeles offers an inviting respite from the city\u2019s bustle.\u00a0 In a nod to its surroundings, Wolf added local flair with a modern, architecturally embellished environment, evoking both drama and romance.\u00a0 At first glance, one notices the beds positioned under silvery trees.\u00a0 Striking, tree-etched clear acrylic panels hang above, seemingly shading the beds from the elements. The result is a clean, unfussy atmosphere that is simultaneously calming and visually enticing, with a touch of fantasy. Wolf, who also designed Saatva’s three previous Viewing Rooms in New York<\/a>, Washington D.C.<\/a>, and San Francisco<\/a>, took advantage of the unique corner location to create a light-filled showcase for Saatva’s luxury bedding collections. <\/p>\n\n\n\n The Viewing Room was brought to life by national commercial builder\u00a0Clune Construction<\/a>. Located on West Hollywood Boulevard, this project was an interior improvement of an existing retail building. Along with the display area, the space included a reception area, customer service desk, restroom, and break room.<\/p>\n\n\n\n In addition to the full lineup of made-to-order mattresses<\/a>\u2014featuring innerspring<\/a>, memory foam<\/a>, latex<\/a>, hybrid<\/a>, adjustable air<\/a>, youth<\/a>, and crib<\/a> options\u2014the Viewing Room will offer a first look at Saatva\u2019s latest introduction, the Modern Foam mattress<\/a>.\u00a0 Saatva\u2019s suite of luxury bedding products will be on display, including the new Organic Velvet Diamond<\/a> quilt and the Organic Channel Cotton<\/a> quilt, perfect for upgrading one\u2019s sleep sanctuary.\u00a0\u00a0<\/p>\n\n\n\n Thanks to a partnership with Samsung<\/a>, the Viewing Room is outfitted with the latest displays and state-of-the-art behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Visitors can use the information kiosks at each bed display<\/a> to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.<\/p>\n\n\n\n \u201cSamsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,\u201d said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. \u201cOur continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.\u201d<\/p>\n\n\n\n As customers explore bedding<\/a>, pillows<\/a>, and other top-of-bed accessories<\/a>, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children\u2019s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. <\/p>\n\n\n\n \u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n The Viewing Room opens just in time for National Sleep Week, which takes place every year when the clocks “spring forward.” Now, residents can discover how to make the most of their sleep all year long with a curated selection of best-in-class luxury mattresses<\/a> and an assortment of eco-friendly and organic bedding products<\/a>. <\/p>\n\n\n\n Saatva Los Angeles<\/a>![\"\"](\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/b26b2ae0-6778-4a47-9615-598f2c336d5b_WebFormatPNG-SaatvaLosAngeles-ViewingRoom-1.avif\")
<\/figure>\n\n\n\nInnovative Design<\/h3>\n\n\n\n
![\"\"](\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Web-Format-PNG-Saatva-Los-Angeles-Middle-of-Showroom.png\")
<\/figure>\n\n\n\nCutting-Edge Technology<\/h3>\n\n\n\n
![\"\"](\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Web-Format-PNG-Saatva-Los-Angeles-Accessories-Wall-Close-Up.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/1df454f4-b186-46bd-8b3b-b760a084177f_WebFormatJPEG-SaatvaLosAngeles-StorefrontLeft.avif\")
<\/figure>\n\n\n\nViewing Room Information:<\/h3>\n\n\n\n
8715 Melrose Avenue
Los Angeles, CA 90069
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
818.208.3621<\/a>
info@saatva.com<\/a><\/p>\n","protected":false},"featured_media":32023,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-32022","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-retail-locations"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/32022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/32023"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=32022"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=32022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}