{"id":32028,"date":"2023-09-25T22:27:00","date_gmt":"2023-09-25T22:27:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=32028"},"modified":"2026-03-11T15:10:36","modified_gmt":"2026-03-11T15:10:36","slug":"new-saatva-location-san-diego-california","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-san-diego-california\/","title":{"rendered":"Saatva Unveils New Location in San Diego"},"content":{"rendered":"\n

The award-winning DTC mattress company\u2019s second modern retail experience in Southern California opens before the holidays.<\/h2>\n\n\n\n

Saatva<\/a>, America\u2019s Smarter Luxury Sleep company, has opened its newest retail location in the heart of San Diego. Saatva’s latest Viewing Room, situated in the upscale Westfield UTC Shopping Center<\/a>, is the company\u2019s second in Southern California. The immersive 6,500-square-foot space was designed to be more than a standard mattress store. Saatva San Diego is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.<\/p>\n\n\n\n

\u201cWe\u2019re thrilled to be opening our newest Viewing Room in one of San Diego’s most luxurious shopping centers,\u201d said Saatva CEO Ron Rudzin about the new La Jolla Village Dr location. \u201cAn extension of our online presence, it\u2019s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don\u2019t come in a box.\u201d<\/p>\n\n\n\n

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A New Design Experience<\/h3>\n\n\n\n

Saatva San Diego<\/a> showcases a new step in the company\u2019s retail design journey. This new location, Saatva’s first open-air mall destination, was designed by Hines Collective<\/a> and studioTROIKA<\/a>, a Boston-based architecture firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep<\/em>. This perfectly complements studioTROIKA\u2019s partner-led, old-school design and construction approach that provides elegance and sophistication in one of Century City’s most luxurious shopping areas. <\/p>\n\n\n\n

\u201cOne of the first elements you experience is the incredible architecture of the ceiling,\u201d said Hines. Its coffered design, paired with pendant chandeliers, guides visitors throughout the space as other design features layer on and contribute to that flow. There are numerous \u2018wow\u2019 moments throughout the interior, that allow customers to experience all of Saatva’s made-to-order mattress options<\/a>, sleep essentials<\/a>, and home furnishings<\/a> to help them create their perfect sleep sanctuaries. Like all Saatva Viewing Rooms, Saatva San Diego is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. <\/p>\n\n\n\n

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,\u00a0 subtle color palette, warm lighting, sustainable flooring, and wall treatments, Saatva San Diego offers an inviting respite\u2014a tactile oasis nestled inside the Westfield UTC Mall. Soft fabrics and arched passageways connect the different areas of the space, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.<\/p>\n\n\n\n

In addition to showcasing Saatva\u2019s full lineup of made-to-order luxury mattresses<\/a>\u2014featuring innerspring<\/a>, memory foam<\/a>, latex<\/a>, hybrid<\/a>, adjustable air<\/a>, youth<\/a>, and crib<\/a> options.  Saatva\u2019s suite of organic bedding products is also on display, including the new Organic Velvet Diamond<\/a> quilt and the Organic Channel Cotton<\/a> quilt, perfect for upgrading one\u2019s sleep sanctuary. <\/p>\n\n\n\n

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Cutting-Edge Technology<\/h3>\n\n\n\n

Thanks to a partnership with Samsung, the San Diego Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Sleek, high-definition touchscreen displays beside each travel-inspired bed<\/a> allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. <\/p>\n\n\n\n

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\u201cSamsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,\u201d said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. \u201cOur continued partnership with Saatva is a testament to how our display technology and software solutions continue to enhance the customer journey from the moment consumers enter the store.\u201d<\/p>\n\n\n\n

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As customers explore bedding<\/a>, pillow<\/a>, and other top-of-bed accessories<\/a>, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children\u2019s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. <\/p>\n\n\n\n

\u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n

The Saatva San Diego Viewing Room opened at the end of September, creating a new shopping outpost for the residents of southern California to explore the best in modern, eco-responsible sleep products and accessories and refresh their homes in time for the holidays. Visit the Saatva San Diego Viewing Room to discover the best-in-class luxury mattresses<\/a>, eco-friendly bedding products<\/a>, and designer home furnishings<\/a> to experience what makes Saatva the Smarter Luxury Sleep<\/em> company.<\/p>\n\n\n\n

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Viewing Room Information:<\/h3>\n\n\n\n

Saatva San Diego<\/a>
La Jolla Village Dr, Suite C6
San Diego, CA 92122
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
619.713.9440
info@saatva.com<\/a><\/p>\n","protected":false},"featured_media":32035,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-32028","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-stores"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/32028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/32035"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=32028"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=32028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}