{"id":32036,"date":"2021-11-15T22:33:00","date_gmt":"2021-11-15T22:33:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=32036"},"modified":"2026-03-11T15:20:41","modified_gmt":"2026-03-11T15:20:41","slug":"new-saatva-location-washington-dc","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-washington-dc\/","title":{"rendered":"Saatva Unveils New Location in Washington D.C."},"content":{"rendered":"\n

The DTC mattress company\u2019s modern retail experience arrives in the nation\u2019s capital in time for the holidays.<\/h2>\n\n\n\n

Saatva,<\/a> America\u2019s Smarter Luxury Sleep brand, has opened its newest location in Washington D.C., just in time for the holidays. The brand chose the vibrant Logan Circle neighborhood for its second-ever Viewing Room. The immersive 5,800-square-foot space was conceptualized by renowned interior designer Vicente Wolf<\/a>. Designed to be more than a standard mattress store, Saatva\u2019s new Viewing Room is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.<\/p>\n\n\n\n

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“D.C.’s sophisticated consumer is a great fit for Saatva. We couldn’t be more excited to be bringing our state-of-the-art Viewing Room to the nation’s capital,\u201d said Saatva CEO, Ron Rudzin. \u201cAn extension of our online presence, it\u2019s another way to experience our commitment to delivering white-glove customer service and high-quality, premium products that don\u2019t come in a box.\u201d<\/p>\n\n\n\n

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Innovative Design<\/h3>\n\n\n\n

From the moment a visitor enters, the Viewing Room aims to delight the senses. With a neutral color palette, soft lighting, and aromatic fragrance, the two-level space, joined by an interconnecting glass staircase, is an inviting respite from the city\u2019s bustle. \u201cI wanted to create a surreal landscape in a dreamlike garden,\u201d says designer Wolf. He integrated topiaries sprayed pearl gray, Grecian-inspired urns, and silvery fantasy trees with furnishings, including Saatva\u2019s full line of luxury beds<\/a>, that seem to float in the space.<\/p>\n\n\n\n

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Using information kiosks at each bed display, customers can interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. In addition to the full lineup of made-to-order mattresses<\/a>\u2014featuring innerspring<\/a>, memory foam<\/a>, latex<\/a>, hybrid<\/a>, adjustable air<\/a>, youth<\/a>, and crib<\/a> options\u2014the Viewing Room will offer a first look at Saatva\u2019s newest introduction, the Modern Foam mattress<\/a>. <\/p>\n\n\n\n

\u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n

Cutting-Edge Technology<\/h3>\n\n\n\n

Thanks to a partnership with Samsung, the D.C. Viewing Room is outfitted with the latest displays and state-of-the-art behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Each area, from the displays at every bedside to touch-enabled screens, provides a platform to deliver in-depth product information and create a richer discovery experience.<\/p>\n\n\n\n

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\u201cThis exciting venture opens up a world of opportunities that explore how personalized content influences the shopping experience,\u201d said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. \u201cWith powerful software solutions that deliver instant analytics and interactive displays, analyzing big data and in-store behavior to impact the customer journey has never been easier.\u201d<\/p>\n\n\n\n

The Viewing Room has opened just in time for the holidays with a curated selection of best-in-class luxury mattresses<\/a> and bedding products<\/a>. Saatva mattresses are always hand-delivered and set up in the customer\u2019s home for free and come with a 365-night trial period. Visit the newest Viewing Room to experience what makes Saatva the Smarter Luxury Sleep brand.<\/p>\n\n\n\n

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Viewing Room Information:<\/h3>\n\n\n\n

Saatva Washington D.C.<\/a>
1714 14th Street NW
Washington, D.C. 20009
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
202.964.5600<\/a>
info@saatva.com<\/a><\/p>\n\n\n\n

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