{"id":32063,"date":"2019-12-19T22:48:00","date_gmt":"2019-12-19T22:48:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=32063"},"modified":"2026-03-11T15:22:56","modified_gmt":"2026-03-11T15:22:56","slug":"new-saatva-location-midtown-nyc-new-york","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-midtown-nyc-new-york\/","title":{"rendered":"Saatva Unveils Its First Physical Location in Midtown NYC"},"content":{"rendered":"\n

Leading DTC luxury mattress brand continues online and offline expansion<\/h2>\n\n\n\n

Saatva<\/a>, the leading direct-to-consumer luxury mattress and home furnishing, is bringing its online retail experience to life with the grand opening today of a first-of-its-kind \u201cViewing Room.\u201d Located at 969 Third Avenue (58th Street) in Manhattan and designed by renowned interior designer Vicente Wolf, the immersive 3,300-square-foot destination marks the Saatva brand\u2019s first physical location. <\/p>\n\n\n\n

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Viewing Room guests are invited to explore and experience Saatva\u2019s full range of luxury sleep products, including its five eco-friendly mattress types in all 11 comfort levels, organic cotton sheets and pillows, and designer bed frames<\/a>. Under a blue-sky ceiling, surrounded by natural materials and Mediterranean colors, visitors can see for themselves what makes Saatva the best-reviewed online luxury mattress brand. iPads and information stations throughout the space allow guests to interact with Saatva\u2019s collection at their own pace, with trained Sleep Guides available to assist and answer questions.<\/p>\n\n\n\n

\u201cWith our new Viewing Room, we\u2019ve created a beautiful, tranquil oasis for customers that\u2019s unlike anything else in the bedroom furnishings market,\u201d said Saatva CEO Ron Rudzin. \u201cAn extension of our online presence, it\u2019s another way to experience our commitment to delivering white-glove customer service and high-quality, premium products that don\u2019t come in a box.\u201d<\/p>\n\n\n\n

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The Viewing Room \u201cis a sensory experience that represents what Saatva stands for,\u201d said designer Vicente Wolf. \u201cWhen you enter, it\u2019s about dreaming. As a self-guided space, it invites consumers to use the information stations to self-educate and make a purchase that permits them to sleep soundly.\u201d <\/p>\n\n\n\n

Since its founding in 2010, Saatva has been committed to delivering luxury sleep products at attainable price points. With a consistent record of year-over-year growth and profitability, the company expects to close out 2019 with more than $200M in revenue. As expansion continues, Saatva intends to roll out more Viewing Rooms in major cities around the country. <\/p>\n\n\n\n

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Starting with its flagship product, the Saatva Classic mattress<\/a>, the product lines have expanded to include a full line of luxury mattresses: hybrid innerspring<\/a>, premium memory foam<\/a>, 100% natural latex<\/a>, precision air<\/a>, and high-durability innerspring<\/a> for people weighing more than 300 lbs. In addition to mattresses that suit all sleep needs, Saatva offers organic sheets<\/a> and mattress pads<\/a>, hotel-quality pillows<\/a>, and foam and latex mattress toppers<\/a>. <\/p>\n\n\n\n

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In January 2020, the company will introduce the Saatva Youth Mattress<\/a>, the first mattress specifically engineered to meet the needs of the growing body, with a unique two-sided design that provides customized support for younger as well as older children.<\/p>\n\n\n\n

Viewing Room Information:<\/h3>\n\n\n\n

Saatva Midtown<\/a>
969 Third Avenue
New York, NY 10022
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
(888) 834-6394<\/a>
info@saatva.com<\/a><\/p>\n","protected":false},"featured_media":32064,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-32063","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-stores"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/32063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/32064"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=32063"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=32063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}