{"id":32173,"date":"2010-05-10T19:51:00","date_gmt":"2010-05-10T19:51:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&#038;p=32173"},"modified":"2026-04-21T22:27:57","modified_gmt":"2026-04-21T22:27:57","slug":"saatva-unveils-the-saatva-classic-mattress","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/saatva-unveils-the-saatva-classic-mattress\/","title":{"rendered":"Saatva unveils the Saatva Classic Mattress"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Saatva Classic Mattress: The Ultimate in Luxury Sleep, Built for Comfort, Quality, and Sustainability<\/h2>\n\n\n\n<p class=\"has-text-align-left\"><a target=\"_blank\" rel=\"noreferrer noopener\" id=\"\" href=\"https:\/\/www.saatva.com\/\">Saatva<\/a>, an American direct-to-consumer mattress brand, is thrilled to introduce the <a target=\"_blank\" rel=\"noreferrer noopener\" id=\"\" href=\"https:\/\/www.saatva.com\/mattresses\/saatva-classic\">Saatva Classic<\/a> mattress, its flagship product designed to redefine sleep quality and comfort. Inspired by its Sanskrit name, \u201cSaatva,\u201d meaning truth, purity, and wholeness, the Saatva company is driven by a mission to make healthy, restorative sleep accessible to everyone.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The Saatva Classic is a hybrid innerspring mattress that combines advanced coil-on-coil technology with eco-friendly materials to provide unmatched support and durability, delivering an unparalleled sleep experience to people across the nation.<\/p>\n\n\n\n<p class=\"has-text-align-left\">&#8220;The Saatva Classic embodies our mission to bring healthy, restorative sleep to everyone. It&#8217;s more than just a mattress\u2014it&#8217;s a dedication to quality, comfort, and the belief that everyone deserves a restful, rejuvenating sleep experience.&#8221; &#8211; Ron Rudzin, Founder and CEO, <a target=\"_blank\" rel=\"noreferrer noopener\" id=\"\" href=\"https:\/\/www.saatva.com\/\">Saatva<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The Saatva Classic is made to order at one of nine factories nationwide after the time of purchase. And they aren\u2019t delivered to your home after being beaten and squished into a box for you to unwrap, wrestle, and off-gas into your bedroom. Instead, you get your new bed delivered and set up in your home with a scheduled appointment. At Saatva, we believe that quality sleep cannot be stuffed into a box.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6cG68jQArTz3V__SC_Queen145_AngleLeft_OUTDOOR-CROP.avif\" alt=\"\" class=\"wp-image-32175\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6cG68jQArTz3V__SC_Queen145_AngleLeft_OUTDOOR-CROP.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6cG68jQArTz3V__SC_Queen145_AngleLeft_OUTDOOR-CROP-600x338.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6cG68jQArTz3V__SC_Queen145_AngleLeft_OUTDOOR-CROP-1024x576.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6cG68jQArTz3V__SC_Queen145_AngleLeft_OUTDOOR-CROP-768x432.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Innovative Dual-Coil Technology for Enhanced Support<\/h3>\n\n\n\n<p class=\"has-text-align-left\">The Saatva Classic mattress is an impressive entrant in the luxury mattress industry. Built to provide superior back support, the Saatva Classic\u2019s unique coil-on-coil construction features two layers of individually wrapped, tempered steel coils. This advanced structure ensures long-lasting durability, targeted spinal alignment, and reduced motion transfer, making it ideal for all sleep styles and those seeking exceptional comfort. This mattress also carries endorsements from the <a target=\"_blank\" rel=\"noreferrer noopener\" id=\"\" href=\"https:\/\/chirocongress.org\/\">Congress of State Chiropractic Associations<\/a> and the <a target=\"_blank\" rel=\"noreferrer noopener\" id=\"\" href=\"https:\/\/www.acatoday.org\/\">American Chiropractic Association<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"840\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1.avif\" alt=\"\" class=\"wp-image-32176\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1-600x420.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1-1024x717.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1-500x350.avif 500w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kIq8jQArTz3W5_Sweep-ClassicInnerspringEXPLODEDV1-768x538.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Luxurious Comfort with Eco-Friendly Materials<\/h3>\n\n\n\n<p class=\"has-text-align-left\">The Saatva Classic\u2019s luxurious Euro pillow top offers a plush, hypoallergenic sleep surface reminiscent of high-end hotels. Hand-tufted for a breathable, hypoallergenic sleep surface, the Euro top contours gently to the body, promoting deep, restorative sleep. It is treated with Guardin\u2122 botanical antimicrobial treatment, Saatva\u2019s exclusive proprietary blend, to provide a cooler, healthier sleep environment and reflects Saatva\u2019s dedication to sustainable, eco-conscious design. Saatva is committed to sustainability and environmental responsibility. Through each of the Classic\u2019s layers\u2014 the organic cotton cover, eco-friendly foams, and recycled steel coils reflect Saatva\u2019s dedication to minimizing environmental impact while prioritizing customers&#8217; health and well-being.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"661\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kzK8jQArTz3XA_Screenshot2024-10-27at4.38.06PM.avif\" alt=\"\" class=\"wp-image-32177\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kzK8jQArTz3XA_Screenshot2024-10-27at4.38.06PM.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kzK8jQArTz3XA_Screenshot2024-10-27at4.38.06PM-600x331.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kzK8jQArTz3XA_Screenshot2024-10-27at4.38.06PM-1024x564.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6kzK8jQArTz3XA_Screenshot2024-10-27at4.38.06PM-768x423.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Personalized Sleep with Multiple Comfort Levels<\/h3>\n\n\n\n<p class=\"has-text-align-left\">Recognizing that each sleeper\u2019s comfort needs are unique, the Saatva Classic mattress is available in three firmness levels\u2014Plush Soft, Luxury Firm, and Firm. Whether you\u2019re a side sleeper needing extra cushioning or a back sleeper seeking firmer support, the Saatva Classic has a configuration to meet your needs. This range of comfort options, combined with two height options (11.5\u201d and 14.5\u201d), ensures that all sleepers, regardless of their preferred sleeping position, can find the perfect bed setup.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"776\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6eO68jQArTz3WN_Room1_Classic_Camera2.avif\" alt=\"\" class=\"wp-image-32178\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6eO68jQArTz3WN_Room1_Classic_Camera2.avif 1200w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6eO68jQArTz3WN_Room1_Classic_Camera2-600x388.avif 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6eO68jQArTz3WN_Room1_Classic_Camera2-1024x662.avif 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/11\/Zx6eO68jQArTz3WN_Room1_Classic_Camera2-768x497.avif 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\">Exceptional Customer Care and Satisfaction<\/h3>\n\n\n\n<p class=\"has-text-align-left\">In addition to quality and comfort, Saatva places immense value on customer satisfaction and confidence in every purchase. The Saatva Classic is backed by a 365-night home trial and a lifetime warranty, allowing customers to fully experience the mattress\u2019s benefits before making a long-term commitment. The brand\u2019s commitment to quality and exceptional customer experience includes 24\/7 Customer Service, to ensure assistance whenever it\u2019s needed. All mattresses are made in the USA with premium, responsibly sourced materials and come with Saatva\u2019s renowned customer care, including complimentary white glove delivery, in-home setup in the customer\u2019s room of choice, and existing mattress removal upon request.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Experience the Saatva Classic Mattress | Saatva\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xg9NbvtLHSM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-left\"><strong>Discover the Saatva Classic mattress on <a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-classic\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Saatva&#8217;s website<\/a>, or in-store at <a href=\"https:\/\/www.saatva.com\/locations\" id=\"\" target=\"_blank\" rel=\"noreferrer noopener\">Viewing Rooms<\/a> nationwide.<\/strong><\/p>\n","protected":false},"featured_media":32174,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[207],"class_list":["post-32173","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-mattresses"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/32173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/32174"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=32173"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=32173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}