{"id":38266,"date":"2025-03-20T19:55:00","date_gmt":"2025-03-20T19:55:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/announcements\/saatva-celebrates-earth-day-2\/"},"modified":"2026-03-19T16:18:43","modified_gmt":"2026-03-19T16:18:43","slug":"saatva-celebrates-15-years-of-transforming-the-business-of-sleep","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/saatva-celebrates-15-years-of-transforming-the-business-of-sleep\/","title":{"rendered":"Saatva Celebrates 15 Years of Transforming the Business of Sleep"},"content":{"rendered":"\n

Luxury DTC Mattress Pioneer Saatva Enters its Second Decade and a Half as the Leader in the Online Luxury Mattress Marketplace<\/h2>\n\n\n\n

Saatva<\/a>, the largest online retailer of American-made luxury mattresses, celebrates its 15th anniversary of transforming the business of sleep. The company has experienced consistent growth since its inception in 2010, founded on the principles of delivering comfort, value, and service.<\/p>\n\n\n\n

“We are incredibly proud of the impact Saatva has had on the sleep industry over the past 15 years,” said Ron Rudzin, CEO of Saatva. “We remain committed to delivering the highest quality sleep experiences to our customers, and we are excited to continue innovating and expanding our offerings in the years to come.”<\/p>\n\n\n\n

A Unique Manufacturing and Delivery Network<\/h3>\n\n\n\n

Each Saatva mattress is meticulously crafted to order in one of the regional factories located across the United States and delivered by one of more than 150 delivery partners nationwide. Saatva’s unique network ensures that mattresses arrive “factory fresh” and travel on average less than 100 miles from the factory to the customer’s home, minimizing environmental impact. This commitment to efficient delivery aligns with Saatva’s eco-friendly philosophy.<\/p>\n\n\n\n

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“Best in Class” Products<\/h3>\n\n\n\n

From its inception with the Saatva Classic Innerspring Mattress, Saatva has consistently introduced “best-in-class” products across various categories. The current product line includes:<\/p>\n\n\n\n

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2010: Saatva Classic Innerspring Mattress<\/a> – the one that started it all<\/h4>\n\n\n\n

Saatva\u2019s best-selling, dual-coil mattress blends the durability and responsive feel of an innerspring with the cushioned comfort of eco-friendly foams and a plush Euro pillow top. Layer by layer, Saatva took the best features of high-priced, name-brand mattresses and improved them to create one perfect mattress<\/a> that comes in two different heights and three levels of firmness. (Plus, it\u2019s chiropractor-approved.)<\/p>\n\n\n\n

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2015: Saatva Loom & Leaf Mattress<\/a> – ultra-premium memory foam that\u2019s never folded, rolled, or stuffed in a box<\/h4>\n\n\n\n

Loom & Leaf, a memory foam mattress<\/a>, was the second introduction for the brand. Unlike compressed, boxed memory foam mattresses, Loom & Leaf is handcrafted using premium, eco-friendly materials and delivered whole. A layer of high-density 5-lb. memory foam contours to the body to relieve pressure, and 4-lb. convoluted (wavy) memory foam is infused with cooling gel to provide a more comfortable sleeping experience. <\/p>\n\n\n\n

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2016: Saatva Zenhaven Latex Mattress<\/a> – all-natural, 100% pure latex comfort<\/h4>\n\n\n\n

Saatva then launched Zenhaven, a 100% natural latex mattress<\/a>. It has a support core made of sustainably harvested latex, topped with a 5-zone latex comfort layer that provides firmer support in the lumbar region and maximum pressure-point relief.<\/p>\n\n\n\n

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2017: Saatva Adjustable Base Plus<\/em><\/a> – where good sleep meets great technology<\/h4>\n\n\n\n

Saatva’s Adjustable Base Plus<\/em> features weightless, zero-gravity mattress support<\/a>, wave massage, and under-bed illumination, which makes finding the perfect position easy with one touch of the remote. When paired with Solaire<\/a>, our precision adjustable mattress, it delivers the ultimate in customizable comfort. <\/p>\n\n\n\n

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2018:  Saatva Bedding<\/a> – 100% organic, eco-friendly long-staple cotton<\/h4>\n\n\n\n

Saatva expanded into bedding with organic cotton sheets, pillows, mattress pads, and foam and latex mattress toppers to further enhance the top-of-bed experience<\/a>. <\/p>\n\n\n\n

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2019: Saatva Solaire Adjustable Mattress<\/a> – customizable, precision comfort for couples<\/h4>\n\n\n\n

Saatva added Solaire, a precision air adjustable mattress<\/a>. Solaire has individual air chambers that can be inflated or deflated to achieve a precise level of comfort, with 50 firmness settings that can be controlled at a touch of the remote.<\/p>\n\n\n\n

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2019: Saatva HD Hybrid Mattress<\/a> – the first luxury mattress designed for higher body weights<\/h4>\n\n\n\n

In 2019, the company launched Saatva HD, a hybrid innerspring mattress<\/a> designed for people weighing between 300 and 500 pounds. Saatva HD features a support base of high-durability coils (25% stronger than the industry average) threaded with a helical wire to add contouring ability and eliminate motion transfer, plus latex and memory foam layers, all under a hand-tufted Euro pillow top.<\/p>\n\n\n\n

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2019: Saatva Beds<\/a> – beyond-the-mattress contemporary design<\/h4>\n\n\n\n

In 2019, Saatva expanded into bedroom furniture with six upholstered designer beds<\/a>, all handcrafted with sustainably sourced hardwood that\u2019s been kiln-dried for extra durability.<\/p>\n\n\n\n

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2019: Saatva\u2019s New York Viewing Room<\/a> – the flagship retail experience<\/h4>\n\n\n\n

Saatva opened its first retail location, in the heart of New York\u2019s Midtown East neighborhood. The 3,300-square-foot space was designed by renowned interior designer Vicente Wolfe, who describes the Viewing Room as \u201ca sensory experience that represents what Saatva stands for.\u201d<\/p>\n\n\n\n

The Saatva New York Viewing Room<\/a> is a self-guided space where customers can use the tablets and information stations next to each product to self-educate. In addition to the information stations, Saatva\u2019s trained sleep guides are also on hand to answer questions. <\/p>\n\n\n\n

Saatva partnered with Samsung<\/a> to outfit the Viewing Room with state-of-the-art retail technology, including floor-to-ceiling LED monitors with customizable messaging at the entrance, tablets, and wall screens throughout the space that feature product and company information, and uses behavior-sensing technology to analyze a customer\u2019s viewing habits and movements to deliver specific information about products as they move throughout the space.<\/p>\n\n\n\n

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2020: Saatva Latex Hybrid Mattress<\/a> –  a 100% natural and organic latex hybrid mattress<\/h4>\n\n\n\n

Most recently, Saatva launched its latex hybrid mattress<\/a>. The all-natural and organic mattress combines the buoyant, pressure-free support of natural latex with the responsiveness of Saatva\u2019s best-loved innerspring. <\/p>\n\n\n\n

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2022: Saatva Memory Foam Hybrid Mattress<\/a> – A fresh take on memory foam for cooler sleep<\/h4>\n\n\n\n

This memory foam hybrid mattress<\/a> combines pressure-relieving memory foam with pocketed coils for balanced support and breathability. Its LuxeCool system promotes airflow to keep you cool, while the patented Lumbar Zone\u00ae quilting and gel-infused memory foam provide lumbar support.<\/p>\n\n\n\n

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2023: Saatva Rx Mattress<\/a> – The first luxury mattress designed for chronic back & joint conditions<\/h4>\n\n\n\n

This specifically designed mattress<\/a> offers targeted support and pressure relief for individuals with chronic back and joint pain. Its unique features include a Therapeutic Support Core that adjusts to your body and gel-infused memory foam for lumbar pain relief.<\/p>\n\n\n\n

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2024: Saatva Contour5 Memory Foam Mattress<\/a> – Luxurious body-hugging comfort and pressure relief<\/h4>\n\n\n\n

This optimal comfort mattress<\/a> features 3 inches of high-density memory foam for a classic memory foam feel with superior body contouring. It also boasts adaptive cooling technology and comes in two firmness options (medium and firm) to suit all sleepers.<\/p>\n\n\n\n

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2025: Saatva Murphy Bed Mattress<\/a> – The first luxury mattress designed just for Murphy beds<\/h4>\n\n\n\n

This luxury hybrid innerspring murphy bed mattress<\/a>\u00a0is\u00a0Saatva\u2019s first mattress exclusively designed and marketed for Murphy bed users. While we do not sell Murphy bed furniture, this mattress offers a\u00a0luxury sleep solution\u00a0for those who already own or are shopping for one. With the increasing demand for\u00a0smart space-saving solutions, this mattress is\u00a0perfect for urban dwellers, small apartment owners, and multipurpose living spaces.\u00a0<\/p>\n\n\n\n

In 2025, Saatva continues to fully outfit the sleep sanctuary with new additions in bedroom furnishings, bedding, and child\/youth collections, as well as planning for additional retail expansion in select cities throughout the U.S.\u00a0<\/p>\n\n\n\n

Saatva\u2019s Nationwide Viewing Room Expansion<\/h3>\n\n\n\n

Saatva\u2019s rapid expansion continues across the U.S. with new Viewing Rooms<\/a> offering customers the opportunity to experience Saatva\u2019s luxury mattresses in person. Below are the locations grouped by region, with the opening dates and key details.<\/p>\n\n\n\n

West<\/h4>\n\n\n\n