{"id":40215,"date":"2025-05-19T08:50:00","date_gmt":"2025-05-19T08:50:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=40215"},"modified":"2026-03-19T18:48:31","modified_gmt":"2026-03-19T18:48:31","slug":"tara-lipinski-announces-saatva-team-usa-la28-olympic-sponsorship-on-nbc-today","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/tara-lipinski-announces-saatva-team-usa-la28-olympic-sponsorship-on-nbc-today\/","title":{"rendered":"Tara Lipinski Celebrates Saatva\u2019s Big News on NBC\u2019s TODAY"},"content":{"rendered":"\n

On a celebratory morning in the heart of New York City, Tara Lipinski, the 1998 Nagano Olympic Games US figure skating gold medalist, took center stage at Rockefeller Plaza<\/strong> to announce an exciting new chapter in the journey of Saatva<\/a><\/strong>, the Smarter Luxury Sleep<\/em> Company.<\/p>\n\n\n\n

With the iconic TODAY Show backdrop setting the stage, Tara proudly revealed that Saatva is now the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic & Paralympic Games<\/a>. <\/strong>This milestone partnership underscores Saatva\u2019s commitment to supporting athletes on their path to greatness\u2014starting with an essential part of performance: restorative sleep<\/strong>.<\/p>\n\n\n\n

Celebrating Recovery as a Superpower<\/h3>\n\n\n\n

Tara shared personal reflections from her gold medal-winning experience at the 1998 Winter Olympic Games<\/strong> in Nagano, where she learned firsthand that quality sleep is not a luxury, but a necessity<\/strong>. Every spin, jump, and moment on the ice demanded recovery, and sleep was the foundation of her success. With this partnership, Saatva will now play an integral role in helping today\u2019s athletes rest, recover, and rise to their peak potential on the global stage.<\/p>\n\n\n\n

\u201cAs an Olympian, I know what it takes to perform under pressure. Behind every great performance is great recovery\u2014and that starts with great sleep,\u201d said Lipinski.<\/p>\n\n\n\n

\"Memorial<\/figure>\n\n\n\n

Saatva\u2019s 15th Anniversary & Commitment to Wellness<\/h3>\n\n\n\n

The announcement also coincided with the brand\u2019s 15th Anniversary<\/strong><\/a> and Better Sleep Month<\/strong>, making it a fitting moment to celebrate its journey from a visionary online mattress company to a leading name in luxury sleep. Tara praised Saatva\u2019s dedication to handcrafted quality, eco-conscious materials, and exceptional customer service<\/strong>.<\/p>\n\n\n\n

“Saatva is more than a mattress and bedding brand. They\u2019re defining what Smarter Luxury Sleep<\/em> means by inviting sleepers to discover the importance of a well-rested living,” said Lipinski.<\/p>\n\n\n\n

A Dream Fulfilled & A Giveaway Celebration<\/h3>\n\n\n\n

Adding to the day\u2019s excitement, Tara helped present the Saatva Sleep Sanctuary Giveaway winner<\/strong> with an exclusive $15,000 Saatva bedroom setup, celebrating not just the brand\u2019s 15th anniversary but also its mission to inspire everyone to prioritize sleep as a vital component of well-being.<\/p>\n\n\n\n

\u201cThis partnership is about more than sleep. It\u2019s about championing recovery, honoring the athlete\u2019s journey, and empowering all of us to dream big\u2014and wake up ready to achieve it,\u201d said Lipinski.<\/p>\n\n\n\n

Special Offer for Viewers & Fans<\/h3>\n\n\n\n

To mark this milestone, Saatva announced an exclusive 15% discount on Saatva purchases of $1000 or more<\/strong>. Consumers nationwide are invited to discover Smarter Luxury Sleep <\/em>experience by visiting Saatva.com\/teamusa<\/strong><\/a> and celebrating sleep as a superpower for all.
See Tara\u2019s appearance on TODAY here<\/a>.<\/strong><\/p>\n\n\n\n

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