{"id":40340,"date":"2025-06-05T12:00:00","date_gmt":"2025-06-05T12:00:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=40340"},"modified":"2026-03-19T18:46:33","modified_gmt":"2026-03-19T18:46:33","slug":"saatva-and-crossfit-announce-new-partnership","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/saatva-and-crossfit-announce-new-partnership\/","title":{"rendered":"Saatva and CrossFit Announce New Partnership Focused on Sleep, Recovery, and Performance"},"content":{"rendered":"\n

Saatva<\/a>, the Smarter Luxury Sleep Company, is excited to announce a new partnership with CrossFit<\/a>. Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.<\/p>\n\n\n\n

This innovative collaboration rounds out optimal training with movement, nutrition, and rest, spotlighting sleep as a critical \u2014 and often overlooked \u2014 foundation of health and performance. With a shared mission to inspire health, Saatva and CrossFit aim to elevate how the global fitness community thinks about recovery and sleep quality.<\/p>\n\n\n\n

As part of this partnership, Saatva will be the presenting sponsor of \u201cRest Day,\u201d a key element of CrossFit\u2019s \u201cWorkout of the Day\u201d updates, delivering valuable content and products to educate CrossFit members about the importance of optimal recovery. Additionally, Saatva will be on-site at the 2025 CrossFit Games in Albany, NY, August 1-3, inviting fans to experience the full spectrum of its luxury sleep offerings firsthand. CrossFit Affiliate owners will also benefit from exclusive offers and discounts, empowering them to advocate for the importance of sleep within their own communities using Saatva\u2019s American-made, premium sleep solutions. <\/p>\n\n\n\n

\u201cPartnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,\u201d said Ron Rudzin<\/a>, Founder and CEO of Saatva. \u201cCrossFit athletes exemplify peak performance and discipline, and we\u2019re proud to support their recovery with handcrafted products designed to optimize rest.\u201d<\/p>\n\n\n\n

“Sleep is the foundation that allows athletes to train hard, recover fully, and perform at their best,” said Greg Schwartz, VP of Global Partnerships at CrossFit. “Partnering with Saatva reinforces our commitment to the holistic health of our community \u2014 not just how we move or eat, but how we rest and reset.”<\/p>\n\n\n\n

Together, Saatva and CrossFit are redefining what it means to live a healthy and balanced life \u2014 from the gym floor to the bedroom.<\/p>\n\n\n\n

\"Memorial<\/figure>\n\n\n\n
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About Saatva<\/h3>\n\n\n\n

Saatva<\/a>, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness<\/a>, which guides the brand in everything it does. All of Saatva\u2019s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.<\/p>\n\n\n\n

Saatva offers best-in-class mattresses<\/a> in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets\u2014plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US\u00ae foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer\u2019s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. <\/p>\n\n\n\n

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep<\/em>. For more information about Saatva\u2019s partnership with CrossFit, please visit Saatva Press Room<\/a>.<\/p>\n\n\n\n

About CrossFit, LLC <\/h3>\n\n\n\n

CrossFit, LLC<\/a> is the owner of the world-famous CrossFit\u00ae fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications<\/a> and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries<\/a>. CrossFit also directs the CrossFit Games season, which starts with the Open, the world\u2019s largest participatory sporting event.<\/p>\n\n\n\n

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Press Contacts<\/h3>\n\n\n\n

Saatva Press Team:<\/strong>
Shari Ajayi<\/a> & Ariel Noh
press@saatva.com<\/a><\/p>\n\n\n\n

LA28 Press Team:<\/strong>
<\/a>press@crossfit.com<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

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