{"id":41991,"date":"2025-12-02T09:00:00","date_gmt":"2025-12-02T09:00:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&#038;p=41991"},"modified":"2026-01-08T03:43:49","modified_gmt":"2026-01-08T03:43:49","slug":"saatva-lakeshore-foundation-partnership","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/saatva-lakeshore-foundation-partnership\/","title":{"rendered":"Saatva Named Official Mattress and Restorative Sleep Provider of Lakeshore National Adapted Sports Organization and its Associated Teams"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em><em>Saatva partners with Lakeshore Foundation to support athlete recovery and wellness for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting.<\/em><\/em><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.saatva.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Saatva<\/strong><\/a>, the Smarter Luxury Sleep brand, proudly announces its partnership with <a href=\"https:\/\/www.lakeshore.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Lakeshore Foundation<\/strong><\/a> and <strong>Lakeshore National Adapted Sports Organization (LNASO)<\/strong>, becoming the <strong>Official Mattress and Restorative Sleep Provider<\/strong> of LNASO and its associated national teams:<a href=\"https:\/\/www.lakeshore.org\/activity\/usa-wheelchair-rugby\/\" target=\"_blank\" rel=\"noopener\"> <strong>USA Wheelchair Rugby<\/strong><\/a>,<a href=\"https:\/\/www.lakeshore.org\/activity\/boccia-united-states\/\" target=\"_blank\" rel=\"noopener\"> <strong>Boccia United States<\/strong><\/a>, and<a href=\"https:\/\/www.lakeshore.org\/activity\/u-s-paralympics-powerlifting\/\" target=\"_blank\" rel=\"noopener\"> <strong>USA Para Powerlifting<\/strong><\/a>. The announcement comes as the Lakeshore Foundation commemorates its 100th anniversary, celebrating a century of leadership in adaptive sports, rehabilitation, and advocacy.<\/p>\n\n\n\n<p>Through this multiyear partnership, Saatva reinforces its commitment to supporting athlete wellness, rest, and recovery by outfitting the Lakeshore campus with its luxury sleep products, including <strong>14 full mattresses, 62 twin mattresses, premium bedding, and pillows<\/strong>. These products will support the athletes&#8217; training at the Birmingham, Alabama\u2013based foundation, home to some of the nation\u2019s top adapted sports programs and U.S. Paralympic hopefuls.<\/p>\n\n\n\n<p>The collaboration underscores Saatva\u2019s belief that quality sleep is foundational to human performance, whether for professional athletes or everyday sleepers. Together, Saatva and Lakeshore aim to raise awareness of the role of restorative sleep in recovery, wellness, and long-term success.<\/p>\n\n\n\n<p>\u201cTrue performance starts with rest,\u201d said<a href=\"https:\/\/www.saatva.com\/press-room\/leadership\/ron-rudzin\/\" target=\"_blank\" rel=\"noopener\"> <strong>Ron Rudzin<\/strong><\/a>, CEO and Founder of Saatva. \u201cAs Lakeshore Foundation celebrates its 100th anniversary, it continues to create an environment that empowers adapted athletes to push beyond limits. We\u2019re honored to help enhance that experience with products designed to support recovery, strength, and resilience. This partnership reflects our shared belief that rest is not a luxury\u2014it\u2019s a necessity for greatness.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1568\" height=\"1176\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited.jpeg\" alt=\"image\" class=\"wp-image-41997\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited.jpeg 1568w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited-600x450.jpeg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited-1024x768.jpeg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited-768x576.jpeg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/12\/image-4-edited-1536x1152.jpeg 1536w\" sizes=\"auto, (max-width: 1568px) 100vw, 1568px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Supporting Recovery Through Smarter Luxury Sleep<\/h3>\n\n\n\n<p>To support Lakeshore Foundation\u2019s athletes, Saatva will provide a curated selection of its most popular handcrafted products, each designed for optimal comfort, durability, and wellness.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1203\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7.jpeg\" alt=\"image\" class=\"wp-image-41996\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7.jpeg 1600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7-600x450.jpeg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7-1024x770.jpeg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7-768x577.jpeg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-7-1536x1155.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.saatva.com\/mattresses\/saatva-classic\" target=\"_blank\" rel=\"noopener\">Saatva Classic Mattress<\/a><\/h4>\n\n\n\n<p>America&#8217;s best-selling online luxury innerspring, the Saatva Classic combines hotel-level comfort with chiropractor-approved support.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3&#8243; Euro pillow top for cushioned comfort and pressure relief<\/li>\n\n\n\n<li>Dual-coil design of triple-tempered recycled carbon steel prevents sagging and offers exceptional durability<\/li>\n\n\n\n<li>Patented Lumbar Zone\u00ae Technology ensures healthy spinal alignment in any sleep position to help alleviate back and joint pain<\/li>\n\n\n\n<li>Naturally breathable organic cotton cover treated with Saatva\u2019s Guardin\u2122 botanical antimicrobial treatment to inhibit bacteria, mold, and mildew<\/li>\n\n\n\n<li>Available in two heights (11.5&#8243;, 14.5&#8243;) and three comfort levels (Plush Soft, Luxury Firm, Firm)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3.jpeg\" alt=\"image\" class=\"wp-image-41992\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3.jpeg 1600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3-600x400.jpeg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3-1024x683.jpeg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3-768x512.jpeg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-3-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.saatva.com\/bedding\/down-alternative-pillow\" target=\"_blank\" rel=\"noopener\">Saatva Down Alternative Pillow<\/a><\/h4>\n\n\n\n<p>A hypoallergenic, plush pillow crafted to deliver the airy comfort of traditional down while providing superior support and durability.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plush blend of microdenier down alternative fibers and memory fiber clusters for a soft yet supportive feel<\/li>\n\n\n\n<li>100% hypoallergenic and ideal for sensitive sleepers<\/li>\n\n\n\n<li>Available in two lofts: Standard Loft (4\u20135&#8243;) for back and stomach sleepers and High Loft (6\u20137&#8243;) for side and combination sleepers<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5.jpeg\" alt=\"image\" class=\"wp-image-41994\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5.jpeg 1600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5-600x400.jpeg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5-1024x683.jpeg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5-768x512.jpeg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-5-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.saatva.com\/bedding\/essential-sheet-set\" target=\"_blank\" rel=\"noopener\">Saatva Essential Luxury Sheet Set<\/a><\/h4>\n\n\n\n<p>An upgraded staple that combines breathable cotton and viscose fibers for a lightweight, cooling feel that softens with every wash.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>180-thread-count percale weave for excellent airflow and year-round comfort<\/li>\n\n\n\n<li>Includes one flat sheet, one fitted sheet, and two pillowcases (full size and larger)<\/li>\n\n\n\n<li>Deep pockets fit mattresses up to 16\u201d high<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1067\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6.jpeg\" alt=\"image\" class=\"wp-image-41995\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6.jpeg 1600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6-600x400.jpeg 600w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6-1024x683.jpeg 1024w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6-768x512.jpeg 768w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2025\/11\/image-6-1536x1024.jpeg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>As part of the partnership, Saatva will collaborate with Lakeshore Foundation across marketing, on-site activations, and digital campaigns that celebrate the connection between sleep and athletic recovery. The partnership will also include athlete appearances, co-branded initiatives, and ongoing content celebrating the journeys of Team USA athletes preparing for the LA28 Paralympic Games.<\/p>\n\n\n\n<p>\u201cOur mission at Lakeshore has always been to provide opportunity for individuals with disabilities to live a healthy lifestyle through physical activity, research, advocacy, and health promotion,\u201d said <a href=\"https:\/\/www.lakeshore.org\/about\/our-team\/leadership\/\" target=\"_blank\" rel=\"noopener\"><strong>John D. Kemp<\/strong><\/a>, President and CEO of Lakeshore Foundation. \u201cPartnering with Saatva allows us to extend that mission into an often-overlooked pillar of performance\u2014rest and restoration. Saatva\u2019s commitment to wellness and recovery perfectly complements the work we do every day to support athletes and individuals living their healthiest, most fulfilling lives possible.\u201d<\/p>\n\n\n\n<p>This partnership represents the continuation of Saatva\u2019s growing role as a champion of wellness, following its official designation as the <a href=\"https:\/\/www.saatva.com\/press-room\/announcements\/saatva-announcing-official-mattress-sponsorship-of-la28-olympic-games\/\" target=\"_blank\" rel=\"noopener\"><strong>Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games<\/strong><\/a>. Together with Lakeshore Foundation, Saatva continues to bring its Smarter Luxury Sleep mission to the forefront of athletic innovation and inclusive wellness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Saatva<\/h3>\n\n\n\n<p>Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word <a href=\"https:\/\/www.saatva.com\/blog\/what-does-saatva-mean\/\" target=\"_blank\" rel=\"noopener\">meaning truth, purity, and wholeness<\/a>, which guides the brand in everything it does. All of Saatva\u2019s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.<\/p>\n\n\n\n<p>Saatva offers <a href=\"https:\/\/www.saatva.com\/mattresses\" target=\"_blank\" rel=\"noopener\">best-in-class mattresses<\/a> in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets\u2014plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US\u00ae foams, Saatva mattresses reflect the company\u2019s commitment to environmentally conscious practices, always hand-delivered and set up in the customer\u2019s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.&nbsp;<\/p>\n\n\n\n<p>Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva\u2019s partnership with the Lakeshore Foundation, please visit the <a href=\"https:\/\/www.saatva.com\/press-room\/\" target=\"_blank\" rel=\"noopener\">Saatva Press Room<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About Lakeshore Foundation&nbsp;<\/h3>\n\n\n\n<p>Lakeshore Foundation, a nonprofit organization in Birmingham, Alabama, has emerged as a world leader in health promotion, research, fitness, recreation, and sports advocacy for people with disabilities, veterans, seniors, and parasport activities. As a U.S. Olympic and Paralympic Training Site, Lakeshore Foundation is home to the Lakeshore National Adapted Sports Organization (LNASO), which serves as the National Governing Body for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting. Lakeshore Foundation is also home to the state-of-the-art Lakeshore Sports Science and Performance Center. For more information on Lakeshore Foundation, visit <a href=\"http:\/\/www.lakeshore.org\" target=\"_blank\" rel=\"noopener\">www.lakeshore.org<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Media Contacts&nbsp;<\/h3>\n\n\n\n<p><strong>Shari Ajayi<\/strong><br>Vice President, Public Relations<br><a href=\"mailto:press@saatva.com\">press@saatva.com<\/a><\/p>\n\n\n\n<p><strong>Terry Schrimscher<\/strong><br>Associate Director, Communications<br><a href=\"mailto:terrys@lakeshore.org\">terrys@lakeshore.org<\/a><\/p>\n","protected":false},"featured_media":41998,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[208,209],"class_list":["post-41991","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-partnerships","announcement_category-sports"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/41991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/41998"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=41991"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=41991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}