{"id":42212,"date":"2025-12-15T00:58:00","date_gmt":"2025-12-15T00:58:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=42212"},"modified":"2026-03-11T15:23:35","modified_gmt":"2026-03-11T15:23:35","slug":"new-saatva-location-las-vegas-nevada","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-las-vegas-nevada\/","title":{"rendered":"Saatva Unveils New Location in Las Vegas"},"content":{"rendered":"\n

The DTC mattress brand debuts its first retail experience in the Silver State during its 15th anniversary year<\/em><\/em><\/em><\/em><\/em><\/em><\/h2>\n\n\n\n

Saatva<\/a>, the Smarter Luxury Sleep Company, has arrived in Denver. The brand\u2019s latest Viewing Room<\/a> in Tivoli Village spans 3,708 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva\u2019s first location in Nevada and 28th in the U.S., opening at a time of major growth during its milestone 15th anniversary<\/a>.<\/p>\n\n\n\n

\u201cAs a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We\u2019re thrilled to open our first Nevada Viewing Room in Las Vegas\u2014a city that reflects the thoughtful design and wellness values at the heart of our brand,\u201d said Ron Rudzin<\/a>, CEO of Saatva. <\/p>\n\n\n\n

\"Saatva<\/figure>\n\n\n\n

A New Design Experience<\/strong><\/h3>\n\n\n\n

Saatva Las Vegas showcases the latest in the company\u2019s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb<\/a> and designer Hines Collective<\/a>, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb\u2019s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.<\/p>\n\n\n\n

\u201cOne of the first elements you experience is the incredible architecture of the ceiling,\u201d said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous \u2018wow\u2019 moments throughout the interior, including a 6\u2013by\u201310\u2013foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.<\/p>\n\n\n\n

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Las Vegas\u2019s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling\u2019s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva\u2019s \u201cmade in America\u201d philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.<\/p>\n\n\n\n

In addition to showcasing Saatva\u2019s full lineup of made-to-order luxury mattresses<\/a>, there is a new addition to its non-mattress categories, the Down Bedding Collection<\/a>, which is designed to enhance and elevate the top-of-bed experience.<\/p>\n\n\n\n

\"Saatva<\/figure>\n\n\n\n

Cutting-Edge Technology<\/strong><\/h3>\n\n\n\n

Thanks to a partnership with Samsung<\/a>, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  \u201chero\u201d wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display<\/a> allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. <\/p>\n\n\n\n

\u201cSamsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,\u201d said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. \u201cOur continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.\u201d<\/p>\n\n\n\n

As customers explore bedding<\/a>, pillows<\/a>, and other top-of-bed accessories<\/a>, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area<\/a>, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.<\/p>\n\n\n\n

\u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n

Saatva\u2019s latest Viewing Room marks a significant milestone in Saatva\u2019s retail expansion, bringing Smarter Luxury Sleep home to Las Vegas. Visit the Viewing Room to discover the brand\u2019s growing selection of best-in-class luxury mattresses<\/a> and eco-friendly and organic bedding products<\/a> to experience what makes Saatva the Smarter Luxury Sleep<\/em> company.<\/p>\n\n\n\n

\"Saatva<\/figure>\n\n\n\n

Viewing Room Information<\/strong><\/h3>\n\n\n\n

Saatva Las Vegas – Tivoli Village<\/a>
400 S Rampart Blvd, Suite 150
Las Vegas, NV 89145
Hours of operation: Monday-Friday: 10 AM \u2013 7 PM, Saturday: 10 AM \u2013 6 PM, Sunday: 11 AM \u2013 6 PM
(725) 241-6051<\/a>
info@saatva.com<\/a><\/p>\n","protected":false},"featured_media":42708,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-42212","announcements","type-announcements","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/42212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/42708"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=42212"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=42212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}