{"id":43867,"date":"2026-05-22T20:28:46","date_gmt":"2026-05-22T20:28:46","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=43867"},"modified":"2026-05-22T20:28:46","modified_gmt":"2026-05-22T20:28:46","slug":"new-saatva-location-salt-lake-city-utah","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/new-saatva-location-salt-lake-city-utah\/","title":{"rendered":"Saatva Unveils New Location in Salt Lake City"},"content":{"rendered":"\n

The DTC mattress brand debuts its first retail experience for the luxury of restorative sleep in Utah<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/h2>\n\n\n\n

Saatva<\/a>, the restorative luxury sleep company, has arrived in Utah. The brand\u2019s latest Viewing Room<\/a> in Salt Lake City\u2019s City Creek Center spans 3,337 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva\u2019s first location in Utah and 32nd in the U.S., opening at a time of remarkable growth and momentum for the brand.<\/p>\n\n\n\n

\u201cAs a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Salt Lake City has such a strong sense of community, craftsmanship, and connection to wellness and the outdoors \u2014 values that closely align with our own. We\u2019re excited to bring Saatva\u2019s restorative luxury sleep experience to the City Creek neighborhood and become part of a city that truly values quality of life and intentional living,\u201d  said Ron Rudzin<\/a>, CEO of Saatva. <\/p>\n\n\n\n

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A New Design Experience<\/strong><\/h3>\n\n\n\n

Saatva Salt Lake City showcases the latest in the company\u2019s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb<\/a> and designer Hines Collective<\/a>, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb\u2019s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.<\/p>\n\n\n\n

\u201cOne of the first elements you experience is the incredible architecture of the ceiling,\u201d said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous \u2018wow\u2019 moments throughout the interior, including a 6\u2013by\u201310\u2013foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.<\/p>\n\n\n\n

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city\u2019s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling\u2019s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva\u2019s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.<\/p>\n\n\n\n

Alongside Saatva\u2019s full lineup of made-to-order luxury mattresses<\/a>, there are new additions to its furniture category, the expanded Rug Collection<\/a> and Bari Leather Bed Frames<\/a>, crafted to bring the same elevated aesthetic to every corner of the bedroom.<\/p>\n\n\n\n

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Cutting-Edge Technology<\/strong><\/h3>\n\n\n\n

Thanks to a partnership with Samsung<\/a>, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  \u201chero\u201d wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display<\/a> allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. <\/p>\n\n\n\n

\u201cSamsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,\u201d said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. \u201cOur continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.\u201d<\/p>\n\n\n\n

As customers explore bedding<\/a>, pillows<\/a>, and other top-of-bed accessories<\/a>, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area<\/a>, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.<\/p>\n\n\n\n

\u201cSamsung\u2019s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,\u201d said Rudzin.<\/p>\n\n\n\n

Saatva\u2019s latest Viewing Room marks a significant milestone in the company\u2019s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand\u2019s growing selection of best-in-class mattresses<\/a> and eco-friendly bedding products<\/a>, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.<\/p>\n\n\n\n

Viewing Room Information<\/strong><\/h3>\n\n\n\n

Saatva Salt Lake City<\/a>\u00a0<\/strong>
50 South Main Street
Salt Lake City, UT 84101
Hours of operation: Monday-Thursday: 10 AM \u2013 8 PM, Friday-Saturday: 10 AM \u2013 9 PM, Sunday: Closed
(385) 469-0983<\/a>
info@saatva.com<\/a><\/p>\n\n\n\n

About Saatva<\/strong><\/h3>\n\n\n\n

Saatva<\/a>, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness<\/a>, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company\u2019s own factories with globally sourced premium materials that are better for sleepers and the environment.<\/p>\n\n\n\n

Saatva offers best-in-class mattresses<\/a> across multiple sleep categories \u2014 including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs \u2014 plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms<\/a> across the country. Made with recycled steel, organic cotton, and CertiPUR-US\u00ae certified foams, Saatva mattresses reflect the company\u2019s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer\u2019s home via complimentary white-glove delivery \u2014 never compressed in a box for doorstep shipping.<\/p>\n\n\n\n

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams<\/a>, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.<\/p>\n\n\n\n

For over 15 years<\/a>, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room<\/a>.<\/p>\n","protected":false},"featured_media":43870,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"announcement_category":[210],"class_list":["post-43867","announcements","type-announcements","status-publish","has-post-thumbnail","hentry","announcement_category-stores"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements\/43867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcements"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/announcements"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/43870"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=43867"}],"wp:term":[{"taxonomy":"announcement_category","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/announcement_category?post=43867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}