{"id":44564,"date":"2026-07-22T20:59:26","date_gmt":"2026-07-22T20:59:26","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=announcements&p=44564"},"modified":"2026-07-25T10:59:11","modified_gmt":"2026-07-25T10:59:11","slug":"crossfit-partnership-2026","status":"publish","type":"announcements","link":"https:\/\/press-room.saatva.com\/announcements\/crossfit-partnership-2026\/","title":{"rendered":"Saatva Announces CrossFit and 2026 CrossFit Games Partnership to Advance Sleep and Recovery"},"content":{"rendered":"\n

The Official Mattress, Bedding and Restorative Sleep Partner of CrossFit continues its commitment with bespoke activations, athlete ambassadors, and recovery education.<\/em><\/h2>\n\n\n\n

July 22, 2026<\/strong> \u2014 Today, Saatva<\/strong><\/a>, the Restorative Luxury Sleep Company, announced it will serve as the Official Mattress, Bedding, and Restorative Sleep Partner of <\/strong>CrossFit<\/strong><\/a> and the <\/strong>2026 CrossFit Games<\/strong><\/a>. Driven by their shared mission to elevate the role of quality sleep in athletic performance, recovery, and overall wellness, the partnership will bring elite recovery tools directly to the global CrossFit community.<\/p>\n\n\n\n

During the 2026 CrossFit Games<\/strong>, Saatva will engage athletes, affiliate owners, and fans through on-site activations, exclusive offers for CrossFit affiliates, athlete-led content highlighting healthy sleep habits and recovery routines, and educational resources designed to help the CrossFit community prioritize restorative sleep as a pillar of performance.<\/p>\n\n\n\n

As part of their presence at the Games and solidifying the commitment to fitness, elite CrossFit athletes Bethany Flores<\/strong><\/a> and Arielle Loewen<\/strong><\/a> join Saatva as brand ambassadors, sharing firsthand how quality sleep supports their demanding training schedules, recovery, and everyday lives.<\/p>\n\n\n\n

“At Saatva, we believe restorative sleep is one of the most powerful tools for achieving peak performance,” said Ron Rudzin<\/strong><\/a>, Founder and CEO of Saatva<\/strong>. “We’re proud to celebrate our partnership with CrossFit and support a community that understands excellence isn’t built solely in the gym\u2014it’s also built through quality recovery each night.”<\/p>\n\n\n\n

“Sleep is one of the most important investments athletes can make in their performance and long-term health,” said Jenna Hauca, CMO of CrossFit. <\/strong>“We’re excited to continue partnering with Saatva to equip our global network of athletes and affiliate owners with the tools they need to better understand the critical role restorative sleep plays in training, recovery, and overall well-being.”<\/p>\n\n\n\n

For CrossFit athlete and new mom Bethany Flores, maximizing restorative sleep is vital in balancing a demanding training schedule with motherhood. <\/p>\n\n\n\n

\"Bethany<\/figure>\n\n\n\n

“Having a Saatva mattress has been a game-changer. As a professional athlete and new mom to a four-month-old, quality sleep is vital for my recovery as I return to training. My Saatva HD Mattress<\/strong><\/a> provides the perfect balance of firmness and support to meet my body’s needs every night.”<\/p>\n\n\n\n

Arielle Loewen credits her Saatva mattress with improving both recovery and nightly comfort.<\/p>\n\n\n\n

\"Arielle<\/figure>\n\n\n\n

“I recently got the Saatva Solaire Adjustable Firmness Mattress<\/strong><\/a> for me and my husband, and we love it. One reason I picked this mattress is that it gives us the option to choose our own firmness preference. When it comes to recovery and energy throughout the day, sleep is a huge component, and I can tell I’ve been sleeping harder and more efficiently thanks to Saatva.”<\/p>\n\n\n\n

Together, Saatva and CrossFit continue to demonstrate that optimal performance begins with quality rest\u2014empowering athletes at every level to recover smarter, sleep better, and live healthier.<\/p>\n\n\n\n

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