{"id":40497,"date":"2025-07-14T06:41:00","date_gmt":"2025-07-14T06:41:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=events_openings&p=40497"},"modified":"2025-09-08T20:59:15","modified_gmt":"2025-09-08T20:59:15","slug":"saatva-celebrates-15th-anniversary-at-pasadena-store-opening","status":"publish","type":"events_openings","link":"https:\/\/press-room.saatva.com\/events-and-openings\/saatva-celebrates-15th-anniversary-at-pasadena-store-opening\/","title":{"rendered":"Saatva Celebrates 15 Years of Smarter Luxury Sleep at Pasadena Viewing Room Opening"},"content":{"rendered":"\n

Honoring 15 Years of Wellness, Design, and Social Impact at Saatva\u2019s Newest California Location<\/em><\/em><\/h2>\n\n\n\n

On July 14, Saatva celebrated its 15th anniversary and the grand opening of its Pasadena Viewing Room with an exclusive press and influencer event dedicated to wellness, comfort, and community impact.<\/p>\n\n\n\n

Guests were welcomed with freshly roasted organic coffee and craft juices from Always Kind Co<\/a>, along with Tartine<\/a>\u2019s artisanal pastries. Complimentary Borghese<\/a> Mudicure hand treatments and Always Kind Co\u2019s robe embroidery station elevated the morning, while a calming soundscape by Decca Records<\/a> created a peaceful environment to explore Saatva\u2019s handcrafted mattresses and thoughtfully designed space.<\/p>\n\n\n\n

Branded gift bags featured elevated wellness and lifestyle items from Petite Plume<\/a>, Hydrafacial<\/a>, TELETIES<\/a>, Verb<\/a>, Beekman 1802<\/a>, Dropps<\/a>, Slumberkins<\/a>, and more. <\/p>\n\n\n\n

As part of its ongoing commitment to community impact, Saatva partnered with CORE (Community Organized Relief Effort)<\/a>, a nonprofit actively supporting rebuilding efforts in Pasadena and the Pacific Palisades. A portion of Pasadena Viewing Room revenue this summer will be donated to CORE to aid in their local recovery initiatives.<\/p>\n\n\n\n

\u201cWe\u2019re deeply grateful to our partner Saatva for showing up for communities who have lost so much,\u201d said Tracy Reines, Disaster Response Lead for the Los Angeles Wildfires at CORE. \u201cTheir support helps us do more than just provide relief \u2014 it helps families begin to rebuild their sense of home, comfort, and reconnection to their communities during an incredibly difficult time in their lives.\u201d<\/p>\n\n\n\n

Notable guests included Athena MacFarland, Amelia Mularz, Carolyn Carter, Carolyn-Scott Hamilton, Deanna Dunn, Jennifer Gunn, Sarah Auerswald, and Diana Gebbia.<\/p>\n\n\n\n

With a warm welcome from the Pasadena community, Saatva\u2019s latest Viewing Room offers an elevated space for guests to explore the brand\u2019s Smarter Luxury Sleep experience, seamlessly blending modern retail technology with high-quality craftsmanship.<\/p>\n\n\n\n

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Photos by Mik Milman Photography<\/em><\/p>\n","protected":false},"featured_media":40528,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"events":[57],"class_list":["post-40497","events_openings","type-events_openings","status-publish","has-post-thumbnail","hentry","events-store-openings"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/events_openings\/40497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/events_openings"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/events_openings"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/40528"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=40497"}],"wp:term":[{"taxonomy":"events","embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/events?post=40497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}