{"id":40888,"date":"2025-08-19T12:00:00","date_gmt":"2025-08-19T12:00:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=events_openings&p=40888"},"modified":"2026-04-28T16:27:22","modified_gmt":"2026-04-28T16:27:22","slug":"saatva-celebrates-15th-anniversary-at-edina-store-opening","status":"publish","type":"events_openings","link":"https:\/\/press-room.saatva.com\/events-and-openings\/saatva-celebrates-15th-anniversary-at-edina-store-opening\/","title":{"rendered":"Saatva Celebrates 15 Years of Smarter Luxury Sleep at Edina Viewing Room Opening"},"content":{"rendered":"\n

Honoring 15 Years of Wellness and Design at Saatva\u2019s First Minnesota Location<\/em><\/em><\/em><\/em><\/h2>\n\n\n\n

On August 19, Saatva<\/a> celebrated its 15th anniversary and the grand opening of its Edina Viewing Room with an exclusive press and influencer event dedicated to wellness, comfort, and recovery. Guests received a special message from Olympic Gold medalist and Minnesotan-native, Jessie Diggins<\/a>, who is the most accomplished cross-country skier from the United States in the sport’s history. <\/p>\n\n\n\n

Guests were welcomed with freshly roasted organic coffee and craft juices from Coffee Cart Minneapolis<\/a> and N\u00e9kter Juice Bar<\/a>, along with Rustica<\/a>\u2019s artisanal pastries. Complimentary Borghese<\/a> Mudicure treatment and OnsiteEventMe<\/a>\u2019s robe embroidery station elevated the morning, while a calming soundscape by Decca Records<\/a> created a peaceful environment to explore Saatva\u2019s handcrafted mattresses and thoughtfully designed space. <\/p>\n\n\n\n

Branded gift bags featured elevated wellness and lifestyle items from Minnetonka<\/a>, Petite Plume<\/a>, TELETIES<\/a>, Verb<\/a>, Beekman 1802<\/a>, Dropps<\/a>, Slumberkins<\/a>, and more.<\/p>\n\n\n\n

The Edina grand opening drew a dynamic mix of press, influencers, and designers. Notable guests included Lori Miller, Elizabeth Roubik, Feroza Mehta, Brittany Dodson, Diane Pokem, Olka Predko, Sima Hanushchak, Anastajia Slays, Brita DeRemee Taracks, and Aysan Vatine.<\/p>\n\n\n\n

Saatva\u2019s Edina Viewing Room offers an elevated space for guests to explore the brand\u2019s Smarter Luxury Sleep experience, seamlessly blending modern retail technology with high-quality craftsmanship. With meaningful conversations and a warm welcome, it marked not just the opening of a new Viewing Room but the beginning of Saatva\u2019s next chapter in the Twin Cities.<\/p>\n\n\n\n

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Photos by Alyssa Kristine<\/em><\/p>\n\n\n\n

Editor\u2019s Note: Jessie Diggins is no longer affiliated with Saatva. This event recap was issued on August 19, 2025, and is archived for historical purposes.<\/em>
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