{"id":42694,"date":"2026-01-11T20:15:00","date_gmt":"2026-01-11T20:15:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=events_openings&p=42694"},"modified":"2026-02-16T17:09:14","modified_gmt":"2026-02-16T17:09:14","slug":"saatva-athlete-activation-booth-2026-prevagen-us-figure-skating-championships","status":"publish","type":"events_openings","link":"https:\/\/press-room.saatva.com\/events-and-openings\/saatva-athlete-activation-booth-2026-prevagen-us-figure-skating-championships\/","title":{"rendered":"Saatva Hosts Athlete Activation Booth at 2026 Prevagen U.S. Figure Skating Championships"},"content":{"rendered":"\n

At the 2026 Prevagen U.S. Figure Skating Championships<\/strong><\/a> (January 4\u201311, 2026) in St. Louis, Saatva<\/strong><\/a> celebrated its role as the Official Mattress Partner of U.S. Figure Skating<\/strong><\/a>, welcoming fans, athletes, and media to an immersive restorative sleep experience on-site.<\/p>\n\n\n\n

Saatva\u2019s branded activation booth showcased the Saatva Winter Bundle<\/strong><\/a> \u2014 a curated collection of luxury sleep essentials developed to support athlete rest and recovery \u2014 and served as a central fan engagement destination throughout the championship week. The space featured a Winter Bundle product display, educational restorative sleep messaging, and an interactive \u201cEnter to Win\u201d<\/strong> experience inviting attendees to engage with Saatva\u2019s performance sleep story.<\/p>\n\n\n\n

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As part of the activation, Saatva hosted a series of athlete meet-and-greet<\/strong> photo opportunities, creating memorable moments for fans and reinforcing the connection between elite performance and restorative sleep. Visiting athletes and legends included:<\/p>\n\n\n\n