{"id":44933,"date":"2026-08-24T15:52:00","date_gmt":"2026-08-24T15:52:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=events_openings&p=44933"},"modified":"2026-08-28T21:04:49","modified_gmt":"2026-08-28T21:04:49","slug":"usfs-ilia-malinin-boston-activation","status":"publish","type":"events_openings","link":"https:\/\/press-room.saatva.com\/events-and-openings\/usfs-ilia-malinin-boston-activation\/","title":{"rendered":"Saatva Celebrates Ilia Malinin and U.S. Figure Skating with Boston Viewing Room Activation"},"content":{"rendered":"\n

Saatva\u2019s \u201cCookies & Costumes\u201d activation brought Ilia Malinin\u2019s skating style and favorite Saatva products to life ahead of the 2027 U.S. Figure Skating Team\u2019s Costume Reveal.<\/em><\/h2>\n\n\n\n

Saatva<\/strong><\/a> brought the worlds of sleep, sport, and skating<\/strong> together at its Boston Viewing Room with Cookies & Costumes<\/em>, a special pre-event activation celebrating Ilia Malinin<\/strong><\/a>, three-time Men\u2019s World Figure Skating champion and U.S. Olympic gold medalist, and his upcoming 2027 U.S. Figure Skating Team<\/strong><\/a> costume reveal.<\/p>\n\n\n\n

Running ahead of the 2027 U.S. Figure Skating Team\u2019s Costume Reveal<\/strong><\/a> at View Boston on August 26, the activation transformed the Saatva Boston Viewing Room<\/strong><\/a> into a playful interpretation of Malinin\u2019s bedroom and favorite products. The installation prominently featured two of Malinin\u2019s costumes for the 2027 season<\/strong>, displayed on mannequins alongside Saatva products and personal touches inspired by the champion skater.<\/p>\n\n\n\n

The experience included a Saatva bedroom set-up, Saatva Pet Beds<\/strong><\/a> with plush replicas of Malinin\u2019s cats, and signage inviting visitors to discover some of his favorite Saatva products<\/strong><\/a>. The result was a whimsical, highly visual installation that connected Malinin\u2019s life off the ice with Saatva\u2019s focus on restorative sleep and comfort.<\/p>\n\n\n\n

Guests could also participate in Cookies & Costumes<\/em>, a pre-event activation featuring custom Levain cookies inspired by Malinin\u2019s skating costumes. Visitors received U.S. Figure Skating postcards with their treats, creating an accessible way for the local community to engage with the partnership ahead of the evening\u2019s costume reveal.<\/p>\n\n\n\n

The Boston activation extended Saatva\u2019s relationship with Malinin following the brand\u2019s Coffee & Conversations<\/strong><\/a> event with him at the Saatva Flatiron Viewing Room<\/strong><\/a> earlier in 2026. Malinin has been a Saatva Brand Ambassador, the reigning U.S. men\u2019s figure skating champion, and a member of the 2027 U.S. Figure Skating Team.<\/p>\n\n\n\n

The activation also highlighted Saatva\u2019s broader relationship with U.S. Figure Skating. As Title Sponsor of Skate America 2026 and 2027<\/strong><\/a>, Saatva continues to support the sport and its athletes while bringing its restorative sleep mission into the world of elite competition.<\/p>\n\n\n\n

By pairing Malinin\u2019s costumes and personal style with a playful bedroom-inspired setting, Cookies & Costumes<\/em> gave Boston visitors a glimpse into the person behind the performance and created a natural connection between elite athletic performance, recovery, and the importance of sleep<\/strong>.<\/p>\n\n\n\n

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