{"id":30887,"date":"2024-08-31T15:51:00","date_gmt":"2024-08-31T15:51:00","guid":{"rendered":"http:\/\/localhost\/wp\/techchart.io\/press-room\/?post_type=leadership&p=30885"},"modified":"2026-04-22T20:52:00","modified_gmt":"2026-04-22T20:52:00","slug":"joe-mccambley","status":"publish","type":"leadership","link":"https:\/\/press-room.saatva.com\/leadership\/joe-mccambley\/","title":{"rendered":"Joe McCambley"},"content":{"rendered":"
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Meet Joe McCambley<\/h1>\n\n\n\n

Learn more about Saatva’s head of digital marketing and advertising.<\/p>\n\n\n\n

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\n \"Joe\n <\/div>\n\n
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  • \n \n <\/svg> <\/a>\n <\/li>\n <\/ul>\n \n

    \n Chief Marketing Officer\n <\/p>\n \n

    Joe McCambley<\/h2>\n\n
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    Joe McCambley is the Chief Marketing Officer at Saatva, the Smarter Luxury Sleep Company. He brings 40 years of innovative marketing experience to Saatva, the restorative luxury sleep brand, across every consumer touchpoint. His goal is to bring that expertise to bear on the entirety of the marketing funnel and maximize the revenue generated by all of Saatva\u2019s marketing channels, including retail, performance marketing, and all forms of brand building.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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    “At Saatva, we set ourselves apart by being the most helpful brand in our space. That means providing customers not just with quality products but also with helpful content that answers any question they may have about mattresses or sleep.”<\/p>\n<\/blockquote>\n\n\n\n

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    \n Featured Articles\n <\/h3>\n\n
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    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n MediaPost\n <\/p>\n\n

    \n BMW, PepsiCo, IPG Mediabrands, Saatva, Northwell Health Lead Insights at our TV & Video Insider Summit\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Saatva\n \n \n <\/div>\n\n
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    \n Association of National Advertisers\n <\/p>\n\n

    \n Saatva Scaled Smarter by Going In-House\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Saatva\n \n \n <\/div>\n\n
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    \n NewsBlues\n <\/p>\n\n

    \n YouTube Isn\u2019t Replacing TV Just Yet \u2014 Saatva\u2019s $900K Test Proves It\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Country\n \n \n <\/div>\n\n
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    \n Media Post\n <\/p>\n\n

    \n Can YouTube Replace TV? Not For Saatva Mattresses\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Kevin\n \n \n <\/div>\n\n
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    \n Brandingmag\n <\/p>\n\n

    \n Applied Neuromarketing: Improving the Creative Brief\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"MAIN\n \n \n <\/div>\n\n
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    \n Modern Retail\n <\/p>\n\n

    \n How retail leaders from Bombas to Walmart are strategizing growth\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Influencer\"\n \n \n <\/div>\n\n
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    \n Modern Retail\n <\/p>\n\n

    \n Overheard at the Modern Retail Commerce Summit\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Samsung\n \n \n <\/div>\n\n
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    \n Samsung Business USA\n <\/p>\n\n

    \n Immersive \u2018Viewing Rooms\u2019 send Saatva customers to dreamland\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"iqc2huaarbnydrgavv5j\"\n \n \n <\/div>\n\n
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    \n Retail Wire\n <\/p>\n\n

    \n Top 3 Trends Influencing In-store Conversions and Basket Size\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"DTC\n \n \n <\/div>\n\n
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    \n Modern Retail\n <\/p>\n\n

    \n Why DTC marketing is no longer about accessible price points\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"tianyi\n \n \n <\/div>\n\n
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    \n Velocitize\n <\/p>\n\n

    \n The First Banner Ad: 25 Years Later\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n Adweek\n <\/p>\n\n

    \n Innocean and Saatva Say Any Similarities Between Their Elevator-Themed Super Bowl Ads Are Coincidental\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n Ad Age\n <\/p>\n\n

    \n Saatva sends bed searchers on the path to sleep enlightenment in new campaign from Preacher\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/div>\n
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    \n Saatva On Camera\n <\/h3>\n\n
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    \n \n
    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n MediaPost\n <\/p>\n\n

    \n Keynote \u2013 Could YouTube Be a Proxy for Streaming?\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"sentient\n \n \n <\/div>\n\n
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    \n Sentient Decision Science\n <\/p>\n\n

    \n Saatva CMO Joe McCambley joins Sentient\u2019s Joe Sauer for CMO roundtable discussion\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n WARC\n <\/p>\n\n

    \n Customer Success Story – Saatva\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/div>\n
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    \n Podcast Appearance\n <\/h3>\n\n
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    \n \n
    \n \"Thursdeighties\n \n \n <\/div>\n\n
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    \n Thursdeighties: The Greatest Decade Podcast\n <\/p>\n\n

    \n Thursdeighties Episode 21: Be All You Can Be with Joe McCambley\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"1200x1200bf\"\n \n \n <\/div>\n\n
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    \n Marketing Sherpa\n <\/p>\n\n

    \n 99 Problem Ideas: \u201cHarvey Gabor (art director on Coke\u2019s iconic campaign) burned my ad concept with a lighter\u201d\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n\n \n
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    \n \"Screenshot\n \n \n <\/div>\n\n
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    \n Limbic Brand Evolution\n <\/p>\n\n

    \n Breaking Through in a Competitive Category with Joe McCambley of Saatva\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/div>\n
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    \n Written By Breaking\n <\/h3>\n\n
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    \n
    \n \n
    \n \"Ted\n \n \n <\/div>\n\n
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    \n Ted Williams on Marketing\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/div>\n<\/div>\n\n\n\n
    <\/div>\n<\/div>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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    Connect with Joe<\/h2>\n\n\n\n
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    For editorial inquiries or speaking opportunities, please reach out to Saatva\u2019s PR team, Shari Ajayi and Ariel Noh, at\u00a0press@saatva.com<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n

    <\/div>\n<\/div>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Learn more about the Chief Marketing Officer at Saatva.<\/p>\n","protected":false},"featured_media":43238,"template":"","meta":{"_acf_changed":true,"_links_to":"","_links_to_target":""},"class_list":["post-30887","leadership","type-leadership","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership\/30887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/leadership"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/43238"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=30887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}