{"id":37243,"date":"2024-06-13T15:51:00","date_gmt":"2024-06-13T15:51:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=leadership&p=37243"},"modified":"2026-05-14T15:32:35","modified_gmt":"2026-05-14T15:32:35","slug":"shari-ajayi","status":"publish","type":"leadership","link":"https:\/\/press-room.saatva.com\/leadership\/shari-ajayi\/","title":{"rendered":"Shari Ajayi"},"content":{"rendered":"
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Meet Shari Ajayi<\/h1>\n\n\n\n

Learn more about Saatva’s award-winning head of media relations and special events.\n<\/p>\n\n\n\n

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\n \"Shari\n <\/div>\n\n
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  • \n \n <\/svg> <\/a>\n <\/li>\n <\/ul>\n \n

    \n Vice President of Public Relations\n <\/p>\n \n

    Shari Ajayi<\/h2>\n\n
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    Shari is a public relations and marketing strategist with over 18 years of experience in brand management, media relations, retail marketing, and contributing to the organizational efficiency of global luxury and consumer brands.<\/p>\n\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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    “We are passionate about sleep that’s good for you and the environment. The brand\u2019s name, Saatva, which is Sanskrit for truth and purity, guides the brand in all that it does, from service to products to materials and manufacturing.” <\/p>\n<\/blockquote>\n\n\n\n

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    \n Featured Articles\n <\/h3>\n\n
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    \n \"Events\"\n \n \n <\/div>\n\n \n

    \n The PR Net\n <\/p>\n\n

    \n The Top Marcomms Trends in the Design Industry for 2026\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"IMG\"\n \n \n <\/div>\n\n \n

    \n Bed Times\n <\/p>\n\n

    \n High Point Market Trends for Fall 2025\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"1ebfd310\n \n \n <\/div>\n\n \n

    \n LA Examiner\n <\/p>\n\n

    \n Eco-Conscious and Functional Travel Gifts Gain Spotlight This Holiday Season\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"BB\n \n \n <\/div>\n\n \n

    \n PR Week\n <\/p>\n\n

    \n Breakfast Briefing: 5 things for PR pros to know on Monday morning\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"AdobeStock\n \n \n <\/div>\n\n \n

    \n Business of Home\n <\/p>\n\n

    \n Currey & Company has a new president, NKBA reorganizes its leadership team, and more\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"Shari\n \n \n <\/div>\n\n \n

    \n O'Dwyer's PR News\n <\/p>\n\n

    \n On the Move: TDI Names Sussman CMO\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"Influencer\n \n \n <\/div>\n\n \n

    \n The Caroline Progress\n <\/p>\n\n

    \n Influencer marketing gets cutthroat: brands hire unconventional creators to stand out\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"choosingagencymodels\n \n \n <\/div>\n\n \n

    \n AdExchanger\n <\/p>\n\n

    \n Isn\u2019t It Gross; API, A Pain In \u2026\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"Brenna\n \n \n <\/div>\n\n \n

    \n Modern Retail\n <\/p>\n\n

    \n Brands tap outside-the-box personalities to stand out as influencer marketing gets more competitive\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"MainImage\n \n \n <\/div>\n\n \n

    \n PR Week\n <\/p>\n\n

    \n How PR and IR interact: The stakes have never been higher\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"x\n \n \n <\/div>\n\n \n

    \n Forbes\n <\/p>\n\n

    \n Why Retailers Should Get Ahead Of Price Increases With Pre-Tariff Sales\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"Saatva\n \n \n <\/div>\n\n \n

    \n Modern Retail\n <\/p>\n\n

    \n More brands turn to ‘tariff sales’ to drive demand before prices increase\u00a0\u00a0\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"efeccaccfbf\n \n \n <\/div>\n\n \n

    \n The Strategist\n <\/p>\n\n

    \n Saatva\u2019s \u2018Beat the Tariff Increases\u2019 Sale 2025\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"Comforter\n \n \n <\/div>\n\n \n

    \n The Strategist\n <\/p>\n\n

    \n The 9 Very Best Cooling Comforters\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"DSC09218\n \n \n <\/div>\n\n \n

    \n The PR Net\n <\/p>\n\n

    \n Design Update: Now Trending into 2024\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"Philly\n \n \n <\/div>\n\n \n

    \n PR On The Go\n <\/p>\n\n

    \n 12 Essential Tips for Your Startup’s First Official Press Release\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"Bunk\n \n \n <\/div>\n\n \n

    \n Sourcing Journal\n <\/p>\n\n

    \n Why Interior Designers and Kids Are a Focus for Mattress\u00a0Makers\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
  • \n\n \n
    \n \"Luxury\n \n \n <\/div>\n\n \n

    \n Substack\n <\/p>\n\n

    \n Stories, Thoughts, Diving Deeper Into Affiliate Trends and SEO\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n\n \n
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    \n \"1\n \n \n <\/div>\n\n \n

    \n GLOSSY\n <\/p>\n\n

    \n Fashion Briefing: The new luxury customer acquisition playbook\u00a0\n<\/h3>\n <\/div>\n <\/a>\n<\/article>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n
    <\/div>\n<\/div>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n
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    Connect with Shari<\/h2>\n\n\n\n
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    For editorial inquiries or speaking opportunities, please reach out to Saatva\u2019s PR team, Shari Ajayi and Ariel Noh, at\u00a0press@saatva.com<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n

    <\/div>\n<\/div>\n\n<\/div>\n <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Learn more about the Vice President of Public Relations at Saatva.<\/p>\n","protected":false},"featured_media":43581,"template":"","meta":{"_acf_changed":true,"_links_to":"","_links_to_target":""},"class_list":["post-37243","leadership","type-leadership","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership\/37243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/leadership"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/43581"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=37243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}