{"id":37244,"date":"2024-06-13T15:51:00","date_gmt":"2024-06-13T15:51:00","guid":{"rendered":"https:\/\/press-room.saatva.com\/?post_type=leadership&#038;p=37244"},"modified":"2026-04-06T17:52:18","modified_gmt":"2026-04-06T17:52:18","slug":"natalie-oflaherty","status":"publish","type":"leadership","link":"https:\/\/press-room.saatva.com\/leadership\/natalie-oflaherty\/","title":{"rendered":"Natalie O&#8217;Flaherty"},"content":{"rendered":"<div class=\"alignfull wp-block-acf-background-accents has-background has-pearl-bush-background-color\">\n    <div class=\" relative overflow-clip accent-coverage\">\n            <img decoding=\"async\"\n    src=\"https:\/\/press-room.saatva.com\/wp-content\/themes\/saatva-press-2025\/public\/build\/assets\/waves-t-BMyJDEAj.png\"\n    class=\"absolute inset-x-0 top-0 w-full\"\n    role=\"presentation\"\n    alt=\"\"\n\/>\n            <img decoding=\"async\"\n    src=\"https:\/\/press-room.saatva.com\/wp-content\/themes\/saatva-press-2025\/public\/build\/assets\/waves-b-DpqQ5T8g.png\"\n    class=\"absolute inset-x-0 bottom-0 w-full\"\n    role=\"presentation\"\n    alt=\"\"\n\/>\n    \n    <div class=\"relative\">\n        <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-7d09e458 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--6);padding-left:var(--wp--preset--spacing--6)\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-constrained wp-container-core-group-is-layout-debf7b26 wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading has-text-align-center is-style-default\">Meet Natalie O&#8217;Flaherty<\/h1>\n\n\n\n<p class=\"has-text-align-center\">Learn more about Saatva&#8217;s analytics, consumer insights, and data leader.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n\n\n<div class=\"alignwide wp-block-acf-leadership-bio\">\n    <div class=\"card grid items-center md:grid-cols-5\">\n        <div class=\"relative aspect-square overflow-clip md:col-span-2\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"520\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/06\/HiRes-Natalie_OFlaherty-8961-Edit-1.jpg\" class=\"layer object-cover\" alt=\"HiRes Natalie OFlaherty 8961 Edit 1\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/06\/HiRes-Natalie_OFlaherty-8961-Edit-1.jpg 558w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/06\/HiRes-Natalie_OFlaherty-8961-Edit-1-483x450.jpg 483w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/>\n        <\/div>\n\n        <div class=\"@container\/card text-center md:col-span-3\">\n            <div class=\"@sm\/card:p-12 p-8\">\n                \n                                    <ul\n        class=\"flex flex-wrap mb-4 justify-center\"\n        aria-label=\"Social media links\"\n    >\n                    <li>\n                <a href=\"https:\/\/www.linkedin.com\/in\/natalie-o-flaherty-462a3413\/\" class=\"icon-btn\" aria-label=\"Follow on LinkedIn\" target=\"_blank\" rel=\"noopener noreferrer\">\n                    <svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 640\"><!--!Font Awesome Free v7.0.1 by @fontawesome - https:\/\/fontawesome.com License - https:\/\/fontawesome.com\/license\/free Copyright 2025 Fonticons, Inc.--><path d=\"M512 96L127.9 96C110.3 96 96 110.5 96 128.3L96 511.7C96 529.5 110.3 544 127.9 544L512 544C529.6 544 544 529.5 544 511.7L544 128.3C544 110.5 529.6 96 512 96zM231.4 480L165 480L165 266.2L231.5 266.2L231.5 480L231.4 480zM198.2 160C219.5 160 236.7 177.2 236.7 198.5C236.7 219.8 219.5 237 198.2 237C176.9 237 159.7 219.8 159.7 198.5C159.7 177.2 176.9 160 198.2 160zM480.3 480L413.9 480L413.9 376C413.9 351.2 413.4 319.3 379.4 319.3C344.8 319.3 339.5 346.3 339.5 374.2L339.5 480L273.1 480L273.1 266.2L336.8 266.2L336.8 295.4L337.7 295.4C346.6 278.6 368.3 260.9 400.6 260.9C467.8 260.9 480.3 305.2 480.3 362.8L480.3 480z\"\/><\/svg>                <\/a>\n            <\/li>\n            <\/ul>\n                \n                                    <p class=\"meta mb-4\">\n                        Vice President of Analytics\n                    <\/p>\n                \n                <h2 class=\"h1\">Natalie O&#8217;Flaherty<\/h2>\n\n                                    <div class=\"rich-text mt-8\">\n                        <p>Natalie is the Vice President of Analytics, overseeing a mix of responsibilities, including deep analytics, team management, analytics strategy, and roadmap development. She sets Saatva.com&#8217;s long-term analytics strategy while ensuring analytics leverages the right technologies and tools to scale globally. In her role, she helps maintain a transparent, data-driven culture at Saatva.com, providing major strategic decisions backed by quantitative analysis and ensuring that the tools, skills, and processes exist across Saatva to ensure a strong culture of self-service.<\/p>\n\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n\n\n<blockquote class=\"wp-block-quote\">\n    <p>&#8220;Supporting the team at Saatva has been incredibly rewarding. We are delighted that, in a somewhat short time frame, we have greatly helped increase the customer\u2019s digital experience when browsing Saatva\u2019s products online.&#8221; <\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n\n\n<div class=\"alignwide wp-block-acf-leadership-articles\">\n    <h3 class=\"plain-text -h4\">\n            Featured Articles\n        <\/h3>\n\n        <div class=\"wp-block-spacer is-style-md\"><\/div>\n\n        <div class=\"grid grid-cols-1 gap-4 sm:gap-8 md:gap-12 scroll-mt-24 md:grid-cols-2 lg:grid-cols-3\">\n    <article class=\"@container\/card plain-text grid text-center\">\n    <a href=\"https:\/\/www.businesswire.com\/news\/home\/20221011005764\/en\/Saatva-the-Smarter-Luxury-Sleep-Company-Uses-Contentsquare%E2%80%99s-Digital-Experience-Analytics-to-Double-Exposure-Rates-and-Boost-Conversion\" class=\"group\/card card-clickable flex flex-col card\" target=\"_blank\" rel=\"noopener\">\n        <div class=\"aspect-square relative w-full overflow-clip bg-dune text-white\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"520\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2023\/02\/Saatva_Classic_White_Room.png\" class=\"layer object-cover\" alt=\"Saatva Classic White Room\" srcset=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2023\/02\/Saatva_Classic_White_Room.png 558w, https:\/\/press-room.saatva.com\/wp-content\/uploads\/2023\/02\/Saatva_Classic_White_Room-483x450.png 483w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" \/>\n    \n    \n    <\/div>\n\n        <div class=\"@sm\/card:p-12 flex grow flex-col p-8\">\n            <p class=\"mb-4 meta\">\n        Business Wire\n    <\/p>\n\n<h3 class=\"h2\">\n    Saatva, the Smarter Luxury Sleep Company, Uses Contentsquare\u2019s Digital Experience Analytics to Double Exposure Rates and Boost Conversion\n<\/h3>\n        <\/div>\n    <\/a>\n<\/article>\n<\/div>\n                        <div class=\"wp-block-spacer is-style-lg\"><\/div>\n        \n        <h3 class=\"plain-text -h4\">\n            Saatva, On Camera\n        <\/h3>\n\n        <div class=\"wp-block-spacer is-style-md\"><\/div>\n\n        <div class=\"grid grid-cols-1 gap-4 sm:gap-8 md:gap-12 scroll-mt-24 md:grid-cols-2 lg:grid-cols-3\">\n    <article class=\"@container\/card plain-text grid text-center\">\n    <a href=\"https:\/\/youtu.be\/a4Gysl1lK1s?si=t-iyd_If0Yz7Dnb9\" class=\"group\/card card-clickable flex flex-col card\" target=\"_blank\" rel=\"noopener\">\n        <div class=\"aspect-square relative w-full overflow-clip bg-dune text-white\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/press-room.saatva.com\/wp-content\/uploads\/2024\/12\/images-3.png\" class=\"layer object-cover\" alt=\"images 3\" \/>\n    \n    \n    <\/div>\n\n        <div class=\"@sm\/card:p-12 flex grow flex-col p-8\">\n            <p class=\"mb-4 meta\">\n        CommerceNext\n    <\/p>\n\n<h3 class=\"h2\">\n    Optimization Tactics to Deliver a Better, More Human Digital Experience\n<\/h3>\n        <\/div>\n    <\/a>\n<\/article>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"alignfull wp-block-acf-background-accents\">\n    <div class=\" relative overflow-clip accent-coverage\">\n                \n    <div class=\"relative\">\n        <div class=\"acf-innerblocks-container\">\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-1c39bc44 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--6);padding-left:var(--wp--preset--spacing--6)\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-h1\">Connect with Natalie<\/h2>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-md\"><\/div>\n\n\n\n<div class=\"wp-block-group is-style-rich-text is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-center\">For editorial inquiries or speaking opportunities, please reach out to Saatva\u2019s PR team, Shari Ajayi and Ariel Noh, at\u00a0<a href=\"mailto:press@saatva.com\"><strong>press@saatva.com<\/strong><\/a>.<\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer is-style-lg\"><\/div>\n<\/div>\n\n<\/div>\n    <\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Learn more about the Vice President of Analytics at Saatva.<\/p>\n","protected":false},"featured_media":37251,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"class_list":["post-37244","leadership","type-leadership","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership\/37244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/leadership"}],"about":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/types\/leadership"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media\/37251"}],"wp:attachment":[{"href":"https:\/\/press-room.saatva.com\/wp-json\/wp\/v2\/media?parent=37244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}