Saatva Celebrates 15 Years on World Sleep Day in Austin During SXSW

On March 14, Saatva celebrated the grand opening of its Austin Viewing Room at Domain Northside with an exclusive World Sleep Day-inspired VIP media event during SXSW, blending luxury, wellness, and relaxation.

Guests were treated to a curated sensory experience, featuring LED face and deep sleep eye treatments from iRestore and Bia, Petite Plume robes, bedtime plushies by Slumberkins, and a soothing soundscape by Decca Records’ exclusive World Sleep Day 2025 Compilation Album. Culinary delights included fresh seafood from Austin Oyster Co., sweet treats from Doughlicious, cocktails by Por Osos Vodka, and mocktails by Shaklee. Attendees arriving via the Saatva Slumber Shuttle enjoyed an added touch of ease and comfort, whisking them to an afternoon dedicated to rest and rejuvenation. 

As a parting gift, guests received an exclusive Saatva gift bag featuring wellness and lifestyle products from brands such as Shimmerwood Beverages, Rest & Rewind, Health-Ade, Lucky Energy, Balaveda, and FlavCity.

Notable guests included Anali Martinez Gonzalez, Birgit Sund, Quincy Bulin, Sam Lauron, Yvette Arriaga, April LaFargue, Anna O’Brien, Melanie Demi, and Ruth Largaespada.

With a warm welcome from the Austin community, Saatva’s latest Viewing Room offers an elevated space for guests to explore the brand’s Smarter Luxury Sleep experience, seamlessly blending modern retail technology with high-quality craftsmanship.

Image Credit: Courtesy of Saatva