Saatva Teams Up with DUSC to Empower NYC Youth Through Soccer

We’re proud to announce a new chapter in Saatva’s ongoing commitment to community empowerment and youth development: our partnership with Downtown United Soccer Club (DUSC) as the official uniform sponsor of their Academy Program.

Founded in the heart of New York City, DUSC is a leading nonprofit youth soccer organization serving over 1500 players ages U7 to U23 across the five boroughs. Their selective Academy Program nurtures committed young athletes with year-round, high-level coaching—and now, they’ll do so wearing Saatva across their chests.

This two-year partnership, which began September 1, 2023, reflects Saatva’s dedication to promoting wellness, resilience, and opportunity for the next generation—on and off the field. As Lead Sponsor, Saatva receives exclusive naming rights to DUSC Academy uniforms, including home and away kits, and will be featured prominently at DUSC events such as the Annual Benefit and across the Club’s digital channels.

“At Saatva, we believe in building strong foundations—not just in sleep, but in life,” said Ron Rudzin, CEO and Founder of Saatva. “DUSC shares that mission by helping young athletes grow with integrity, teamwork, and grit. We’re honored to support their journey.”

This partnership is part of Saatva’s broader initiative to invest in organizations that shape a cleaner, safer, and more empowered future for all. Whether it’s providing smarter luxury sleep or supporting youth in sports, Saatva is proud to stand behind values that make a lasting impact.

Join us in cheering on the Academy teams this season—and in welcoming DUSC to the Saatva community!