Aligning Purpose with Performance: Why Sleep Belongs on the Olympic Stage
By Ron Rudzin, CEO & Founder of Saatva
This year, Saatva is celebrating its 15th anniversary, a milestone that marks not just longevity, but evolution. We have gone from a disruptive startup with a bold idea to one of the most trusted names in luxury sleep. As we look ahead, I am proud to share a decision that reflects both how far we have come and where we are going next.
Today, Saatva is the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, and the Official Mattress & Restorative Sleep Provider of the Olympic & Paralympic Games Los Angeles 2028.
This is not just a marketing milestone, it’s a strategic move that reflects our mission, our values, and our long-term growth plan.
A Business Decision Rooted in Our Brand
For years, I’ve believed that sleep is a superpower. At Saatva, we talk about it often because we have built our entire business around helping people unlock it. That belief is what makes this partnership with Team USA and the Olympic Games so powerful.
Learning that athletes experienced uncomfortable sleep conditions during the Paris 2024 Games made me pause. These are the most elite performers in the world, at the most important moment of their careers, and they weren’t getting the rest they needed. It was clear to me: if anyone should be showcasing the power of restorative sleep, it should be us.
This partnership allows us to do that in a way that aligns perfectly with our business goals. We are entering a new phase of growth—expanding our physical retail footprint, approaching $600 million in revenue, and investing in brand awareness. As we scale, it’s essential for us to show up in meaningful cultural moments. This partnership puts us there.
A Legacy of Performance and Purpose
Our products are the foundation of our success—exceptional in their comfort, quality, and craftsmanship. But it’s our ethos that sets us apart: our commitment to service, to customer care, and to making luxury sleep more accessible.
We have spent years building trust and earning our reputation as the Smarter Luxury Sleep Company. We have invested in our supply chain, our data, and our people. We own our factories. We operate our Viewing Rooms. We create our own marketing. We have one of the highest EBITDA margins in our category because we have built a business that performs.
This partnership is the next step in that journey. It reflects our belief that sleep is not just rest, it’s readiness. It’s resilience. And it’s a key part of achieving your full potential, whether you’re a world-class athlete or simply trying to feel your best every day.
The Bigger Picture
Since 2017, Saatva has been a thought leader in the sleep health space through our Sleep Enlightened blog, sharing expert-backed insights and practical advice to help people improve their well-being. Supporting Team USA and the Olympic Games is a natural extension of that work. It allows us to bring the science of sleep to life in one of the most visible, inspiring arenas possible.
Recent coverage from NBC Olympics highlights how U.S. athletes are prioritizing rest as a critical pillar of performance, further validating what we’ve long believed at Saatva: that sleep isn’t a luxury—it’s a necessity for greatness.
Personally, this is a dream come true. I’ve been watching the Olympics since I was a kid, and to now be part of that story, to know that Saatva was chosen to help athletes recover, recharge, and reach new heights, is something I don’t take for granted.
But more than that, it is a reflection of who we are and what we are building.
We are here to redefine luxury. To lead with expertise. And to inspire the world to prioritize sleep.