Saatva Joins the 2025 CrossFit Games to Champion Rest, Recovery, and Peak Performance
Celebrating a New Partnership with On-Site Experiences and Exclusive Access for the CrossFit Community
From August 1–3, Saatva brought the world of Smarter Luxury Sleep to the 2025 CrossFit Games in Albany, NY, marking the brand’s debut as the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit. This milestone activation marked the launch of the partnership, while also highlighting the crucial role of rest and recovery in athletic performance.
The Saatva experience space invited athletes, fans, and coaches to immerse themselves in the brand’s handcrafted mattress collections — including the Saatva Classic, Saatva HD, Latex Hybrid, and the new Contour5 memory foam model — all designed to support deep, restorative rest. Visitors could lounge, recharge, and learn about the science of sleep from Saatva experts while enjoying an atmosphere that felt like a serene retreat amidst the competition week.
In addition to the product showcase, the booth featured exclusive giveaways, interactive photo moments, and the chance for CrossFit Affiliate owners to access special trade program benefits. The partnership’s focus on brand awareness and education was front and center, with attendees receiving practical sleep tips to complement their training regimens, underscoring the message that peak performance starts long before stepping into the gym.
“Saatva is proud to stand alongside CrossFit athletes who embody discipline, resilience, and the relentless pursuit of excellence,” said Ron Rudzin, Saatva Founder & CEO. “Our goal is to help them — and the broader CrossFit community — experience the kind of restorative rest that fuels their success, both in competition and in life.”
The 2025 CrossFit Games activation not only introduced thousands to Saatva’s premium, American-made sleep solutions but also underscored a shared mission between the two brands: redefining holistic wellness through movement, nutrition, and the often-overlooked pillar of quality sleep. With this strong start, the partnership sets the stage for a season of events and initiatives that will inspire better recovery habits across the global CrossFit community.
Photo Credit: Shane Shrestha