July 22, 2026

Saatva Announces CrossFit and 2026 CrossFit Games Partnership to Advance Sleep and Recovery

The Official Mattress, Bedding and Restorative Sleep Partner of CrossFit continues its commitment with bespoke activations, athlete ambassadors, and recovery education.

July 22, 2026 — Today, Saatva, the Restorative Luxury Sleep Company, announced it will serve as the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the 2026 CrossFit Games. Driven by their shared mission to elevate the role of quality sleep in athletic performance, recovery, and overall wellness, the partnership will bring elite recovery tools directly to the global CrossFit community.

During the 2026 CrossFit Games, Saatva will engage athletes, affiliate owners, and fans through on-site activations, exclusive offers for CrossFit affiliates, athlete-led content highlighting healthy sleep habits and recovery routines, and educational resources designed to help the CrossFit community prioritize restorative sleep as a pillar of performance.

As part of their presence at the Games and solidifying the commitment to fitness, elite CrossFit athletes Bethany Flores and Arielle Loewen join Saatva as brand ambassadors, sharing firsthand how quality sleep supports their demanding training schedules, recovery, and everyday lives.

“At Saatva, we believe restorative sleep is one of the most powerful tools for achieving peak performance,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to celebrate our partnership with CrossFit and support a community that understands excellence isn’t built solely in the gym—it’s also built through quality recovery each night.”

“Sleep is one of the most important investments athletes can make in their performance and long-term health,” said Jenna Hauca, CMO of CrossFit. “We’re excited to continue partnering with Saatva to equip our global network of athletes and affiliate owners with the tools they need to better understand the critical role restorative sleep plays in training, recovery, and overall well-being.”

For CrossFit athlete and new mom Bethany Flores, maximizing restorative sleep is vital in balancing a demanding training schedule with motherhood. 

“Having a Saatva mattress has been a game-changer. As a professional athlete and new mom to a four-month-old, quality sleep is vital for my recovery as I return to training. My Saatva HD Mattress provides the perfect balance of firmness and support to meet my body’s needs every night.”

Arielle Loewen credits her Saatva mattress with improving both recovery and nightly comfort.

“I recently got the Saatva Solaire Adjustable Firmness Mattress for me and my husband, and we love it. One reason I picked this mattress is that it gives us the option to choose our own firmness preference. When it comes to recovery and energy throughout the day, sleep is a huge component, and I can tell I’ve been sleeping harder and more efficiently thanks to Saatva.”

Together, Saatva and CrossFit continue to demonstrate that optimal performance begins with quality rest—empowering athletes at every level to recover smarter, sleep better, and live healthier.

About CrossFit, LLC 

CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries. CrossFit also directs the CrossFit Games season, which starts with the Open, the world’s largest participatory sporting event.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.