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Ron Rudzin of Saatva named Entrepreneur Of The Year® 2026 New York finalist by EY US
EY US celebrates ambitious entrepreneurs shaping the future of business
Ron Rudzin, Founder & CEO of Saatva, has been named a finalist for the Entrepreneur Of The Year 2026 New York Award by Ernst & Young LLP (EY US). Now in its 41st year, the Entrepreneur Of The Year program celebrates the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and uplifting communities. The program honors entrepreneurs whose innovations drive economic growth and help shape the future of business.
An independent panel of judges selected Ron Rudzin among 33 finalists based on their entrepreneurial spirit, purpose, company growth, and lasting impact in building long-term value.
“Being named an Entrepreneur Of The Year finalist is a meaningful recognition, not just for me, but for the entire Saatva team that has helped build this company with intention from day one,” said Rudzin. “We started Saatva with a simple idea: to offer a better way to buy a mattress, one rooted in quality craftsmanship, transparency, and customer-first service. Over the years, that vision has grown into a broader commitment to helping people live healthier lives through restorative luxury sleep. I’m incredibly grateful to our employees, partners, and loyal customers who continue to believe in what we’re building and push us to keep raising the standard.”
Founded in 2010, Saatva provides luxury mattresses, bedding, and bedroom furnishings through a direct-to-consumer model. The company serves consumers seeking restorative sleep solutions and has grown to more than 400 employees, 31 Viewing Rooms nationwide, and revenues approaching $600 million. Under Ron Rudzin’s leadership, Saatva has become the premier online retailer of luxury mattresses, pioneering a category-defining approach to quality, service, and transparency while maintaining consistent double-digit growth.
Entrepreneur Of The Year honors business leaders for their ingenuity, courage, and entrepreneurial spirit. The program celebrates original founders who bootstrapped their business from inception or who raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.
This year’s New York finalists represent New York and Connecticut across all industries, including technology, consumer products, manufacturing, finance life, sciences, and more.
Regional award winners will be announced on June 16 during a special celebration in Manhattan and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world. The winners will then be considered by the national judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives, and investors converge to shape the future of business.
Sponsors
Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, LLC, Marsh USA, SAP, and the Ewing Marion Kauffman Foundation. In New York, sponsors also include regional Platinum sponsor Donnelley Financial Solutions (DFIN), regional Gold sponsors ADP and DLA Piper, and regional Silver sponsor Stagedge.
About Entrepreneur Of The Year®
Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 80 countries and territories globally.
The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November, where national finalists and award winners are announced. The national overall winner represents the US at the World Entrepreneur Of The Year® competition. Visit ey.com/us/eoy.
About EY
EY is building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.
Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.
EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.
All in to shape the future with confidence.
EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.
About Saatva
Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.
As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.
For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the essence of restorative luxury sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
