Celebrating a Legendary Career and a Legacy That Redefined U.S. Cross-Country Skiing
Saatva, the Smarter Luxury Sleep Company, joins the global skiing community in celebrating U.S. Olympic gold medalist, three-time overall World Cup champion, and Team Saatva athlete Jessie Diggins, who has formally announced her retirement following the conclusion of the 2025–26 competitive season.
The most decorated cross-country skier in U.S. history, Diggins will complete one final year on the World Cup circuit, racing from Ruka, Finland, through the Olympic Winter Games Milano Cortina 2026, and culminating with a farewell weekend at the Stifel Lake Placid Finals in Lake Placid, New York.
Diggins, 34 years old, announced that she is “ready in my heart and my soul” to take her last lap after a 16-year professional career defined by grit, joy, and a relentless commitment to elevating her sport and her community.
As Saatva’s first-ever brand ambassador and inaugural member of Team Saatva, Diggins has played a vital role in highlighting the connection between restorative sleep and peak performance, sharing her candid reflections on balance, well-being, and resilience.
A Career That Transformed a Sport
From capturing Team USA’s first-ever Olympic gold medal in cross-country skiing in PyeongChang 2018 to earning three Olympic medals, seven World Championship podiums, 29 World Cup victories, 79 World Cup podiums, and three overall FIS Crystal Globes, Diggins’ career has redefined what is possible for American Nordic athletes.
Her impact extends far beyond accolades. Diggins has been a vocal advocate for mental health, environmental sustainability, and athlete well-being—openly sharing her journey with vulnerability and strength, and championing systemic improvements within her sport.
“Stepping into my final season feels both emotional and empowering,” said Jessie Diggins. “I’ve poured my heart into this sport, and I’m grateful to have a partner like Saatva who understands how essential rest, recovery, and well-being have been throughout my journey. As I close this chapter, I’m proud to represent a brand that shares my values and supports me in staying strong every step of the way.”
One Last Push to the Podium
Even as she prepares for retirement, Diggins has made it clear she intends to finish on her own terms. This final season includes competing during Milano Cortina 2026, one of her favorite venues and a final World Cup race in Lake Placid that she hopes will be a celebratory send-off for fans, teammates, and the next generation she has inspired.
Diggins envisions a community “last lap” on the Lake Placid course following the final race weekend, a tribute to the thousands who will gather to cheer her home.
Saatva’s Tribute to a Champion
Throughout her partnership with Saatva, Diggins has illuminated how sleep fuels both physical recovery and mental well-being, values central to the brand’s mission.
“Jessie represents everything we believe about the power of restorative rest,” said Ron Rudzin, Founder & CEO of Saatva. “Her courage, relentless drive, and incredible vulnerability on and off the snow have made her an icon. We are deeply honored to support her through this final season and into the next chapter.”
As part of Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, Diggins has helped highlight how world-class sleep can help elevate athletes to their peak potential.
To celebrate the announcement, Diggins shared a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.
For her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.
Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
Looking Ahead: A Legacy That Continues
While Diggins will step back from World Cup racing after 2026, she is not stepping away from challenges. She looks forward to pursuing new endurance adventures, expanding her advocacy work in mental health and sustainability, and inspiring the next generation of skiers.
Her dedication to community, leadership, and well-being mirrors Saatva’s continued commitment to elevating sleep and recovery as essential pillars of human performance.
For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Jessie Diggins
Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.
Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.
Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level. Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.
Experience the Saatva Winter Bundle provided to U.S. Figure Skating and USA Hockey athletes heading to the Olympic and Paralympic Winter Games Milano Cortina 2026.
As Team USA athletes prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026 in 100 days, Saatva, the Smarter Luxury Sleep Company, is proud to announce the Saatva Winter Bundle, a curated collection designed to support rest, recovery, and performance for athletes competing on the world’s biggest stage.
This announcement follows the designation of Saatva as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, marking a continued commitment to helping athletes achieve peak performance through the power of restorative sleep.
A special celebration was held at Saatva’s Flatiron Viewing Room on October 27, 2025, with the Saatva Winter Bundle showcased for the first time, where the brand welcomed Saatva Brand Ambassadors Brenna Huckaby, Noah Elliott, and Lauren Macuga—three standout athletes who embody resilience and excellence both on and off the slopes.
“Sleep isn’t just recovery—it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to provide a bundle of Saatva’s bestselling products and help Team USA athletes achieve their dreams through the power of better rest.”
Saatva will provide 400 Saatva Graphite Memory Foam Mattress Toppers to Team USA athletes, as well as 40 complete Saatva Winter Bundles to U.S. Figure Skating athletes and 50 complete Saatva Winter Bundles to USA Hockey athletes competing at Milano Cortina 2026.
The Saatva Winter Bundle builds upon the brand’s Bestsellers Bedding Bundle—a consumer favorite that includes Saatva’s Organic Sateen Sheet Set, Latex Pillow, and Signature Mattress Pad—with the addition of the Graphite Memory Foam Topper to deliver enhanced comfort and cooling support tailored for athletes.
Experience the Saatva Winter Bundle
- Saatva Graphite Memory Foam Mattress Topper: A 3” layer of cooling graphite-infused memory foam that relieves pressure and enhances comfort.
- Saatva Organic Sateen Sheet Set: 100% certified organic cotton with a silky-soft, 300-thread-count weave.
- Saatva Signature Mattress Pad: A breathable, waterproof pad offering plush comfort and lasting protection.
- Saatva Latex Pillow: Shredded natural latex core for responsive support and organic cotton comfort.
Saatva remains committed to helping Team USA athletes prepare for competition through high-quality sleep. In addition to working with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
The same products provided to Team USA, U.S. Figure Skating, and USA Hockey athletes are now available to consumers seeking their own restorative sleep experience. The Saatva Winter Bundle Gift Guide showcases these essential products, blending performance, wellness, and luxury to deliver restful nights this season.
As Saatva celebrates its 15th anniversary, the brand continues to reinforce its leadership in the luxury sleep space and elevate sleep as a cornerstone of strength, recovery, and excellence.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices. They are always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.
Celebrating Saatva’s Athlete Ambassadors and Their Journey to the Global Stage
Saatva, the Smarter Luxury Sleep Company, is proud to unveil the members of Team Saatva as the world counts down 100 days to Team USA competing at the Olympic and Paralympic Winter Games Milano Cortina 2026.
From the trail to the slopes, Saatva’s sponsorship of these Team USA athletes and hopefuls will help elevate and amplify their journeys to Milano Cortina 2026. This milestone moment follows a special celebratory event held at Saatva’s Flatiron Viewing Room on October 27, 2025, where the brand honored the athletes and its role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.
Saatva is committed to helping Team USA prepare for competition by championing one of the most important elements of athlete preparation: high-quality, restorative sleep. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
“At Saatva, we believe every great performance starts with great sleep,” said Ron Rudzin, Founder and CEO of Saatva. “These athletes inspire us with their drive, perseverance, and commitment to excellence. We’re proud to support them on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and help ensure they have the tools they need to rest, recover, and compete at their very best.”
Joining Team Saatva on the road to Milano Cortina 2026 are:
- Jessie Diggins — Cross-Country Skiing
As the first American to win an Olympic gold medal in cross-country skiing, Jessie Diggins is a trailblazer whose grit, perseverance, and commitment to mental health advocacy inspire millions. Her belief that peak performance starts with quality rest perfectly aligns with Saatva’s mission to champion restorative sleep for all.
- Lauren Macuga — Alpine Skiing
One of the brightest young talents on the U.S. Alpine Ski Team, Lauren Macuga is known for her speed, optimism, and rising star power. Her relentless pursuit of excellence mirrors Saatva’s commitment to continuous innovation, making her a natural fit as she climbs toward the top of the world stage.
- Brenna Huckaby — Para Snowboarding
Three-time U.S. Paralympic gold medalist Brenna Huckaby is a symbol of strength and perseverance. After losing her leg to cancer at 14, she became one of the most decorated Para snowboarders in the world while balancing life as a devoted mom, an embodiment of the resilience and renewal that Saatva stands for.
- Ryan Cochran-Siegle — Alpine Skiing
A member of the legendary “Skiing Cochrans” family and a U.S. Olympic silver medalist, Ryan Cochran-Siegle represents tradition, resilience, and quiet determination. His comeback from injury to claim an Olympic medal reflects the power of recovery, something Saatva celebrates through better sleep.
- Noah Elliott — Para Snowboarding
A U.S. Paralympian and Paralympic gold medalist, Noah Elliott’s story is one of grit and transformation. Overcoming childhood cancer and amputation, Elliott now inspires a new generation of athletes with his fearless approach to competition. His journey echoes Saatva’s belief that great sleep fuels courage and performance.
Team Saatva athletes are more than competitors — they’re advocates for wellness, balance, and recovery. As partners, they are featured prominently across Saatva’s platforms, where the brand highlights their journeys through digital storytelling and activations designed to inspire fans to prioritize rest as a cornerstone of performance.
To bring their partnership with Saatva to life, each athlete ambassador has curated a special gift guide featuring their favorite Saatva products, offering inspiration for anyone looking to improve their own rest and recovery. In addition, each ambassador shares their unique perspective on the role of sleep in training, competition, and everyday life through exclusive features on Saatva’s Sleep Enlightened blog.
Saatva’s support allows opportunities for athletes to share their perspectives on recovery, engage with fans, and bring awareness to the critical role of sleep in physical and mental well-being. Follow along as Team Saatva athletes prepare to compete on the world stage and discover how Saatva is helping power their journey, one restful night at a time.
For media inquiries or to request an interview with Saatva’s athlete ambassadors, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Team USA
Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.
Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026
Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Noah Elliott, a two-time U.S. Paralympic medalist in Para snowboarding. As a new brand ambassador, Elliott joins Saatva’s mission to champion the power of restorative sleep for Team USA athletes.
After losing his leg to cancer as a teenager, Elliott found inspiration in fellow U.S. Paralympian and Saatva ambassador Brenna Huckaby and decided to pursue Para snowboarding, eventually earning gold and bronze medals on the world stage. His journey from adversity to elite competition embodies the resilience, courage, and transformation that define both Team USA and Saatva’s commitment to empowering people to perform at their best.
Elliott brings a rare blend of athleticism and creativity to everything he does, whether carving down the slopes or skateboarding in the offseason. He is recognized not just for his talent but for his impact on the adaptive sports community. Elliott’s platform highlights the power of perseverance and representation, inspiring the next generation of adaptive athletes and reinforcing Saatva’s dedication to inclusivity and empowerment.
“As an athlete and a dad, I know that recovery isn’t just about what you do in the gym or on the slopes — it starts with how well you rest,” said Noah Elliott. “Partnering with Saatva is an exciting opportunity because we share the same belief: that restorative sleep is the foundation for resilience, creativity, and peak performance.”
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
“At Saatva, we celebrate athletes who embody purpose, strength, and the courage to push boundaries,” said Ron Rudzin, Founder and CEO of Saatva. “Noah Elliott is not just a champion on the snow. He’s a leader, a role model, and an inspiration. We’re honored to support him and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.”
To mark his ambassador debut, Elliott will make a special in-store appearance at the grand opening of the Saatva Denver Viewing Room on October 22, 2025. Guests will have the opportunity to meet the U.S. Paralympic gold medalist, hear firsthand how restorative sleep fuels his training and recovery, and explore Saatva’s new space featuring its full line of handcrafted luxury mattresses and bedding.
Elliott will also be featured across Saatva’s platforms, sharing his perspective on recovery, creativity, and chasing dreams as a father and athlete. He has curated his favorite Saatva picks in a special gift guide, encouraging others to prioritize rest as a key part of achieving their goals. In addition, Elliott shares his tips for balancing competition, parenthood, and wellness in a featured post on Saatva’s Sleep Enlightened blog.
This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.
From luxury craftsmanship to world-class competition, Saatva and Noah Elliott share a common belief: every victory, on the slopes, on the board, and in life, begins with a great night’s sleep.
For media inquiries or to request an interview with Noah Elliott, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Noah Elliott
Noah Elliott grew up in St. Charles, Missouri, with dreams of becoming a professional skateboarder. At age 15, after experiencing severe leg pain following a skateboarding event, he was diagnosed with osteosarcoma, a rare bone cancer, and underwent an above-the-knee amputation of his left leg. Soon after, he attended a camp for children with cancer in Colorado, where he met U.S. Paralympic champion Brenna Huckaby, a fellow osteosarcoma survivor. Inspired by her story and the adaptive sports community, Elliott decided to trade his skateboard for a snowboard and began training in Para snowboarding.
Less than two years after learning to ride, Elliott made his Paralympic debut at the Paralympic Winter Games PyeongChang 2018, where he captured gold in banked slalom and bronze in snowboard cross. Elliott is a three-time World Champion and has nine World Championship medals to his name. Last season, Elliott earned a staggering five World Cup wins and three additional podiums. His consistency and speed helped him win the banked slalom and overall Crystal Globes for the 2024-25 season. Despite facing setbacks, including competing through injury at the Paralympic Winter Games Beijing 2022, Elliott’s consistency, speed, and relentless determination have made him one of the most respected figures in Para snowboarding.Off the slopes, Elliott is a devoted single father to his daughter, Skyler, with whom he shares a love of the outdoors, including camping and snowboarding. Known for his grounded outlook and passion for inspiring others, Elliott uses his platform to share his journey, motivate the next generation of adaptive athletes, and advocate for the importance of perseverance and living life to the fullest. For more information about Noah Elliott, please visit @elliott_sendy.
The DTC mattress company opens its first retail experience in the Centennial State during its 15th anniversary year
Saatva, the Smarter Luxury Sleep Company, has arrived in Denver. The brand’s latest Viewing Room spans 3,074 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Colorado and 27th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Colorado Viewing Room in Denver—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.
A New Design Experience
Saatva Denver showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Denver’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Denver. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Denver
240 St Paul St, Suite 102
Denver, CO 80206
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(719) 428-2825
info@saatva.com
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026
Saatva, the Smarter Luxury Sleep Company, is proud to welcome Ryan Cochran-Siegle, U.S. Olympic Alpine skier and silver medalist, as its newest brand ambassador. A descendant of the legendary “Skiing Cochrans” family of Vermont, Cochran-Siegle embodies tradition, perseverance, and quiet determination, values that resonate deeply with Saatva’s own commitment to timeless quality and integrity.
Cochran-Siegle hails from one of the most storied families in American skiing, a name that has shaped U.S. ski history for generations. By carrying forward this legacy, Ryan bridges generations of excellence while forging his own path at the highest levels of the sport. His journey is one of resilience—overcoming injuries and returning to win silver at the Olympic Games—an achievement that reflects the endurance and recovery Saatva champions through the power of restorative sleep.
“Growing up in Vermont, skiing has always been about more than competition. It’s about family, tradition, and staying grounded,” said Ryan Cochran-Siegle. “That same mindset applies to sleep and recovery. Saatva’s values align perfectly with how I approach life and training: stay true to your roots, take care of yourself, and build for the long run. I’m proud to partner with a brand that stands for both performance and integrity.”
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
“At Saatva, we believe that strength and greatness come from deep roots and consistent care,” said Ron Rudzin, Founder and CEO of Saatva. “Ryan Cochran-Siegle is a remarkable athlete whose story connects the tradition of American skiing with the resilience and performance of today’s Team USA. We’re honored to support him on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026.”
To launch his ambassador role, Cochran-Siegle will be featured across Saatva’s platforms, offering insights into the role of restorative sleep in alpine training and recovery. He has also curated a Saatva gift guide with his favorite picks, sharing how high-quality sleep fuels both his competition and his everyday lifestyle.
Ryan Cochran-Siegle also shares his insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where he offers his top sleep tips for staying balanced and well-rested.
This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.
Grounded in Vermont’s natural beauty, Cochran-Siegle brings authenticity, humility, and determination to his sport. His partnership with Saatva reflects a shared belief in balancing tradition with modern innovation, a timeless athlete for a timeless brand.
For media inquiries or to request an interview with Ryan Cochran-Siegle, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Ryan Cochran-Siegle
Ryan Cochran-Siegle started skiing at age two and is one of six alpine skiing Olympians in his family, which has a storied history in American skiing. The family’s legacy is rooted in the Cochran’s Ski Area, a non-profit mountain in Vermont started by his grandparents in 1961 that strives to provide all children with access to skiing.
Cochran-Siegle made the U.S. national alpine team for the 2011 season and became a two-time world junior champion in 2012. Despite suffering injuries, including a torn ACL in 2013 and a fractured neck in 2021, he persevered in his career. He made his Olympic debut at the Olympic Winter Games PyeongChang 2018 before going on to win his first FIS World Cup race in 2020.
At the Olympic Winter Games Beijing 2022, Cochran-Siegle earned a silver medal in the super-G, becoming the only U.S. alpine skiing medalist at those Games. He continues to be a notable force on the men’s speed World Cup circuit, with multiple podium finishes, and concluded the 2023-24 season with his best downhill world rank of eighth. Off the slopes, Cochran-Siegle enjoys being outdoors in his home state of Vermont, playing basketball and mountain biking. For more information about Ryan Cochran-Siegle, please visit @rc.s.
Saatva, the smarter luxury sleep company, today announced the appointment of its Chief Operating Officer, Arthur (“Art”) Melville, to the company’s Board of Directors, effective October 1, 2025.
Since joining Saatva in 2018, Melville has been instrumental in building the company’s operational backbone and guiding its most significant growth initiatives. Under his leadership as COO, Saatva has:
- Expanded its national Viewing Room footprint to 26+ locations, with plans to reach 60 by 2028, consistently driving higher conversion rates and average order value.
- Vertically integrated its U.S. manufacturing network to deliver made-to-order products with industry-leading gross margins and efficient white-glove delivery across the country.
- Launched Saatva’s historic partnership as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, solidifying the company’s leadership in sleep health and wellness.
- Helped scale Saatva’s revenue to nearly $600M in 2025, with a clear pathway to $950M–$1B by 2028, supported by a high-teens EBITDA margin and a loyal base of repeat customers.
- Played an instrumental role in building and shaping a best-in-class leadership team that has been critical to advancing Saatva’s vision and driving its growth.
“Art has operated at the highest level throughout his tenure at Saatva, and his deep operational expertise has been critical to our growth,” said Ron Rudzin, CEO & Founder of Saatva. “As we continue to execute on our strategy and prepare for the next stage of growth, Art’s appointment to the Board ensures that our leadership team and our investors benefit directly from his insight.”
Melville will continue in his role as Chief Operating Officer while taking on additional responsibilities as a member of the Board, helping guide strategy alongside Saatva’s leadership and investor partners.
Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026
Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Brenna Huckaby, a three-time U.S. Paralympic gold medalist in Para snowboarding. As a new brand ambassador, Huckaby joins Saatva’s mission to champion the power of restorative sleep for Team USA athletes. Known for her perseverance and transformative advocacy for disability awareness, Huckaby embodies the resilience and strength that define Saatva and Team USA.
Huckaby, who was diagnosed with cancer at the age of 14, which led to the amputation of her right leg, was introduced to Para snowboarding as part of her recovery. She didn’t just adapt, she thrived as she found a new passion and purpose, and has risen to become one of the most decorated athletes in the sport of Para snowboarding. Her journey is one of extraordinary courage, determination, and inspiration, qualities that mirror Saatva’s commitment to helping people embrace obstacles through the power of restorative sleep. As both a champion athlete and devoted mom, Huckaby balances elite competition with family life, showing that strength comes in many forms.
“As an athlete, a parent, and an advocate, I know that recovery and balance start with sleep,” said Brenna Huckaby. “The better I rest, the better I show up, whether that’s on the slopes, with my family, or in my community. Partnering with Saatva feels so natural because we share the belief that restorative sleep is the foundation for everything we do.”
To mark her ambassador debut, Huckaby will be featured across Saatva’s platforms, sharing her perspective on the role of sleep in elite training, parenthood, and advocacy. She has also curated her favorite Saatva picks in a special gift guide, encouraging others to prioritize restorative sleep as a foundation for well-being.
Brenna Huckaby also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
“At Saatva, we know that sleep is one of the most powerful tools for recovery, resilience, and strength,” said Ron Rudzin, Founder and CEO of Saatva. “Brenna Huckaby is an incredible athlete and role model who embodies perseverance, authenticity, and empowerment. We’re honored to support her and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.”
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
The partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.
From luxury craftsmanship to world-class competition, Saatva and Brenna Huckaby share a common belief: every victory—on the slopes, at home, and in life—begins with a great night’s sleep.
For media inquiries or to request an interview with Brenna Huckaby, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Brenna Huckaby
Brenna Huckaby is a four-time Paralympic medalist, including three Paralympic gold medals, and five-time World Champion in Para snowboarding. A native of Louisiana and a former competitive gymnast, she was diagnosed with osteosarcoma, a rare bone cancer, at age 14, which led to the amputation of her right leg. The two-time Paralympian was introduced to Para snowboarding on a rehabilitation trip to Utah and quickly found success in the sport.
In her Paralympic debut at the Paralympic Winter Games PyeongChang 2018, Huckaby won two gold medals. A leading voice for disability advocacy, she orchestrated a campaign that earned her the right to compete in events at the Paralympic Winter Games Beijing 2022 that were initially limited to less impaired athletes. She went on to win gold and bronze at the Beijing Games.
Huckaby, who is represented by Octagon, continues to use her platform to advocate for increased disability representation and inclusion, and she speaks openly about parenting, overcoming cancer, mental health, and body positivity. Off the snow, she is a mother of two daughters and enjoys spending time with her family. She uses her platform to challenge stereotypes and redefine what strength and success look like on and off the podium. For more information about Brenna Huckaby, please visit brennahuckaby.com.
The DTC mattress company opens its second Illinois retail experience in Oak Brook during its 15th anniversary year
Saatva, the Smarter Luxury Sleep Company, has arrived in Oak Brook. The brand’s latest Viewing Room spans 3,967 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s second location in Illinois and 26th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our second Illinois Viewing Room in Oak Brook—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.
A New Design Experience
Saatva Oak Brook showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Oak Brook’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Oak Brook. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Oak Brook
1225 W 22nd St, Suite 105
Oak Brook, IL 60523
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
630.749.9830
info@saatva.com
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.
Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026
Saatva, the Smarter Luxury Sleep Company, is proud to welcome U.S. Alpine Ski Team member Lauren Macuga as its newest brand ambassador and member of Team Saatva. Known for her speed and rising star power on the slopes, Macuga represents the next generation of elite athletes who embody Saatva’s commitment to excellence. Her pursuit of world-class performance reflects the same dedication to innovation and craftsmanship that defines Saatva.
Lauren Macuga’s rapid ascent on the alpine ski slopes—already earning a World Cup win early in her career—makes her one of the most exciting young talents in the country. What truly sets Macuga apart is her blend of determination and authenticity. Her optimism and spirit resonate with fans and teammates alike, embodying the same comfort and positivity that Saatva brings into people’s lives. As she continues her rise from promising young talent to proven world-stage competitor, her upward trajectory mirrors Saatva’s own growth as a brand redefining the sleep experience, making her a natural fit as an ambassador.
“As an athlete, I’ve learned that sleep is one of the biggest factors in how I show up to train and compete,” said Lauren Macuga. “Quality sleep, rest, and recovery are crucial parts of my training routine, and I know the better I rest, the more energy, focus, and confidence I bring to the slopes. Partnering with Saatva feels natural because they understand that recovery starts with restorative sleep.”
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.
“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Lauren Macuga is a rising force in alpine skiing, embodying the passion, resilience, and character we admire. We’re thrilled to support her and Team USA on the road to Milano Cortina 2026.”
To mark her ambassador debut, Macuga will be featured across Saatva’s platforms, sharing her perspective on the role of sleep in elite training and competition. As part of her partnership, she has highlighted some of her favorite Saatva picks in a special gift guide designed to inspire athletes and fans alike to prioritize rest as a cornerstone of performance.
Lauren Macuga also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.
From luxury craftsmanship to world-class competition, Saatva and Lauren Macuga are guided by the same truth: every victory begins with a great night’s sleep.
For media inquiries or to request an interview with Lauren Macuga, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Lauren Macuga
Lauren Macuga, a rising star in alpine skiing, hails from Park City, Utah, where she began ski racing at age seven with Park City Ski & Snowboard. She is part of a uniquely accomplished family, with her siblings Sam (ski jumping) and Alli (moguls) also competing for U.S. Ski & Snowboard.
Macuga has quickly established herself as one of the most promising speed skiers of her generation. After earning a bronze medal at the 2022 World Junior Championships, she spent her first full World Cup season in 2022–23, scoring her first World Cup points in St. Moritz in downhill. In the 2023–24 season, Macuga had a breakout year in super-G, highlighted by a fifth-place finish in Kvitfjell, Norway. She also recorded top-ten finishes of seventh and tenth place during the season, culminating in her debut appearance at the World Cup Finals.
Her momentum carried into 2025, when she won her first World Cup race in the St. Anton super-G—becoming the youngest American since 2007 to win a World Cup speed event and the first U.S. woman ever to win a super-G at that venue. That same year, she claimed bronze in the super-G at her World Championships debut and finished in the top five in all three of her events, solidifying her place among the world’s elite. For more information about Lauren Macuga, please visit @lauren_macuga.
We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America during Lori Bergamotto’s Deal Drop Days: Labor Day Sales segment.
Lori called the Saatva Classic a “GMA fan favorite,” highlighting its plush pillow top, dual-coil durability, naturally cooling design, and free white-glove delivery—making it the perfect time to upgrade your sleep.
📺 Watch the full segment here
🛍️ Exclusive Labor Day Offer for GMA Viewers: Save $450 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on Sept. 5.
Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this fall.
Saatva, the Official Mattress Provider of USA Gymnastics, gifts therapy dog Beacon a luxury dog bed to support rest, recovery, and peak performance
At the heart of every elite athlete’s training regimen lies one critical performance booster: restorative sleep. This month, Saatva, the Official Mattress and Restorative Sleep Provider of USA Gymnastics, brought that ethos full circle by gifting Beacon, the team’s beloved therapy dog and certified “Goodest Boy,” his very own Saatva Dog Bed.
Beacon: A Tail-Wagging Pillar of Calm in Elite Competition
Beacon, a four-year-old Golden Retriever and registered Pet Partners therapy dog, has earned his place as USA Gymnastics’ first four-legged staff member. His role is to help world-class gymnasts melt away stress, stabilize their nerves, and ground their focus during heart-pounding moments such as the Olympic Trials and major championships.
His presence has proven emotionally transformative: petting Beacon boosts serotonin, lowers cortisol, and fosters mental calm, outcomes that align directly with Saatva’s belief that “restorative sleep fuels peak performance.”
Saatva Stands with Beacon and the U.S. Gymnastics Team
As the Official Mattress and Restorative Sleep Provider of USA Gymnastics and presenting partner of the U.S. Classic, Saatva plays a pivotal role in supporting athlete wellness. “Peak performance starts with restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to extend that principle to everyone who supports Team USA, like Beacon, so the athletes can continue doing their extraordinary work.”
A Luxe Resting Place for a Hero
The Saatva Dog Bed isn’t just plush—it’s engineered for ergonomic comfort and durability, balancing coil-based support with breathable, pet-friendly materials:
- Responsive micro-coil core maintains shape and supports spinal alignment
- Plush comfort fiber pillow top delivers soft, cooling comfort and reduced dander
- Removable, liquid-repellent cover ensures everyday practicality and easy cleaning
- Perfect for pets of all ages and sizes, especially those like Beacon who work long, demanding days
Now, Beacon can recharge right alongside the athletes he cares for—rested, supported, and ready to help the team shine.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultrapremium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, youth, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About USA Gymnastics
Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States, overseeing six disciplines: acrobatic, artistic, gymnastics for all, parkour, rhythmic, and trampoline and tumbling. A member of the U.S. Olympic and Paralympic Committee and International Gymnastics Federation, the organization serves more than 230,000 members, including athletes from the beginner to elite levels, parents, coaches, clubs and club owners, and supports the U.S. teams for the Olympic Games, World Championships, and other top-tier international events. USA Gymnastics is committed to delivering top-quality education, actively growing the sport across all levels and disciplines, and providing safe, positive and empowering experiences for all participants. For more on USA Gymnastics, visit www.usagym.org.
Championing Restorative Sleep on the Road to Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games
Saatva, the Smarter Luxury Sleep Company, is proud to announce its first brand ambassador: U.S. Olympic gold medalist and world champion cross-country skier Jessie Diggins, who will also serve as the first member of Team Saatva. Renowned for her grit, dedication, and advocacy for mental health, Diggins embodies the qualities Saatva values most: relentless drive, resilience under pressure, and a pioneering spirit. These characteristics mirror Saatva’s commitment to continuous innovation, quality craftsmanship, and helping people perform at their best—whether in sport or everyday life.
Jessie Diggins’ trailblazing achievements in cross-country skiing, including becoming the first American to win Olympic gold in the sport, reflect the same ambition and barrier-breaking mindset that Saatva champions as a disruptor in the luxury sleep industry. Her understanding that peak performance depends on restorative sleep makes her a natural ambassador for the brand’s mission: promoting healthy, rejuvenating rest for athletes and everyday sleepers alike. Moreover, Diggins’ story inspires not only elite competitors but anyone striving to reach their potential, reinforcing Saatva’s message that great sleep builds great strength.
This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. In her new role, Diggins will help spotlight the vital connection between sleep and peak performance, offering a unique perspective on how restorative rest supports athletes at the highest level.
“As an athlete, sleep is one of the most important parts of my recovery routine,” said Jessie Diggins. “It helps me reset physically and mentally so I can train harder, race stronger, and be present for the people and causes I care about. I’m proud to partner with Saatva because they share my belief that rest is not a luxury—it’s a necessity for wellness and performance.”
To celebrate the announcement, Diggins will share a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.
As part of her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.
Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.
For the Team USA partnership, Saatva will work with Team USA to provide luxury top-of-bed products to Team USA athletes at the Milano Cortina 2026. For the LA28 Olympic and Paralympic Games, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, helping athletes from around the world sleep better, recover faster, and perform at their best.
“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Jessie Diggins is the perfect embodiment of that power, showing the world what’s possible when you combine talent, grit, and recovery. We’re honored to support her and Team USA on the road to Milano Cortina 2026 and the LA28 Games.”
This partnership extends Saatva’s broader mission to elevate the importance of sleep as a foundation for wellness, excellence, and resilience. In collaboration with Team USA and NBCUniversal, Saatva will bring this message to millions through campaign integrations, expert content, and athlete-driven storytelling leading up to the Olympic and Paralympic Games.
From handcrafted comfort to global competition, Saatva and Jessie Diggins are united by a shared belief: true strength starts with deep, restorative sleep.
For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.
About Jessie Diggins
Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.
Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.
Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level.
Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.
In honor of its 15th anniversary, luxury mattress and bedding brand Saatva is proud to announce the release of its first children’s book, Touching the Sky on a Mattress That Flies. This original story celebrates the power of dreams and the importance of restful sleep, following a young girl named Lizzy as she soars through a world of imagination on a magical flying mattress.
In celebration, each Saatva Viewing Room across the country will give away 150 complimentary copies of the book—one per family—and will also offer it as a gift with an in-store purchase of a mattress from Saatva’s Kids Collection, which includes the Youth, Bunk & Trundle, and Crib mattresses, while supplies last.
“Reading with children at bedtime creates a foundation for both stronger bonds and better rest,” said Ron Rudzin, Founder and CEO of Saatva. “As a father and a sleep advocate, I believe the connection between stories and sleep is a powerful one. Books like this give families a joyful way to wind down and dream big—together.”
Inspired in part by Rudzin’s reflections in his article Raising the Next Generation of Sleep Superheroes, and insights from Saatva’s curated Sleep Enlightened Blog, the book highlights how rest helps children process emotions, grow, and learn.
Michael Gale, Vice President of Retail at Saatva, added, “We wanted to create a warm, inviting retail experience that goes beyond just shopping for a mattress. This book is a natural extension of that—it’s something parents can take home, read with their kids, and create special bedtime memories with.”
Touching the Sky on a Mattress That Flies features whimsical illustrations and rhyming verses that capture the wonder of childhood dreams. With themes of courage, imagination, and rest, the book invites children to embrace every kind of dream—big or small, bold or silly.
The book also marks the launch of #SaatvaStorytime, a new initiative designed to encourage healthy bedtime routines and foster early childhood reading habits—just in time for the back-to-school season. As families reset schedules and reestablish nighttime rituals, this story offers a meaningful way to support smoother transitions and more restful nights.
Visit any of Saatva’s Viewing Rooms nationwide to learn more and receive a complimentary copy, or explore the digital edition on Saatva’s Sleep Enlightened Blog.
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva, please visit the Saatva Press Room.
Feature Image: Cassie Shortsleeve shares the news of Saatva’s storybook launch and how to receive a complimentary copy on her “Two Truths” Substack newsletter. She also guides readers to the collection of knowledge she has shared over the years on Saatva’s “Sleep Enlightened” blog.
Photo Credit: @motherspeak @twotruthsmotherhood
The DTC mattress company opens its first Minnesota retail experience outside of Minneapolis during its 15th anniversary year
Saatva, the Smarter Luxury Sleep Company, has arrived in Edina. The brand’s latest Viewing Room, located minutes from downtown Minneapolis, spans 3,389 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Greater Minneapolis residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Minnesota and 25th in the U.S., opening at a time of major growth during its milestone 15th anniversary.
“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Minnesota Viewing Room in Edina—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.
A New Design Experience
Saatva Edina showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the Minneapolis area’s most luxurious shopping areas.
“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.
The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Edina’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.
In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.
Cutting-Edge Technology
Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.
“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”
As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.
“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.
Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Minnesota. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.
Viewing Room Information:
Saatva Edina
3871 Gallagher Dr, Suite 4
Edina, MN 55435
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 7 PM, Sunday: 11 AM – 6 PM
952.209.6995
info@saatva.com
About Saatva
Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.
Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.
Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.