Saatva, the Smarter Luxury Sleep Company, announced a series of leadership promotions across strategy, customer experience, business development, and creative, reinforcing the company’s commitment to building a leadership structure designed to support continued scale and long-term growth.

“As Saatva continues to grow, we are being very intentional about how we position leadership to operate at the next level,” said Ron Rudzin, CEO and Founder of Saatva. “Growth at this stage isn’t just about momentum, it’s about readiness. These promotions reflect the areas that are most critical to our future and the leaders we trust to guide them.”

Ryan Hutchinson has been promoted to Chief Strategy Officer. Since joining Saatva in 2024, Hutchinson has strengthened the company’s competitive positioning by translating complex data into a focused, actionable strategy. In his expanded role, he will continue to drive disciplined decision-making, long-term planning, and strategic alignment as Saatva scales.

Saatva also announced the promotion of three senior leaders into expanded chief roles:

• Rocco Dimilta has been promoted to Senior Vice President, Chief Business Development Officer. A longtime leader at Saatva, Dimilta has been instrumental in building the company’s logistics infrastructure and expanding new growth channels, helping define how Saatva scales efficiently and sustainably.
• Marty Ehrlich has been promoted to Senior Vice President, Chief Customer Experience Officer. Ehrlich has played a central role in building Saatva’s customer-first approach, overseeing an increasingly complex and high-touch experience as the company’s retail footprint and customer base continue to grow.
• David Link has been promoted to Senior Vice President, Chief Creative Officer. Since joining Saatva in 2019, Link has played a central role in shaping and articulating the company’s brand vision, building a creative foundation that has elevated Saatva into a distinctive, increasingly iconic brand.

“These leaders have helped build the Saatva we are today,” Rudzin added. “Their expanded roles ensure we are positioned to grow with clarity, discipline, and intention.”

The DTC mattress company marks its 15th anniversary with the opening of its fourth Florida retail space

Saatva, the Smarter Luxury Sleep Company, has arrived in Boca Raton. The brand’s latest Viewing Room spans 4,411 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in Florida and 29th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our fourth Florida Viewing Room in Boca Raton —a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Boca Raton showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Boca Raton’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Boca Raton. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Boca Raton – Mizner Park
332 Plaza Real
Boca Raton, FL 33432
Hours of operation: Monday-Saturday: 11 AM – 9 PM, Sunday: 12 PM – 6 PM
(561) 372-1165
info@saatva.com

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva, America’s premier luxury mattress brand, has outfitted 110 bedrooms on the campus with made-to-order Full XL mattresses and supporting bedding products at the U.S. Olympic & Paralympic Training Center in Colorado Springs, Colorado. This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. Saatva is proud to provide elite athletes with the same restorative sleep experience available to consumers nationwide.

Each product was tailored to the unique sizing needs of the U.S. Olympic & Paralympic Training Center, with a focus on maximizing rest and recovery for athletes preparing to compete on the world stage. The installation features the following Saatva products: 

Saatva Memory Foam Hybrid Mattress

• This mattress features AirCradle™ memory foam for body-contouring comfort, durable individually wrapped coils for responsive support, and a LuxeCool™ system that actively draws away body heat. Patented Lumbar Zone® Quilting and gel-infused memory foam maintain healthy spinal alignment and relieve pressure, while Guardin™ botanical antimicrobial treatment inhibits bacteria, mold, and mildew.

Saatva Organic Sateen Sheet Set

• Designed for restorative sleep and sustainable comfort, Saatva’s organic cotton sheets use a silky-soft, 300-thread-count sateen weave made from 100% certified organic cotton. Luxurious and breathable, they help athletes wake refreshed and ready to perform.

Saatva Signature Mattress Pad

• Saatva’s quilted waterproof mattress pad provides athletes with worry-free, restorative sleep. Its plush layer delivers comfort while protecting against spills, allergens, and humidity, so every night supports peak performance.

Saatva Latex Pillow

• Designed for elite performance and recovery, Saatva’s plush latex pillows provide hotel-quality comfort and support. With two loft options, each pillow keeps athletes in perfect alignment for restorative sleep, no matter how they rest.

Saatva Organic Cotton Channel Quilt Set

• Saatva’s all-cotton quilt and sham set delivers year-round comfort for athletes. With a 300-thread-count sateen weave that softens over time, it provides warmth when layered in colder months and a light, breathable feel for warmer nights—supporting restorative sleep every season.

“This project is about more than just mattresses—it’s about giving Team USA athletes every possible advantage in their pursuit of excellence,” said Ron Rudzin, CEO of Saatva. “We’ve designed and delivered a personalized solution that mirrors the luxury, support, and quality our customers enjoy at home, ensuring that athletes rest as hard as they train.” 

Noah Elliott, U.S. Paralympic gold medalist and Saatva Brand Ambassador, was on-site for the installation and expressed his appreciation for the initiative. “As an athlete, I know firsthand how crucial rest and recovery are to performance. Seeing Saatva equip the U.S. Olympic & Paralympic Training Center with high-quality sleep products truly means a lot—not just for comfort, but for helping every Team USA athlete perform at their best. I’m incredibly grateful to represent a brand that puts athlete wellness first.”

“The USOPC takes great pride in offering the current and future generations of Team USA athletes the best possible experience when they are visiting the U.S. Olympic & Paralympic Training Center, and the addition of Saatva as a partner in that effort will make a real difference,” said Casey Claggett, Senior Director, U.S. Olympic & Paralympic Training Center in Colorado Springs. “Rest and recovery are hugely important in the training cycle of any athlete, and being able to offer this improved experience at OPTC will help give every athlete who visits even more opportunity to achieve their goals as they train and compete.”

The new bedding is now in place across both shared-suite style accommodations and select traditional dorm-style rooms. Saatva collaborated with U.S. Olympic & Paralympic Training Center to create a seamless installation, highlighting the mattresses closest to Team USA and emphasizing Saatva’s role in elevating athlete wellness.

This milestone highlights Saatva’s commitment to craftsmanship, sustainability, and the science of sleep. By supporting Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games, Saatva also advances its mission to deliver healthier, more restorative rest to people everywhere.

Watch the installation video here:

About Team USA

Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.

Editor’s Note: Noah Elliott is no longer affiliated with Saatva. This press release was issued on December 18, 2025, and is archived for historical purposes.

The Smarter Luxury Sleep Company Becomes an Official Team Partner Ahead of Season 2 of TGL Presented by SoFi

The Bay Golf Club, one of the six founding teams of TGL presented by SoFi, today announced an integrated partnership with Saatva, the Smarter Luxury Sleep Company. As the Club’s Official Mattress and Restorative Sleep Partner, Saatva will play a key role in underscoring the importance of recovery and sleep quality to peak athletic performance as The Bay Golf Club tees off in its first match of TGL Season 2 on Tuesday, January 6 at 5 p.m, ET on ESPN when it takes on defending champion Atlanta Drive GC.

“As we continue to grow our fanbase and pursue innovative ways to elevate player performance, Saatva is a natural partner for our team,” says Eric Kwait, President of The Bay Golf Club. “We’re excited about what we have planned together this season, and their focus on restorative sleep aligns perfectly with our team’s values and competitive edge.”

To activate the partnership, The Bay Golf Club and Saatva will:

• Host a series of consumer activations during the TGL season at Saatva Viewing Rooms throughout the Bay Area, giving fans a taste of TGL competition through Dryvebox, a high-tech mobile golf simulator. 
• Enlist Saatva as the Presenting Partner for one of The Bay Golf Club’s matches during the TGL season. 
• Collaborate on custom content featuring The Bay Golf Club players throughout the TGL season and launch a “Sleep Better, Swing Better” sweepstakes, which will give fans a chance to win up to $5,000 in Saatva store credit and a VIP trip to SoFi Center Palm Beach Gardens to see The Bay Golf Club compete in a TGL match, complete with a player meet and greet. Fans can stay tuned for more details on how to enter for a chance to win.

“At Saatva, we’ve always believed that great performance starts with restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “Partnering with The Bay Golf Club allows us to showcase how high-quality sleep can directly impact focus, recovery, and results at the highest levels of sport. We’re proud to support the team as they begin an exciting new season.”

Saatva is known for handcrafted, made-to-order mattresses designed and assembled in the United States. With a growing portfolio of award-winning mattresses and luxury bedding, the brand brings modern, eco-conscious design to every bedroom. Guided by a vision to make luxury sleep both accessible and responsible, Saatva is a leader in innovation, transparency, and purpose-driven values. With its new partnership with The Bay Golf Club, Saatva adds to its sports sponsorship portfolio that includes Team USA and the LA28 Olympic and Paralympic Games, USA Gymnastics, U.S. Figure Skating, Lakeshore Foundation, and its associated national teams (USA Wheelchair Rugby, Boccia United States, USA Para Powerlifting) – further championing restorative sleep across the sports verticals.

Fans can follow The Bay Golf Club and Saatva social channels for updates on activations and sweepstakes. For more information about The Bay Golf Club and TGL, visit TGLGolf.com. 

Photo credit: Douglas DeFelice/TGL

About The Bay Golf Club

The Bay Golf Club embodies the vibrant spirit and diverse culture that make the Bay Area extraordinary. Based in a region known for breaking boundaries and embracing bold ideas, The Bay Golf Club brings together world-class athletes, innovative technology, and community-driven values to reimagine golf for a new generation. Owned by an investment group including NBA champions Stephen Curry, Andre Iguodala, and Klay Thompson, alongside the Marc Lasry-led Avenue Sports Fund, The Bay Golf Club features an international roster of golf stars, including Wyndham Clark, Shane Lowry, Min Woo Lee, and Ludvig Åberg. More than just a team, The Bay Golf Club represents the Bay Area’s commitment to inclusion, innovation, and the belief that sport can be a catalyst for positive change in our community. Through the fusion of cutting-edge technology and competitive golf, The Bay Golf Club is creating an experience that’s as diverse and dynamic as the Bay Area itself. To learn more, visit tglgolf.com/thebaygolfclub.

Saatva is pleased to share its 2025 Social Impact Report. We invite you to learn how we worked throughout 2025 to empower each other and serve some of our business’s most important areas: our employees, our customers, our communities, and the environment.

The DTC mattress brand debuts its first retail experience in the Silver State during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Denver. The brand’s latest Viewing Room in Tivoli Village spans 3,708 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Nevada and 28th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Nevada Viewing Room in Las Vegas—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Las Vegas showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Las Vegas’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Las Vegas. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Las Vegas – Tivoli Village
400 S Rampart Blvd, Suite 150
Las Vegas, NV 89145
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(725) 241-6051
info@saatva.com

The new Provence Platform Bed and Provence Storage Bed offer a grand yet minimal design perfect for any bedroom.

Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of the Provence Platform Bed and Provence Storage Bed. Handcrafted from sustainably sourced hardwood and featuring Saatva’s newly engineered solid platform foundation, these new bed frames offer elegant, versatile design and enhanced construction.

As the latest models within the brand’s expanding bed frame assortment, the Provence Bed Collection is designed to appeal to customers who desire the presence and impact of a tall headboard, but with a pared-down, modern look that aligns with today’s luxury design trends. Both platform and storage models are now available for purchase exclusively at Saatva with complimentary white-glove delivery, assembly, and installation.

“Saatva’s Provence Bed Collection pushes forward both the design and structural integrity of our bed frame offerings,” said Ron Rudzin, Founder and CEO of Saatva. “Both the design and construction will stand the test of time, as the Provence Bed Collection blends clean and minimal design with longevity and durability. We’re proud to offer these bed frames to our consumers who know us for our high-quality materials and attention to detail.”

Provence Platform Bed 

The Provence Platform Bed boasts a grand headboard – 65” tall – creating a bold and elegant centerpiece in the bedroom. With clean, tailored lines, this bed frame delivers a refined look that complements both classic and contemporary interiors. The new solid platform foundation for the Provence Platform Bed replaces the traditional 12-13 slat system with a four-panel base that provides consistent, reinforced mattress support.

Constructed from sustainably sourced and responsibly harvested kiln-dried hardwood and expertly hand upholstered in Saatva’s most popular fabric options, the Provence Platform Bed is as durable as it is refined. Both Linen and Vintage Velvet fabrics are made from high-quality materials with rich texture for a comfortable, luxurious feel.

• Sizes: Queen, King, California King
• Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet
• No box spring or foundation required
• Compatible with Saatva Adjustable Bases

Provence Storage Bed

As stunning as the sun-kissed and picturesque region it’s named after, the Provence Storage Bed features the same design and engineering as the platform option. Perfect for small spaces with limited storage, the Provence Storage Bed also features ample storage under its platform, perfect for storing extra bedding or pillows.

The Provence Storage Bed utilizes a premium hydraulic-assist mechanism with safety locks for easy lifting and closing of the storage bed cavity. Additionally, each storage cavity has a vertical divider and base platforms for added cleanliness and organization.

• Sizes: Queen, King, California King
• Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet
• No box spring or foundation required
• Not compatible with adjustable bases

Elevated Craftsmanship with Thoughtful Engineering

Both Provence Platform Bed and Provence Storage Bed include upgraded construction details:

• Multiple support feet and fortified attachment of the side rails to the headboard and footboard for enhanced longevity
• Fully upholstered back panels for flexible room placement
• Sustainably sourced materials crafted from responsibly harvested hardwood and eco-conscious fabrics

Each bed is thoughtfully crafted to offer a durable, stylish foundation that complements most of Saatva’s luxury mattresses, making it an especially popular choice when bundled with a new mattress purchase.

Sustainably Built, Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.

The Provence Platform Bed and Provence Storage Bed are now available at Saatva retail locations nationwide and on Saatva.com. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and home furnishings experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva partners with Lakeshore Foundation to support athlete recovery and wellness for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting.

Saatva, the Smarter Luxury Sleep brand, proudly announces its partnership with Lakeshore Foundation and Lakeshore National Adapted Sports Organization (LNASO), becoming the Official Mattress and Restorative Sleep Provider of LNASO and its associated national teams: USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting. The announcement comes as the Lakeshore Foundation commemorates its 100th anniversary, celebrating a century of leadership in adaptive sports, rehabilitation, and advocacy.

Through this multiyear partnership, Saatva reinforces its commitment to supporting athlete wellness, rest, and recovery by outfitting the Lakeshore campus with its luxury sleep products, including 14 full mattresses, 62 twin mattresses, premium bedding, and pillows. These products will support the athletes’ training at the Birmingham, Alabama–based foundation, home to some of the nation’s top adapted sports programs and U.S. Paralympic hopefuls.

The collaboration underscores Saatva’s belief that quality sleep is foundational to human performance, whether for professional athletes or everyday sleepers. Together, Saatva and Lakeshore aim to raise awareness of the role of restorative sleep in recovery, wellness, and long-term success.

“True performance starts with rest,” said Ron Rudzin, CEO and Founder of Saatva. “As Lakeshore Foundation celebrates its 100th anniversary, it continues to create an environment that empowers adapted athletes to push beyond limits. We’re honored to help enhance that experience with products designed to support recovery, strength, and resilience. This partnership reflects our shared belief that rest is not a luxury—it’s a necessity for greatness.”

Supporting Recovery Through Smarter Luxury Sleep

To support Lakeshore Foundation’s athletes, Saatva will provide a curated selection of its most popular handcrafted products, each designed for optimal comfort, durability, and wellness.

Saatva Classic Mattress

America’s best-selling online luxury innerspring, the Saatva Classic combines hotel-level comfort with chiropractor-approved support.

• 3″ Euro pillow top for cushioned comfort and pressure relief
• Dual-coil design of triple-tempered recycled carbon steel prevents sagging and offers exceptional durability
• Patented Lumbar Zone® Technology ensures healthy spinal alignment in any sleep position to help alleviate back and joint pain
• Naturally breathable organic cotton cover treated with Saatva’s Guardin™ botanical antimicrobial treatment to inhibit bacteria, mold, and mildew
• Available in two heights (11.5″, 14.5″) and three comfort levels (Plush Soft, Luxury Firm, Firm)

Saatva Down Alternative Pillow

A hypoallergenic, plush pillow crafted to deliver the airy comfort of traditional down while providing superior support and durability.

• Plush blend of microdenier down alternative fibers and memory fiber clusters for a soft yet supportive feel
• 100% hypoallergenic and ideal for sensitive sleepers
• Available in two lofts: Standard Loft (4–5″) for back and stomach sleepers and High Loft (6–7″) for side and combination sleepers

Saatva Essential Luxury Sheet Set

An upgraded staple that combines breathable cotton and viscose fibers for a lightweight, cooling feel that softens with every wash.

• 180-thread-count percale weave for excellent airflow and year-round comfort
• Includes one flat sheet, one fitted sheet, and two pillowcases (full size and larger)
• Deep pockets fit mattresses up to 16” high

As part of the partnership, Saatva will collaborate with Lakeshore Foundation across marketing, on-site activations, and digital campaigns that celebrate the connection between sleep and athletic recovery. The partnership will also include athlete appearances, co-branded initiatives, and ongoing content celebrating the journeys of Team USA athletes preparing for the LA28 Paralympic Games.

“Our mission at Lakeshore has always been to provide opportunity for individuals with disabilities to live a healthy lifestyle through physical activity, research, advocacy, and health promotion,” said John D. Kemp, President and CEO of Lakeshore Foundation. “Partnering with Saatva allows us to extend that mission into an often-overlooked pillar of performance—rest and restoration. Saatva’s commitment to wellness and recovery perfectly complements the work we do every day to support athletes and individuals living their healthiest, most fulfilling lives possible.”

This partnership represents the continuation of Saatva’s growing role as a champion of wellness, following its official designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games. Together with Lakeshore Foundation, Saatva continues to bring its Smarter Luxury Sleep mission to the forefront of athletic innovation and inclusive wellness.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with the Lakeshore Foundation, please visit the Saatva Press Room.

About Lakeshore Foundation 

Lakeshore Foundation, a nonprofit organization in Birmingham, Alabama, has emerged as a world leader in health promotion, research, fitness, recreation, and sports advocacy for people with disabilities, veterans, seniors, and parasport activities. As a U.S. Olympic and Paralympic Training Site, Lakeshore Foundation is home to the Lakeshore National Adapted Sports Organization (LNASO), which serves as the National Governing Body for USA Wheelchair Rugby, Boccia United States, and USA Para Powerlifting. Lakeshore Foundation is also home to the state-of-the-art Lakeshore Sports Science and Performance Center. For more information on Lakeshore Foundation, visit www.lakeshore.org.

Media Contacts 

Shari Ajayi
Vice President, Public Relations
press@saatva.com

Terry Schrimscher
Associate Director, Communications
terrys@lakeshore.org

Celebrating a Legendary Career and a Legacy That Redefined U.S. Cross-Country Skiing

Saatva, the Smarter Luxury Sleep Company, joins the global skiing community in celebrating U.S. Olympic gold medalist, three-time overall World Cup champion, and Team Saatva athlete Jessie Diggins, who has formally announced her retirement following the conclusion of the 2025–26 competitive season.

The most decorated cross-country skier in U.S. history, Diggins will complete one final year on the World Cup circuit, racing from Ruka, Finland, through the Olympic Winter Games Milano Cortina 2026, and culminating with a farewell weekend at the Stifel Lake Placid Finals in Lake Placid, New York.

Diggins, 34 years old, announced that she is “ready in my heart and my soul” to take her last lap after a 16-year professional career defined by grit, joy, and a relentless commitment to elevating her sport and her community.

As Saatva’s first-ever brand ambassador and inaugural member of Team Saatva, Diggins has played a vital role in highlighting the connection between restorative sleep and peak performance, sharing her candid reflections on balance, well-being, and resilience.

A Career That Transformed a Sport

From capturing Team USA’s first-ever Olympic gold medal in cross-country skiing in PyeongChang 2018 to earning three Olympic medals, seven World Championship podiums, 29 World Cup victories, 79 World Cup podiums, and three overall FIS Crystal Globes, Diggins’ career has redefined what is possible for American Nordic athletes.

Her impact extends far beyond accolades. Diggins has been a vocal advocate for mental health, environmental sustainability, and athlete well-being—openly sharing her journey with vulnerability and strength, and championing systemic improvements within her sport.

“Stepping into my final season feels both emotional and empowering,” said Jessie Diggins. “I’ve poured my heart into this sport, and I’m grateful to have a partner like Saatva who understands how essential rest, recovery, and well-being have been throughout my journey. As I close this chapter, I’m proud to represent a brand that shares my values and supports me in staying strong every step of the way.”

One Last Push to the Podium

Even as she prepares for retirement, Diggins has made it clear she intends to finish on her own terms. This final season includes competing during Milano Cortina 2026, one of her favorite venues and a final World Cup race in Lake Placid that she hopes will be a celebratory send-off for fans, teammates, and the next generation she has inspired. 

Diggins envisions a community “last lap” on the Lake Placid course following the final race weekend, a tribute to the thousands who will gather to cheer her home.

Saatva’s Tribute to a Champion

Throughout her partnership with Saatva, Diggins has illuminated how sleep fuels both physical recovery and mental well-being, values central to the brand’s mission.

“Jessie represents everything we believe about the power of restorative rest,” said Ron Rudzin, Founder & CEO of Saatva. “Her courage, relentless drive, and incredible vulnerability on and off the snow have made her an icon. We are deeply honored to support her through this final season and into the next chapter.”

As part of Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, Diggins has helped highlight how world-class sleep can help elevate athletes to their peak potential.

To celebrate the announcement, Diggins shared a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.

For her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.

Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.

Looking Ahead: A Legacy That Continues

While Diggins will step back from World Cup racing after 2026, she is not stepping away from challenges. She looks forward to pursuing new endurance adventures, expanding her advocacy work in mental health and sustainability, and inspiring the next generation of skiers.

Her dedication to community, leadership, and well-being mirrors Saatva’s continued commitment to elevating sleep and recovery as essential pillars of human performance.

For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Jessie Diggins

Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.

Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.

Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level. Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.

Editor’s Note: Jessie Diggins is no longer affiliated with Saatva. This press release was issued on November 20, 2025, and is archived for historical purposes.

Experience the Saatva Winter Bundle provided to U.S. Figure Skating and USA Hockey athletes heading to the Olympic and Paralympic Winter Games Milano Cortina 2026.

As Team USA athletes prepare for the Olympic and Paralympic Winter Games Milano Cortina 2026 in 100 days, Saatva, the Smarter Luxury Sleep Company, is proud to announce the Saatva Winter Bundle, a curated collection designed to support rest, recovery, and performance for athletes competing on the world’s biggest stage.

This announcement follows the designation of Saatva as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, marking a continued commitment to helping athletes achieve peak performance through the power of restorative sleep.

A special celebration was held at Saatva’s Flatiron Viewing Room on October 27, 2025, with the Saatva Winter Bundle showcased for the first time, where the brand welcomed Saatva Brand Ambassadors Brenna Huckaby, Noah Elliott, and Lauren Macuga—three standout athletes who embody resilience and excellence both on and off the slopes.

“Sleep isn’t just recovery—it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to provide a bundle of Saatva’s bestselling products and help Team USA athletes achieve their dreams through the power of better rest.”

Saatva will provide 400 Saatva Graphite Memory Foam Mattress Toppers to Team USA athletes, as well as 40 complete Saatva Winter Bundles to U.S. Figure Skating athletes and 50 complete Saatva Winter Bundles to USA Hockey athletes competing at Milano Cortina 2026. 

The Saatva Winter Bundle builds upon the brand’s Bestsellers Bedding Bundle—a consumer favorite that includes Saatva’s Organic Sateen Sheet Set, Latex Pillow, and Signature Mattress Pad—with the addition of the Graphite Memory Foam Topper to deliver enhanced comfort and cooling support tailored for athletes.

Experience the Saatva Winter Bundle

• Saatva Graphite Memory Foam Mattress Topper: A 3” layer of cooling graphite-infused memory foam that relieves pressure and enhances comfort.

• Saatva Organic Sateen Sheet Set: 100% certified organic cotton with a silky-soft, 300-thread-count weave.

• Saatva Signature Mattress Pad: A breathable, waterproof pad offering plush comfort and lasting protection.

• Saatva Latex Pillow: Shredded natural latex core for responsive support and organic cotton comfort.

Saatva remains committed to helping Team USA athletes prepare for competition through high-quality sleep. In addition to working with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

The same products provided to Team USA, U.S. Figure Skating, and USA Hockey athletes are now available to consumers seeking their own restorative sleep experience. The Saatva Winter Bundle Gift Guide showcases these essential products, blending performance, wellness, and luxury to deliver restful nights this season.

As Saatva celebrates its 15th anniversary, the brand continues to reinforce its leadership in the luxury sleep space and elevate sleep as a cornerstone of strength, recovery, and excellence.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices. They are always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Team USA

Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.

Editor’s Note: Noah Elliott and Brenna Huckaby are no longer affiliated with Saatva. This press release was issued on October 29, 2025, and is archived for historical purposes.

Celebrating Saatva’s Athlete Ambassadors and Their Journey to the Global Stage

Saatva, the Smarter Luxury Sleep Company, is proud to unveil the members of Team Saatva as the world counts down 100 days to Team USA competing at the Olympic and Paralympic Winter Games Milano Cortina 2026.

From the trail to the slopes, Saatva’s sponsorship of these Team USA athletes and hopefuls will help elevate and amplify their journeys to Milano Cortina 2026. This milestone moment follows a special celebratory event held at Saatva’s Flatiron Viewing Room on October 27, 2025, where the brand honored the athletes and its role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

Saatva is committed to helping Team USA prepare for competition by championing one of the most important elements of athlete preparation: high-quality, restorative sleep. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

“At Saatva, we believe every great performance starts with great sleep,” said Ron Rudzin, Founder and CEO of Saatva. “These athletes inspire us with their drive, perseverance, and commitment to excellence. We’re proud to support them on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and help ensure they have the tools they need to rest, recover, and compete at their very best.”

Joining Team Saatva on the road to Milano Cortina 2026 are:

• Jessie Diggins — Cross-Country Skiing
  As the first American to win an Olympic gold medal in cross-country skiing, Jessie Diggins is a trailblazer whose grit, perseverance, and commitment to mental health advocacy inspire millions. Her belief that peak performance starts with quality rest perfectly aligns with Saatva’s mission to champion restorative sleep for all.

• Lauren Macuga — Alpine Skiing
  One of the brightest young talents on the U.S. Alpine Ski Team, Lauren Macuga is known for her speed, optimism, and rising star power. Her relentless pursuit of excellence mirrors Saatva’s commitment to continuous innovation, making her a natural fit as she climbs toward the top of the world stage.

• Brenna Huckaby — Para Snowboarding
  Three-time U.S. Paralympic gold medalist Brenna Huckaby is a symbol of strength and perseverance. After losing her leg to cancer at 14, she became one of the most decorated Para snowboarders in the world while balancing life as a devoted mom, an embodiment of the resilience and renewal that Saatva stands for.

• Ryan Cochran-Siegle — Alpine Skiing
  A member of the legendary “Skiing Cochrans” family and a U.S. Olympic silver medalist, Ryan Cochran-Siegle represents tradition, resilience, and quiet determination. His comeback from injury to claim an Olympic medal reflects the power of recovery, something Saatva celebrates through better sleep.

• Noah Elliott — Para Snowboarding
  A U.S. Paralympian and Paralympic gold medalist, Noah Elliott’s story is one of grit and transformation. Overcoming childhood cancer and amputation, Elliott now inspires a new generation of athletes with his fearless approach to competition. His journey echoes Saatva’s belief that great sleep fuels courage and performance.

Team Saatva athletes are more than competitors — they’re advocates for wellness, balance, and recovery. As partners, they are featured prominently across Saatva’s platforms, where the brand highlights their journeys through digital storytelling and activations designed to inspire fans to prioritize rest as a cornerstone of performance.

To bring their partnership with Saatva to life, each athlete ambassador has curated a special gift guide featuring their favorite Saatva products, offering inspiration for anyone looking to improve their own rest and recovery. In addition, each ambassador shares their unique perspective on the role of sleep in training, competition, and everyday life through exclusive features on Saatva’s Sleep Enlightened blog.

Saatva’s support allows opportunities for athletes to share their perspectives on recovery, engage with fans, and bring awareness to the critical role of sleep in physical and mental well-being. Follow along as Team Saatva athletes prepare to compete on the world stage and discover how Saatva is helping power their journey, one restful night at a time.

For media inquiries or to request an interview with Saatva’s athlete ambassadors, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Team USA

Team USA is the world’s largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan-American Games. The United States Olympic and Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes. For more information, visit TeamUSA.org.

Editor’s Note: Jessie Diggins, Noah Elliott, and Brenna Huckaby are no longer affiliated with Saatva. This press release was issued on October 29, 2025, and is archived for historical purposes.

Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026 

Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Noah Elliott, a two-time U.S. Paralympic medalist in Para snowboarding. As a new brand ambassador, Elliott joins Saatva’s mission to champion the power of restorative sleep for Team USA athletes. 

After losing his leg to cancer as a teenager, Elliott found inspiration in fellow U.S. Paralympian and Saatva ambassador Brenna Huckaby and decided to pursue Para snowboarding, eventually earning gold and bronze medals on the world stage. His journey from adversity to elite competition embodies the resilience, courage, and transformation that define both Team USA and Saatva’s commitment to empowering people to perform at their best.

Elliott brings a rare blend of athleticism and creativity to everything he does, whether carving down the slopes or skateboarding in the offseason. He is recognized not just for his talent but for his impact on the adaptive sports community. Elliott’s platform highlights the power of perseverance and representation, inspiring the next generation of adaptive athletes and reinforcing Saatva’s dedication to inclusivity and empowerment.

“As an athlete and a dad, I know that recovery isn’t just about what you do in the gym or on the slopes — it starts with how well you rest,” said Noah Elliott. “Partnering with Saatva is an exciting opportunity because we share the same belief: that restorative sleep is the foundation for resilience, creativity, and peak performance.”

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

“At Saatva, we celebrate athletes who embody purpose, strength, and the courage to push boundaries,” said Ron Rudzin, Founder and CEO of Saatva. “Noah Elliott is not just a champion on the snow. He’s a leader, a role model, and an inspiration. We’re honored to support him and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.”

To mark his ambassador debut, Elliott will make a special in-store appearance at the grand opening of the Saatva Denver Viewing Room on October 22, 2025. Guests will have the opportunity to meet the U.S. Paralympic gold medalist, hear firsthand how restorative sleep fuels his training and recovery, and explore Saatva’s new space featuring its full line of handcrafted luxury mattresses and bedding.

Elliott will also be featured across Saatva’s platforms, sharing his perspective on recovery, creativity, and chasing dreams as a father and athlete. He has curated his favorite Saatva picks in a special gift guide, encouraging others to prioritize rest as a key part of achieving their goals. In addition, Elliott shares his tips for balancing competition, parenthood, and wellness in a featured post on Saatva’s Sleep Enlightened blog.

This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.

From luxury craftsmanship to world-class competition, Saatva and Noah Elliott share a common belief: every victory, on the slopes, on the board, and in life, begins with a great night’s sleep.

For media inquiries or to request an interview with Noah Elliott, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Noah Elliott

Noah Elliott grew up in St. Charles, Missouri, with dreams of becoming a professional skateboarder. At age 15, after experiencing severe leg pain following a skateboarding event, he was diagnosed with osteosarcoma, a rare bone cancer, and underwent an above-the-knee amputation of his left leg. Soon after, he attended a camp for children with cancer in Colorado, where he met U.S. Paralympic champion Brenna Huckaby, a fellow osteosarcoma survivor. Inspired by her story and the adaptive sports community, Elliott decided to trade his skateboard for a snowboard and began training in Para snowboarding.

Less than two years after learning to ride, Elliott made his Paralympic debut at the Paralympic Winter Games PyeongChang 2018, where he captured gold in banked slalom and bronze in snowboard cross. Elliott is a three-time World Champion and has nine World Championship medals to his name. Last season, Elliott earned a staggering five World Cup wins and three additional podiums. His consistency and speed helped him win the banked slalom and overall Crystal Globes for the 2024-25 season. Despite facing setbacks, including competing through injury at the Paralympic Winter Games Beijing 2022, Elliott’s consistency, speed, and relentless determination have made him one of the most respected figures in Para snowboarding.Off the slopes, Elliott is a devoted single father to his daughter, Skyler, with whom he shares a love of the outdoors, including camping and snowboarding. Known for his grounded outlook and passion for inspiring others, Elliott uses his platform to share his journey, motivate the next generation of adaptive athletes, and advocate for the importance of perseverance and living life to the fullest. For more information about Noah Elliott, please visit @elliott_sendy.

Editor’s Note: Noah Elliott is no longer affiliated with Saatva. This press release was issued on October 21, 2025, and is archived for historical purposes.

The DTC mattress company opens its first retail experience in the Centennial State during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Denver. The brand’s latest Viewing Room spans 3,074 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Colorado and 27th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Colorado Viewing Room in Denver—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Denver showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Denver’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Denver. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Denver
240 St Paul St, Suite 102
Denver, CO 80206 
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(719) 428-2825
info@saatva.com

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026

Saatva, the Smarter Luxury Sleep Company, is proud to welcome Ryan Cochran-Siegle, U.S. Olympic Alpine skier and silver medalist, as its newest brand ambassador. A descendant of the legendary “Skiing Cochrans” family of Vermont, Cochran-Siegle embodies tradition, perseverance, and quiet determination, values that resonate deeply with Saatva’s own commitment to timeless quality and integrity.

Cochran-Siegle hails from one of the most storied families in American skiing, a name that has shaped U.S. ski history for generations. By carrying forward this legacy, Ryan bridges generations of excellence while forging his own path at the highest levels of the sport. His journey is one of resilience—overcoming injuries and returning to win silver at the Olympic Games—an achievement that reflects the endurance and recovery Saatva champions through the power of restorative sleep.

“Growing up in Vermont, skiing has always been about more than competition. It’s about family, tradition, and staying grounded,” said Ryan Cochran-Siegle. “That same mindset applies to sleep and recovery. Saatva’s values align perfectly with how I approach life and training: stay true to your roots, take care of yourself, and build for the long run. I’m proud to partner with a brand that stands for both performance and integrity.”

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

“At Saatva, we believe that strength and greatness come from deep roots and consistent care,” said Ron Rudzin, Founder and CEO of Saatva. “Ryan Cochran-Siegle is a remarkable athlete whose story connects the tradition of American skiing with the resilience and performance of today’s Team USA. We’re honored to support him on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026.”

To launch his ambassador role, Cochran-Siegle will be featured across Saatva’s platforms, offering insights into the role of restorative sleep in alpine training and recovery. He has also curated a Saatva gift guide with his favorite picks, sharing how high-quality sleep fuels both his competition and his everyday lifestyle.

Ryan Cochran-Siegle also shares his insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where he offers his top sleep tips for staying balanced and well-rested.

This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.

Grounded in Vermont’s natural beauty, Cochran-Siegle brings authenticity, humility, and determination to his sport. His partnership with Saatva reflects a shared belief in balancing tradition with modern innovation, a timeless athlete for a timeless brand.

For media inquiries or to request an interview with Ryan Cochran-Siegle, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping. 

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Ryan Cochran-Siegle

Ryan Cochran-Siegle started skiing at age two and is one of six alpine skiing Olympians in his family, which has a storied history in American skiing. The family’s legacy is rooted in the Cochran’s Ski Area, a non-profit mountain in Vermont started by his grandparents in 1961 that strives to provide all children with access to skiing.

Cochran-Siegle made the U.S. national alpine team for the 2011 season and became a two-time world junior champion in 2012. Despite suffering injuries, including a torn ACL in 2013 and a fractured neck in 2021, he persevered in his career. He made his Olympic debut at the Olympic Winter Games PyeongChang 2018 before going on to win his first FIS World Cup race in 2020.

At the Olympic Winter Games Beijing 2022, Cochran-Siegle earned a silver medal in the super-G, becoming the only U.S. alpine skiing medalist at those Games. He continues to be a notable force on the men’s speed World Cup circuit, with multiple podium finishes, and concluded the 2023-24 season with his best downhill world rank of eighth. Off the slopes, Cochran-Siegle enjoys being outdoors in his home state of Vermont, playing basketball and mountain biking. For more information about Ryan Cochran-Siegle, please visit @rc.s.

Saatva, the smarter luxury sleep company, today announced the appointment of its Chief Operating Officer, Arthur (“Art”) Melville, to the company’s Board of Directors, effective October 1, 2025.

Since joining Saatva in 2018, Melville has been instrumental in building the company’s operational backbone and guiding its most significant growth initiatives. Under his leadership as COO, Saatva has:

• Expanded its national Viewing Room footprint to 26+ locations, with plans to reach 60 by 2028, consistently driving higher conversion rates and average order value.
• Vertically integrated its U.S. manufacturing network to deliver made-to-order products with industry-leading gross margins and efficient white-glove delivery across the country.
• Launched Saatva’s historic partnership as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, solidifying the company’s leadership in sleep health and wellness.
• Helped scale Saatva’s revenue to nearly $600M in 2025, with a clear pathway to $950M–$1B by 2028, supported by a high-teens EBITDA margin and a loyal base of repeat customers.
• Played an instrumental role in building and shaping a best-in-class leadership team that has been critical to advancing Saatva’s vision and driving its growth.

“Art has operated at the highest level throughout his tenure at Saatva, and his deep operational expertise has been critical to our growth,” said Ron Rudzin, CEO & Founder of Saatva. “As we continue to execute on our strategy and prepare for the next stage of growth, Art’s appointment to the Board ensures that our leadership team and our investors benefit directly from his insight.”

Melville will continue in his role as Chief Operating Officer while taking on additional responsibilities as a member of the Board, helping guide strategy alongside Saatva’s leadership and investor partners.