The DTC mattress brand debuts its fifth retail experience for the luxury of restorative sleep in California

Saatva, the restorative luxury sleep company, has arrived in Palo Alto, CA. The brand’s latest Viewing Room on University Avenue spans 4,383 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fifth location in California and 33rd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Palo Alto’s culture of innovation, wellness, and intentional living makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to open our second San Francisco Bay Area Viewing Room and our fifth location in California, bringing Saatva’s restorative luxury sleep experience to a community that truly values quality, performance, and well-being.”  

A New Design Experience

Saatva Palo Alto showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in one of the most vibrant shopping areas.

“Featuring double-height entry and ceilings as well as an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

This location distinguishes itself from previous viewing room designs through its unique ceiling concept. While prior locations typically feature varying hard-lid ceiling heights with curved soffits, the Palo Alto space presented a new opportunity due to its tall volume and atrium window along the facade. To maximize natural light, Ware Malcomb developed a hybrid ceiling approach that preserves the open space. Here, the ceiling is open to the underside of the building and then drops down to curvilinear hard-lid soffits at the perimeter of the walls, as well as the “floating” circular ceilings in the center of the space. This allows natural light to flow into the space and emphasizes those curvilinear elements. 

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the Regis Metal Bed Frame and Bench, as well as the Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Palo Alto
379 University Avenue
Palo Alto, CA 94301
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
650-334-1156
info@saatva.com

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The new Saatva Regis Metal Bed Frame and Bench adds bespoke artistry with its striking combination of forged metal and plush velvet upholstery. 

Saatva unveils the launch of its Regis Metal Bed Frame and the Regis Metal Bench, a new high-end furniture collection featuring a hand-forged metal aesthetic paired with plush velvet upholstery. Available as both a standalone bed frame and a bedroom bench, this bed frame and bench prioritize minimalist design, premium fabric upholstery, and artisanal character.

Offering a fresh aesthetic for modern, design-conscious consumers, the Saatva Regis Metal Bed Frame and Bench deliver both style and function, elevating bedrooms with a sophisticated yet low-profile silhouette. Both products are available for purchase exclusively at Saatva with free white-glove delivery, assembly, and debris removal.

“The Saatva Regis Metal Bed Frame and Bench mark an exciting new chapter for our brand, representing our first meaningful foray into metal furniture design and opening an entirely new category within our assortment,” said Ron Rudzin, Founder and CEO of Saatva. “The Regis Collection as a whole delivers an architectural, collector-level aesthetic that elevates our furniture offerings and gives customers a sophisticated new way to anchor their bedroom suite.”

Saatva Regis Metal Bed Frame

The Saatva Regis Metal Bed Frame features a heavy-gauge, hand-finished metal and precision-wrapped velvet inserts, creating an architectural silhouette that feels both substantial and inviting. Crafted from kiln-dried hardwoods and hand-worked metal, each frame is built to deliver a bespoke, collector-level aesthetic. 

Additionally, the bed frame’s textured, hand-applied metal finish lends an organic, forged quality, while the velvet inserts are tailored for a seamless, nested fit within the metal border. To complement these distinctive distressed metal finishes, the Saatva Regis Metal Bed Frame is offered in Graphite Vintage Velvet with Forged Pewter finish and Terra Vintage Velvet with Forged Brass finish. No foundation or box spring is required, and the bed frame is compatible with Saatva Adjustable Bases.

Saatva Regis Metal Bench

The Saatva Regis Metal Bench features the same hand-finished metal craftsmanship and velvet upholstery of the Saatva Regis Bed Frame to the foot of the bed, completing a cohesive, designer-led bedroom suite. The bench functions as a natural complement to the Saatva Regis Bed Frame while remaining striking enough to stand alone as a bedroom accent piece.

The sturdy metal construction frame has six legs to provide a substantial, anchored presence, while multiple cross-braces beneath the fully upholstered seat deliver exceptional stability. The seat features a clean, buttonless, solid platform design that offers firm, comfortable support without sagging. Like the bed frame, the 58” Saatva Regis Metal Bench is available in Graphite Vintage Velvet with Forged Pewter finish and Terra Vintage Velvet with Forged Brass finish.

Structural Artistry with Enduring Craft

Both the Saatva Regis Metal Bed Frame and Metal Bench include upgraded construction details:

• The “hand-forged” metal detailing provides a bespoke, non-industrial feel that emphasizes the human touch in our manufacturing
• The visual contrast between the matte, textured metal, and the high-pile velvet creates a sophisticated aesthetic that feels curated and multi-dimensional
• Offering the bed and bench as a matched pair allows a unified, designer-led environment with ease

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white-glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care and ready for immediate use, providing a seamless experience from order to setup.
The Saatva Regis Metal Bed Frame and the Saatva Regis Metal Bench are now available at Saatva retail locations nationwide and on Saatva.com. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to the luxury of restorative sleep.

Partnership Focused on Recovery, Wellness, and Performance for Team USATF Athletes

USA Track & Field (USATF) today announced a new partnership with Saatva, naming the restorative luxury sleep brand the Official Mattress and Restorative Sleep Partner of USA Track & Field.

The partnership brings together two organizations committed to performance at the highest level, with a shared focus on recovery, wellness, and providing athletes with the tools and resources they need to perform at their best on and off the track.

As part of the agreement, Saatva will support Team USATF athletes through initiatives centered on sleep education, recovery, and overall wellness while also receiving brand integration across select USATF events and digital platforms.

“Recovery is an essential part of athletic performance, and quality sleep plays a critical role in helping athletes compete at the highest level,” said Max Siegel, CEO of USATF. “We are excited to welcome Saatva to the USATF family and partner with a brand that shares our commitment to excellence, recovery, and athlete well-being.”

Founded in 2010, Saatva has become one of the nation’s leading direct-to-consumer luxury mattress companies, known for handcrafted mattresses assembled in the USA with premium materials and delivered through its white-glove service model. The brand has also earned recognition from Runner’s World, which named Saatva the “Best Mattress for Alleviating Hip and Low Back Pain,” highlighting the company’s focus on recovery and restorative sleep for active individuals.

“Everyone focuses on the training, the miles, and the reps, but recovery is just as important,” said Bryce Deadmon, two-time U.S. Olympic gold medalist in the 4x400m relay. “Sleep is the reset button that allows me to show up stronger the next day. Partnering with Saatva is a natural fit because they understand that consistent performance starts with a great night’s rest.”

“At Saatva, we believe peak performance doesn’t begin at the starting line; it starts the night before,” said Ron Rudzin, Founder and CEO of Saatva. “Runners are deeply committed to optimizing every aspect of their routine, yet sleep remains one of the most underutilized recovery tools. Through our partnership with USA Track & Field, we are expanding the conversation around performance to include how athletes rest, restore, and sustain excellence at every level.”

The partnership begins immediately and will extend across domestic USATF events, athlete storytelling initiatives, and fan engagement opportunities throughout the season, with a shared focus on elevating the role of restorative sleep and recovery in athletic performance.

About USA Track & Field

Based in Indianapolis, USA Track & Field® (USATF) is the National Governing Body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world’s oldest organized sport, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners in the United States.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.
For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The DTC mattress brand debuts its first retail experience for the luxury of restorative sleep in Utah

Saatva, the restorative luxury sleep company, has arrived in Utah. The brand’s latest Viewing Room in Salt Lake City’s City Creek Center spans 3,337 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Utah and 32nd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Salt Lake City has such a strong sense of community, craftsmanship, and connection to wellness and the outdoors — values that closely align with our own. We’re excited to bring Saatva’s restorative luxury sleep experience to the City Creek neighborhood and become part of a city that truly values quality of life and intentional living,”  said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Salt Lake City showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Rug Collection and Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Salt Lake City 
50 South Main Street
Salt Lake City, UT 84101
Hours of operation: Monday-Thursday: 10 AM – 8 PM, Friday-Saturday: 10 AM – 9 PM, Sunday: Closed
(385) 469-0983
info@saatva.com

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

National sponsorship highlights the connection between restorative living, thoughtful design, and the future of architecture.

In recognition of Better Sleep Month, Saatva, the Restorative Luxury Sleep Company, announced its partnership with Society of American Registered Architects (SARA) as a National Grant Sponsor, supporting architecture students, emerging professionals, and mentorship initiatives across the organization’s nationwide network.

The partnership is part of Saatva’s Professional Dreamer Initiative, the company’s corporate social responsibility platform launched in 2025 and rooted in the belief that restorative sleep and supportive environments help people reach their full potential. Through collaborations with mission-driven organizations, the initiative works to expand access to opportunity and support the next generation of individuals in pursuing their ambitions.

Through this national sponsorship, Saatva will support student grants, mentorship programming, and engagement initiatives connected to major SARA events throughout the year, including the SARA California Design Awards, SARA New York Design Awards, and SARA National Design Awards.

“Better rest begins with better spaces,” said Ron Rudzin, Founder and CEO of Saatva. “Architects shape the environments where we live, recharge, and connect. SARA’s commitment to mentorship, community, and advancing the profession aligns naturally with our belief that thoughtful design can improve everyday life. We’re proud to support the next generation of architects as they pursue their ambitions and help shape the future of our physical environments.”

Founded in 1956, SARA is a national professional organization guided by the principle of “Architect Helping Architect,” bringing together licensed architects, emerging professionals, students, and industry partners through mentorship, fellowship, and advocacy. Known for its intimate, community-driven approach, SARA fosters meaningful collaboration and professional growth at every stage of an architect’s career.

As part of the sponsorship, Saatva will also partner with the Coalition of Community College Architecture Programs (CCCAP) to support student grant opportunities and expand access to educational and professional development resources within the architecture community.

“SARA is proud to partner with Saatva in supporting the next generation of architects,” said Fabiyan Pembelski, National Executive Director of SARA. “This sponsorship reflects our mission of Architect Helping Architect by investing in mentorship, education, and opportunities that empower students and emerging professionals across our network. Together, we’re helping foster a stronger and more connected future for the profession.”

The partnership highlights Saatva’s continued investment in organizations that champion creativity, education, wellness, and community impact. By aligning with SARA, Saatva extends its mission beyond products—supporting the people and ideas shaping more thoughtful, restorative spaces for future generations.

About SARA

The Society of American Registered Architects (SARA) is one of the fastest-growing architectural organizations in the country, dedicated to supporting architects, emerging professionals, and students through education, mentorship, advocacy, and meaningful professional connections. Guided by the mission of Architect Helping Architect, SARA provides accessible continuing education, licensing support, student opportunities, design awards, and council-based programming across the country. As a growing grassroots organization, SARA is committed to creating practical pathways for architects at every stage of their careers while strengthening the profession through collaboration, service, and community. 

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.
For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The new Saatva Bari Leather Bed and Saatva Bari Leather Storage Bed feature clean lines, generous proportions, and refined tailoring.

Saatva proudly announces the launch of two new additions to its growing leather collection: the Saatva Bari Leather Bed and Saatva Bari Leather Storage Bed. Handcrafted and constructed from sustainably sourced, kiln-dried hardwood, these new bed frames prioritize minimalist design, material richness, and practical versatility.

Offering a fresh aesthetic for modern, design-conscious consumers, the Saatva Bari Leather Beds deliver both style and function, elevating bedrooms with a sophisticated yet low-profile silhouette. Both models are available for purchase exclusively at Saatva with free white-glove delivery, assembly, and debris removal.

“The Saatva Bari Leather Beds reinforce our ongoing commitment to craftsmanship and timeless design, featuring the same high-quality materials and attention to detail as the rest of our collections,” said Ron Rudzin, Founder and CEO of Saatva. “At the same time, both frames expand our leather and upholstered offerings for consumers, providing two additional silhouettes that are durable, comfortable, and contemporary.”

Saatva Bari Leather Bed

The Saatva Bari Leather Bed features a tailored architectural headboard with a slightly reclined silhouette. A streamlined frame with an integrated, flush-fit base, this bed frame creates a grounded aesthetic in any modern bedroom.

Additionally, the bed frame’s combination of premium full-grain leather finishes and vertical precision stitching offers a refined, luxurious, and elevated look and feel. Each frame is meticulously wrapped in soft, high-grade leather, and all of the leathers are sewn and applied to the frames one at a time, by hand. The Saatva Bari Leather Bed is offered in Espresso Antica Leather, Slate Verona Leather, Black Verona Leather, and Terra Suede Leather. No foundation is required, and the bed frame is compatible with adjustable bases.

Saatva Bari Leather Storage Bed

The Saatva Bari Leather Storage Bed features the same design and engineering as the standard option, with the addition of hidden storage. Balancing both luxury and livability, the Saatva Bari Leather Storage Bed features ample storage under its platform, perfect for storing extra bedding or pillows.

The Saatva Bari Leather Storage Bed utilizes a premium hydraulic-assist mechanism with safety locks that make for easy lifting and closing of the storage bed cavity. Additionally, each storage cavity has a vertical divider and base platforms for added cleanliness and organization. No foundation is required, and the bed frame is compatible with all mattresses. Like the Saatva Bari Leather Bed, the storage bed is available in four leather finishes, each rich and neutral in tone. 

Elevated Craftsmanship with Thoughtful Engineering

Both versions of the Saatva Bari Leather Bed include upgraded construction details:

• Proprietary four-panel fully tailored solid platform support that fits seamlessly into the mattress cavity to provide unmatched support for all mattresses
• Multiple support feet and fortified attachment of the side rails to the headboard and footboard for enhanced longevity
• Fully upholstered back panels for flexible room placement

Each bed is thoughtfully crafted to offer a durable, stylish foundation that complements most of Saatva’s luxury mattresses—making it an especially popular choice when bundled with a new mattress purchase.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white-glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care and ready for immediate use, providing a seamless experience from order to setup.

The Saatva Bari Leather Bed and Saatva Bari Leather Storage Bed are now available at Saatva retail locations nationwide and on Saatva.com. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to the luxury of restorative sleep.

 EY US celebrates ambitious entrepreneurs shaping the future of business

Ron Rudzin, Founder & CEO of Saatva, has been named a finalist for the Entrepreneur Of The Year 2026 New York Award by Ernst & Young LLP (EY US). Now in its 41st year, the Entrepreneur Of The Year program celebrates the bold leaders who disrupt markets through the world’s most ground-breaking companies, revolutionizing industries and uplifting communities. The program honors entrepreneurs whose innovations drive economic growth and help shape the future of business. 

An independent panel of judges selected Ron Rudzin among 33 finalists based on their entrepreneurial spirit, purpose, company growth, and lasting impact in building long-term value.

“Being named an Entrepreneur Of The Year finalist is a meaningful recognition, not just for me, but for the entire Saatva team that has helped build this company with intention from day one,” said Rudzin. “We started Saatva with a simple idea: to offer a better way to buy a mattress, one rooted in quality craftsmanship, transparency, and customer-first service. Over the years, that vision has grown into a broader commitment to helping people live healthier lives through restorative luxury sleep. I’m incredibly grateful to our employees, partners, and loyal customers who continue to believe in what we’re building and push us to keep raising the standard.”

Founded in 2010, Saatva provides luxury mattresses, bedding, and bedroom furnishings through a direct-to-consumer model. The company serves consumers seeking restorative sleep solutions and has grown to more than 400 employees, 31 Viewing Rooms nationwide, and revenues approaching $600 million. Under Ron Rudzin’s leadership, Saatva has become the premier online retailer of luxury mattresses, pioneering a category-defining approach to quality, service, and transparency while maintaining consistent double-digit growth.

Entrepreneur Of The Year honors business leaders for their ingenuity, courage, and entrepreneurial spirit. The program celebrates original founders who bootstrapped their business from inception or who raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

This year’s New York finalists represent New York and Connecticut across all industries, including technology, consumer products, manufacturing, finance life, sciences, and more. 

Regional award winners will be announced on June 16 during a special celebration in Manhattan and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world. The winners will then be considered by the national judges for the Entrepreneur Of The Year National Awards, which will be presented in November at the annual Strategic Growth Forum^®,  where high-growth CEOs, Fortune 1000 executives, and investors converge to shape the future of business.

Sponsors

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards include presenting sponsors PNC Bank, Cresa, LLC, Marsh USA, SAP, and the Ewing Marion Kauffman Foundation. In New York, sponsors also include regional Platinum sponsor Donnelley Financial Solutions (DFIN), regional Gold sponsors ADP and DLA Piper, and regional Silver sponsor Stagedge.

About Entrepreneur Of The Year^®

Founded in 1986, Entrepreneur Of The Year^® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 80 countries and territories globally.

The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum^® in November, where national finalists and award winners are announced. The national overall winner represents the US at the World Entrepreneur Of The Year^® competition. Visit ey.com/us/eoy.

About EY

EY is building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.

Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow. 

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence. 

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the essence of restorative luxury sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The DTC mattress brand debuts its first retail experience for restorative sleep in the Buckeye State

Saatva, the restorative luxury sleep company, has arrived in Lyndhurst, Ohio. The brand’s latest Viewing Room in the eastern suburb of Cleveland spans 3,848 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Ohio and 31st in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Cleveland is a city that takes pride in its neighborhoods, its craft, and its people — and Lyndhurst embodies that spirit perfectly. We’re thrilled to bring restorative luxury sleep to a community that shares our dedication to quality and our belief that great sleep is the foundation of a well-lived life,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Lyndhurst showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Lyndhurst’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Nightstand Collection and Rug Collection, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing the superpower of restorative sleep home to Lyndhurst. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the restorative luxury sleep company.

Viewing Room Information

Saatva Lyndhurst
24515 Cedar Rd #E33
Lyndhurst, OH 44124
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
216-208-6628
info@saatva.com

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.
For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the essence of restorative luxury sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva announced the appointment of Tad Ehrbar as Vice President of Sports Marketing, reinforcing the company’s commitment to expanding its sports partnerships, deepening its presence in the performance and wellness space, and supporting continued growth.

Ehrbar is an award-winning marketing and partnerships executive with more than two decades of experience leading integrated marketing initiatives and brand partnerships that drive measurable business impact for global brands. His career spans leadership roles with Fortune 100 companies, including Citi and Sony, a premier sports property in the National Football League, and the wellness technology brand Therabody. Throughout his career, Ehrbar has developed and activated partnerships with some of the world’s most prominent sports properties, including the PGA Tour, Citi Field, Red Bull Racing, Notre Dame, Real Madrid, Manchester City, and more than 20 teams across the NFL, MLB, NBA, and NHL. He has also collaborated with leading global athletes such as Cristiano Ronaldo, Dak Prescott, James Harden, and Justin Thomas.

Since April 2024, Ehrbar has worked closely with Saatva’s leadership team to help shape the company’s sports marketing strategy. He has played a pivotal role in developing athlete partnerships, activating campaigns with top-tier sports properties, and expanding Saatva’s presence in performance and wellness marketing.

“Tad has been an invaluable partner in shaping Saatva’s sports marketing vision, and his contributions over the past two years speak for themselves,” said Ron Rudzin, CEO and Founder of Saatva. “We’re thrilled to make it official.”

“Saatva is synonymous with restorative rest and wellness, making authentic partnerships with athletes who represent the very best in their sport a natural alignment for the brand,” said Ehrbar. “I’m excited to officially join the company and continue building a sports marketing platform that inspires everyday Americans to prioritize sleep as a foundation for wellness and peak performance.”

In his new role, Ehrbar will oversee Saatva’s growing sports marketing and partnerships portfolio, reporting to Joe McCambley, Chief Marketing Officer of Saatva, and continuing to expand the brand’s presence across elite athletics and performance wellness.

The new Saatva Vara Rug and Saatva Casanne Rug offer consumers timeless, high-quality rug styles in traditional sizes and elevated colorways.

Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of two new additions to its growing rug collection: the Saatva Vara Rug and Saatva Casanne Rug. Handcrafted and made from eco-conscious materials by artisans in Jaipur, India, these new rug collections add comfort, warmth, and texture to transform any bedroom into a restorative sanctuary.

The Saatva Vara Rug and Saatva Casanne Rug were both designed specifically to complement Saatva’s growing Furniture Collection, while continuing to uphold the service, quality, and design values that define the Saatva experience. Both rugs are available for purchase online and in a growing number of Viewing Rooms across the country, with complimentary white-glove delivery.

“We’re proud to expand our rug offerings for the first time since we launched our original Rug Collection back in 2023,” said Ron Rudzin, Founder and CEO of Saatva. “The Saatva Vara Rug and Saatva Casanne Rug offer customers a firsthand experience of our company’s commitment to ethical craftsmanship and timeless design.”

Saatva Vara Rug

The Saatva Vara Rug features a lustrous design of flowing waves in a 2/3″ pile height. The combination of its high-low texture and traditional braided-weave technique creates natural movement with a unique depth and a soft, tactile feel. The Saatva Vara Rug is made of a 100% premium undyed wool with a cotton backing, both natural and eco-conscious fibers. Available in a single natural colorway of soft cream tones, it defines timeless elegance while adding an earthy, elemental ease to any modern space.

Saatva Casanne Rug

The Saatva Casanne Rug features an intricate grid of dimensional tufting that creates a dynamic high-low pile, adding architectural depth and a rich, tactile energy to any room. Seamlessly blending sophisticated craft with everyday versatility, this rug exudes a quiet strength that grounds any contemporary space. Available in two colorways – Ivory and Espresso – the Saatva Casanne Rug possesses an understated elegance rooted in its organic simplicity. Just like the Saatva Vara Rug, the Saatva Casanne Rug is handwoven from 100% all-natural, undyed wool with a cotton backing.

Elevated Craftsmanship with Thoughtful Engineering

The Saatva Vara Rug and Saatva Casanne Rug support Saatva’s commitment to improving the livelihood of the artisans who helped create them. Each rug is meticulously crafted and ethically handwoven in Jaipur, India, using traditional techniques.

Additionally, both rug collections are GoodWeave and SMETA Certified:

• The GoodWeave Certified label ensures that each rug is ethically crafted with no child labor, forced labor, or bonded labor used. Purchasing the product also supports programs that educate children and improve working conditions for adults in producer communities.

• The world’s leading social audit, SMETA (Sedex Members Ethical Trade Audit), assesses factory standards of labor, health and safety, environment, and business ethics. Sedex believes these are key areas for assessing an organization’s responsible business practices and meeting social compliance.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 45-day trial, 1-year warranty against workmanship defects, and complimentary white-glove, in-room delivery and assembly service. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.

Saatva’s new Rug Collection is now available at Saatva retail locations nationwide and on Saatva.com. Explore this latest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

The DTC mattress brand debuts its first retail experience for restorative sleep in the Peach State

Saatva, the Smarter Luxury Sleep Company, has arrived in Atlanta. The brand’s latest Viewing Room in Westside spans 4,490 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Georgia and 30th in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Georgia Viewing Room in Atlanta—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva. 

A New Design Experience

Saatva Atlanta showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Atlanta’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Nightstand Collection and Provence Beds, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing the superpower of restorative sleep home to Atlanta. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Atlanta – Westside
1183 Howell Mill Road
Atlanta, GA 30318
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(470) 824-3731
info@saatva.com

We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America as part of The Right Stuff’s Sleep Week kick-off segment.

Lori Bergamotto crowned the Saatva Classic a “Right Stuff Hall of Fame item,” calling out its luxury hybrid construction — combining a recycled steel innerspring with memory foam and plush pillow top for a feel that’s not too soft, not too hard. Lori also highlighted Saatva’s best-in-class customer service, including old mattress removal, free in-home white-glove delivery, and a lifetime warranty.

📺 Watch the full segment here

🛍️ Exclusive Sleep Week Offer for GMA Viewers: Save $550 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on March 13, 2026.

• 👉 Shop the Saatva Classic
• 👉 Shop Saatva.com

Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this spring!

Smarter Luxury Sleep essentials help American athletes rest and recover ahead of their performances on the world’s biggest stage.

As the Olympic and Paralympic Winter Games Milano Cortina 2026 officially begin, Saatva, the Smarter Luxury Sleep Company, is proud to support U.S. Figure Skating and its athletes by providing the Saatva Winter Bundle—a curated collection of premium sleep products designed to enhance comfort and recovery.

Saatva has provided custom, European-sized Saatva Winter Bundles to all U.S. Figure Skating athletes competing at Milano Cortina 2026, delivering an elevated and tailored sleep experience that reinforces the brand’s belief in restorative sleep as a cornerstone of elite athleticism. The initiative follows Saatva’s designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

Among the athletes supported through the initiative is U.S. Olympic gold medalist and two-time World champion Ilia Malinin, who won his first gold medal in Milano Cortina 2026. Malinin joins a growing group of Saatva athlete ambassadors who partner with the brand around sleep, recovery, and performance education. As part of Team Saatva, Malinin received the Winter Bundle as part of his recovery and rest setup during the Olympic Winter Games, reinforcing the role of consistent, high-quality sleep in elite training and competition environments.

“Training and competing at this level takes a lot out of you physically,” said Ilia Malinin. “Having a consistent Saatva sleep setup that supports recovery and helps me reset between skates was an important part of my routine during the Olympic Winter Games.”

The Winter Bundle was also provided to other U.S. Figure Skating competitors, including the latest U.S. Olympic gold medalist pair skaters Ellie Kam and Danny O’Shea, who incorporated the sleep setup into their recovery routines during preparation and competition at Milano Cortina 2026.

“Between training and competition in Milan, having a quality sleep experience has been a helpful part of my recovery environment, especially after overcoming countless injuries,” said Danny O’Shea. “Pair skating is both physically and mentally demanding, so quality rest really matters day to day.”

“During the Olympic Winter Games, the Saatva bed setup has helped create a more supportive and consistent sleep space away from home,” said Ellie Kam. “Being away so often, having that familiar comfort helps me feel more at home.”

The Saatva Winter Bundle builds upon the brand’s Bestsellers Bedding Bundle, combining luxury materials with innovative design to meet the unique needs of athletes training and competing at the highest level. Each bundle includes Saatva Organic Sateen Sheet Set, Saatva Latex Pillow, Saatva Signature Mattress Pad, and Saatva Graphite Memory Foam Mattress Topper, delivering pressure relief, cooling comfort, and breathable support.

“Sleep isn’t just recovery — it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “As athletes step onto the ice in Milan, we’re honored to support U.S. Figure Skating by providing bespoke, thoughtfully designed sleep essentials that help them rest and recharge as they get ready to perform at their best.”

“The Olympic Winter Games are an intense and emotional experience, and athletes need every possible advantage to recover and recharge,” said Annie White, Chief Commercial Officer of U.S. Figure Skating. “Saatva’s Winter Bundle is an incredibly meaningful way to support our team with comfort, care, and consistency away from home.”

The same products trusted by U.S. Figure Skating and its athletes are now available to consumers seeking their own restorative sleep experience. The Saatva Winter Bundle Gift Guide showcases these essential products, blending performance, wellness, and luxury to deliver better rest at home.

Looking ahead, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding, and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For more information, please visit usfigureskating.org.

Photo Credit: Melanie Heaney / U.S Figure Skating

Editor’s Note: Ilia Malinin is no longer affiliated with Saatva. This press release was issued on February 18, 2026, and is archived for historical purposes.

The six new Nightstands offer broader appeal and greater versatility while maintaining Saatva’s beloved high-end aesthetic and quality.

Saatva, the Smarter Luxury Sleep Company, proudly announces the expansion of its original nightstand collection with the addition of six new silhouettes. Handmade and hand-finished using superior materials, these new nightstands offer a wider range of sizes without straying from Saatva’s promise of premium craftsmanship, exceptional service, and compelling value.

“We’re proud to expand our nightstand collection alongside our growing upholstered bed and furniture offerings,” said Ron Rudzin, Founder and CEO of Saatva. “Like our first collection of nightstands, each new addition is beautifully designed with its own distinct character and form. Meticulously crafted with care, we believe these Saatva nightstands will be cared for and enjoyed for years to come.”

Exceptional Craftsmanship Meets Modern Elegance

Each nightstand in the collection features hallmarks of Saatva’s construction standards, including quality drawer glides, refined proportions, and elevated detailing. Additional highlights include:

• Premium Veneers: Hand-selected oak and ash veneers undergo an intensive, multi-step finishing process, resulting in rich textures, flawless surfaces, consistent color tones, and vibrant grain patterns that are resistant to warping and cracking.
• Durable Construction: Engineered woods and kiln-dried hardwoods (acacia, poplar, and rubberwood) ensure longevity and superior strength.
• Refined Mechanisms: Features like English dovetail joinery and soft-close drawer provide enhanced durability and smoother operation.
• Exclusive Finishes: Signature wood finishes in Brown Oak, Black Oak, Grey Oak, and Natural Oak allow for effortless coordination with Saatva’s existing furniture line.

Six Unique Designs to Suit Every Style

This next-generation assortment showcases distinctive designs and a wider range of sizes – from compact 16.5” widths ideal for tight spaces to generous 28” profiles – to enhance and elevate the bedroom experience.

1. Lyse Nightstand: Designed for smaller spaces, the sleek 16.5” 1-drawer Lyse Nightstand features a minimalist silhouette elevated by elegant proportions, understated grace, and thoughtful detailing. With a single drawer floating above an open shelf and rounded ball feet, the Lyse nightstand balances function and form with nods to vintage European cabinetry and craftsmanship.
2. Iris Nightstand: The 22” 1-drawer Iris Nightstand features a refined, softly rounded profile drawing inspiration from Art Deco design and thoughtfully updated for the modern bedroom. Its tapered silhouette adds sculptural drama, while a hidden drawer preserves clean lines for a striking architectural presence.
3. Calan Nightstand: The 28” 1-drawer Calan Nightstand pairs minimalist design with subtly rounded, sculptural edges, evoking architectural interest while balancing form and function. Open shelving and a concealed drawer offer clean lines while delivering practical storage without sacrificing symmetry.
4. Madeleine Nightstand: The 26” 3-drawer Madeleine Nightstand merges form and function, reimagining classic European proportions with tailored restraint, softened angles, and ample storage. Three smooth-gliding drawers offer a stylish storage solution, while elongated metal pulls in a brushed warm gold finish and raised edge trim along the top surface provide timeless character and highlight subtle texture.
5. Skye Nightstand: The 22” 2-drawer Skye Nightstand is a clean, modern piece that balances midcentury and current styles with sleek geometric design, softened corners, and clean lines. Two stacked drawers with integrated pulls and elevated legs preserve the purity of its shape while lending airiness to its grounded form.
6. Acadia Nightstand: The 22.5” Acadia Nightstand is a simple yet graceful shape that evokes organic elegance and durability: a circular tabletop floats above intersecting base supports in a sculptural crisscross form. A minimalist silhouette that maximizes versatility, the Acadia nightstand features a two-tiered design that offers both display and storage space, merging artistry and utility.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 45-day trial, 1-year warranty against workmanship defects, and complimentary white-glove, in-room delivery and assembly service. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.
Saatva’s new Nightstand Collection is now available at Saatva retail locations nationwide and on Saatva.com. Explore this latest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

Saatva’s new podcast features U.S. Olympic and Paralympic athletes in candid conversations about sleep, recovery, and performance, hosted by renowned journalist Dave Briggs.

Saatva, the Smarter Luxury Sleep Company, proudly announces its new podcast, Superpower, about how sleep, recovery, and mental resilience drive peak performance. Hosted by national news and sports anchor Dave Briggs, each episode will feature an in-depth conversation with a U.S. Olympic or Paralympic athlete, diving into their career, struggles, triumphs, and sleep habits.

“We’re extremely proud to be amplifying these incredible athletes’ stories through the Superpower podcast,” said Joe McCambley, Chief Marketing Officer of Saatva. “We know that sleep is critical for peak performance. Through these conversations with world-class athletes, we hope to open up the conversation around the importance of sleep so everyone can rest and recover better.”

The first four episodes of Saatva’s podcast will feature Dave Briggs in conversation with U.S. Olympic and Paralympic legends and athletes:

• Tara Lipinski – U.S. Olympic gold medalist figure skater Tara Lipinski shares how prioritizing sleep and routine shaped her performance as an elite athlete in her teens, as well as how it continues to ground her as a mother and broadcaster. She opens up about her biggest sleep struggle, fertility journey, and navigating life’s toughest challenges through the lens of recovery and self-awareness.

• Jessie Diggins – U.S. Olympic gold medalist cross-country skier Jessie Diggins shares why recovery, sleep, and mental health are just as critical as physical grit in elite performance. From building a “bat cave” sleep routine to reframing the “pain cave” as a pathway to joy, Diggins shares her thoughts on resilience, balance, and success.

• Brenna Huckaby – Three-time U.S. Paralympic gold medalist Para snowboarder Brenna Huckaby shares her inspiration and how challenges ultimately became a springboard for her career. With honesty, humor, and levity, Huckaby shares how motherhood, mental health, and disciplined recovery help her show up fully—on the mountain and in life.

• Jessica Long – Eighteen-time U.S. Paralympic gold medalist Para swimmer Jessica Long shares how sleep, resilience, and sometimes anger have fueled her record-breaking career and personal growth. From deep recovery naps and mental health advocacy to embracing difference as strength, Long offers a powerful look at what it takes to keep showing up—inside and outside the pool.

“I loved speaking with these incredible athletes through the Superpower podcast,” said Dave Briggs. “I learned so much from each of them—about resilience, performance, and of course, sleep. With Team USA preparing for the Olympic and Paralympic Winter Games Milano Cortina 2026, we’re proud to kick off this new series, giving stellar athletes a platform to share what they’ve learned about sleep and their storied careers. What truly stood out was the common thread of grit and determination—and the fact that these incredible athletes are, without question, even better people.”

New episodes of the Superpower podcast will be released monthly and will be available on Spotify and Apple Podcasts, with full video episodes streaming on YouTube.

Editor’s Note: Jessie Diggins and Brenna Huckaby are no longer affiliated with Saatva. This press release was issued on January 29, 2026, and is archived for historical purposes.