Announcements Archive - Saatva Press Room

Saatva announced the appointment of Tad Ehrbar as Vice President of Sports Marketing, reinforcing the company’s commitment to expanding its sports partnerships, deepening its presence in the performance and wellness space, and supporting continued growth.

Ehrbar is an award-winning marketing and partnerships executive with more than two decades of experience leading integrated marketing initiatives and brand partnerships that drive measurable business impact for global brands. His career spans leadership roles with Fortune 100 companies, including Citi and Sony, a premier sports property in the National Football League, and the wellness technology brand Therabody. Throughout his career, Ehrbar has developed and activated partnerships with some of the world’s most prominent sports properties, including the PGA Tour, Citi Field, Red Bull Racing, Notre Dame, Real Madrid, Manchester City, and more than 20 teams across the NFL, MLB, NBA, and NHL. He has also collaborated with leading global athletes such as Cristiano Ronaldo, Dak Prescott, James Harden, and Justin Thomas.

Since April 2024, Ehrbar has worked closely with Saatva’s leadership team to help shape the company’s sports marketing strategy. He has played a pivotal role in developing athlete partnerships, activating campaigns with top-tier sports properties, and expanding Saatva’s presence in performance and wellness marketing.

“Tad has been an invaluable partner in shaping Saatva’s sports marketing vision, and his contributions over the past two years speak for themselves,” said Ron Rudzin, CEO and Founder of Saatva. “We’re thrilled to make it official.”

“Saatva is synonymous with restorative rest and wellness, making authentic partnerships with athletes who represent the very best in their sport a natural alignment for the brand,” said Ehrbar. “I’m excited to officially join the company and continue building a sports marketing platform that inspires everyday Americans to prioritize sleep as a foundation for wellness and peak performance.”

In his new role, Ehrbar will oversee Saatva’s growing sports marketing and partnerships portfolio, reporting to Joe McCambley, Chief Marketing Officer of Saatva, and continuing to expand the brand’s presence across elite athletics and performance wellness.

The new Saatva Vara Rug and Saatva Casanne Rug offer consumers timeless, high-quality rug styles in traditional sizes and elevated colorways.

Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of two new additions to its growing rug collection: the Saatva Vara Rug and Saatva Casanne Rug. Handcrafted and made from eco-conscious materials by artisans in Jaipur, India, these new rug collections add comfort, warmth, and texture to transform any bedroom into a restorative sanctuary.

The Saatva Vara Rug and Saatva Casanne Rug were both designed specifically to complement Saatva’s growing Furniture Collection, while continuing to uphold the service, quality, and design values that define the Saatva experience. Both rugs are available for purchase online and in a growing number of Viewing Rooms across the country, with complimentary white-glove delivery.

“We’re proud to expand our rug offerings for the first time since we launched our original Rug Collection back in 2023,” said Ron Rudzin, Founder and CEO of Saatva. “The Saatva Vara Rug and Saatva Casanne Rug offer customers a firsthand experience of our company’s commitment to ethical craftsmanship and timeless design.”

Saatva Vara Rug

The Saatva Vara Rug features a lustrous design of flowing waves in a 2/3″ pile height. The combination of its high-low texture and traditional braided-weave technique creates natural movement with a unique depth and a soft, tactile feel. The Saatva Vara Rug is made of a 100% premium undyed wool with a cotton backing, both natural and eco-conscious fibers. Available in a single natural colorway of soft cream tones, it defines timeless elegance while adding an earthy, elemental ease to any modern space.

Saatva Casanne Rug

The Saatva Casanne Rug features an intricate grid of dimensional tufting that creates a dynamic high-low pile, adding architectural depth and a rich, tactile energy to any room. Seamlessly blending sophisticated craft with everyday versatility, this rug exudes a quiet strength that grounds any contemporary space. Available in two colorways – Ivory and Espresso – the Saatva Casanne Rug possesses an understated elegance rooted in its organic simplicity. Just like the Saatva Vara Rug, the Saatva Casanne Rug is handwoven from 100% all-natural, undyed wool with a cotton backing.

Elevated Craftsmanship with Thoughtful Engineering

The Saatva Vara Rug and Saatva Casanne Rug support Saatva’s commitment to improving the livelihood of the artisans who helped create them. Each rug is meticulously crafted and ethically handwoven in Jaipur, India, using traditional techniques.

Additionally, both rug collections are GoodWeave and SMETA Certified:

The GoodWeave Certified label ensures that each rug is ethically crafted with no child labor, forced labor, or bonded labor used. Purchasing the product also supports programs that educate children and improve working conditions for adults in producer communities.

The world’s leading social audit, SMETA (Sedex Members Ethical Trade Audit), assesses factory standards of labor, health and safety, environment, and business ethics. Sedex believes these are key areas for assessing an organization’s responsible business practices and meeting social compliance.

Built & Delivered with Care

Saatva’s new Rug Collection is now available at Saatva retail locations nationwide and on Saatva.com. Explore this latest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

The DTC mattress brand debuts its first retail experience for restorative sleep in the Peach State

Saatva, the Smarter Luxury Sleep Company, has arrived in Atlanta. The brand’s latest Viewing Room in Westside spans 4,490 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Georgia and 30th in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Georgia Viewing Room in Atlanta—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.

A New Design Experience

Saatva Atlanta showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Atlanta’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Nightstand Collection and Provence Beds, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing the superpower of restorative sleep home to Atlanta. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information

Saatva Atlanta – Westside
1183 Howell Mill Road
Atlanta, GA 30318
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
(470) 824-3731
info@saatva.com

We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America as part of The Right Stuff’s Sleep Week kick-off segment.

Lori Bergamotto crowned the Saatva Classic a “Right Stuff Hall of Fame item,” calling out its luxury hybrid construction — combining a recycled steel innerspring with memory foam and plush pillow top for a feel that’s not too soft, not too hard. Lori also highlighted Saatva’s best-in-class customer service, including old mattress removal, free in-home white-glove delivery, and a lifetime warranty.

📺 Watch the full segment here

🛍️ Exclusive Sleep Week Offer for GMA Viewers: Save $550 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on March 13, 2026.

👉 Shop the Saatva Classic
👉 Shop Saatva.com

Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this spring!

Smarter Luxury Sleep essentials help American athletes rest and recover ahead of their performances on the world’s biggest stage.

As the Olympic and Paralympic Winter Games Milano Cortina 2026 officially begin, Saatva, the Smarter Luxury Sleep Company, is proud to support U.S. Figure Skating and its athletes by providing the Saatva Winter Bundle—a curated collection of premium sleep products designed to enhance comfort and recovery.

Saatva has provided custom, European-sized Saatva Winter Bundles to all U.S. Figure Skating athletes competing at Milano Cortina 2026, delivering an elevated and tailored sleep experience that reinforces the brand’s belief in restorative sleep as a cornerstone of elite athleticism. The initiative follows Saatva’s designation as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games.

Among the athletes supported through the initiative is U.S. Olympic gold medalist and two-time World champion Ilia Malinin, who won his first gold medal in Milano Cortina 2026. Malinin joins a growing group of Saatva athlete ambassadors who partner with the brand around sleep, recovery, and performance education. As part of Team Saatva, Malinin received the Winter Bundle as part of his recovery and rest setup during the Olympic Winter Games, reinforcing the role of consistent, high-quality sleep in elite training and competition environments.

“Training and competing at this level takes a lot out of you physically,” said Ilia Malinin. “Having a consistent Saatva sleep setup that supports recovery and helps me reset between skates was an important part of my routine during the Olympic Winter Games.”

The Winter Bundle was also provided to other U.S. Figure Skating competitors, including the latest U.S. Olympic gold medalist pair skaters Ellie Kam and Danny O’Shea, who incorporated the sleep setup into their recovery routines during preparation and competition at Milano Cortina 2026.

“Between training and competition in Milan, having a quality sleep experience has been a helpful part of my recovery environment, especially after overcoming countless injuries,” said Danny O’Shea. “Pair skating is both physically and mentally demanding, so quality rest really matters day to day.”

“During the Olympic Winter Games, the Saatva bed setup has helped create a more supportive and consistent sleep space away from home,” said Ellie Kam. “Being away so often, having that familiar comfort helps me feel more at home.”

The Saatva Winter Bundle builds upon the brand’s Bestsellers Bedding Bundle, combining luxury materials with innovative design to meet the unique needs of athletes training and competing at the highest level. Each bundle includes Saatva Organic Sateen Sheet Set, Saatva Latex Pillow, Saatva Signature Mattress Pad, and Saatva Graphite Memory Foam Mattress Topper, delivering pressure relief, cooling comfort, and breathable support.

“Sleep isn’t just recovery — it’s preparation,” said Ron Rudzin, Founder and CEO of Saatva. “As athletes step onto the ice in Milan, we’re honored to support U.S. Figure Skating by providing bespoke, thoughtfully designed sleep essentials that help them rest and recharge as they get ready to perform at their best.”

“The Olympic Winter Games are an intense and emotional experience, and athletes need every possible advantage to recover and recharge,” said Annie White, Chief Commercial Officer of U.S. Figure Skating. “Saatva’s Winter Bundle is an incredibly meaningful way to support our team with comfort, care, and consistency away from home.”

The same products trusted by U.S. Figure Skating and its athletes are now available to consumers seeking their own restorative sleep experience. The Saatva Winter Bundle Gift Guide showcases these essential products, blending performance, wellness, and luxury to deliver better rest at home.

Looking ahead, Saatva will supply Olympic and Paralympic athletes with some of the most luxurious mattresses and bedding, and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For more information, please visit usfigureskating.org.

Photo Credit: Melanie Heaney / U.S Figure Skating

The six new Nightstands offer broader appeal and greater versatility while maintaining Saatva’s beloved high-end aesthetic and quality.

Saatva, the Smarter Luxury Sleep Company, proudly announces the expansion of its original nightstand collection with the addition of six new silhouettes. Handmade and hand-finished using superior materials, these new nightstands offer a wider range of sizes without straying from Saatva’s promise of premium craftsmanship, exceptional service, and compelling value.

“We’re proud to expand our nightstand collection alongside our growing upholstered bed and furniture offerings,” said Ron Rudzin, Founder and CEO of Saatva. “Like our first collection of nightstands, each new addition is beautifully designed with its own distinct character and form. Meticulously crafted with care, we believe these Saatva nightstands will be cared for and enjoyed for years to come.”

Exceptional Craftsmanship Meets Modern Elegance

Each nightstand in the collection features hallmarks of Saatva’s construction standards, including quality drawer glides, refined proportions, and elevated detailing. Additional highlights include:

Premium Veneers: Hand-selected oak and ash veneers undergo an intensive, multi-step finishing process, resulting in rich textures, flawless surfaces, consistent color tones, and vibrant grain patterns that are resistant to warping and cracking.
Durable Construction: Engineered woods and kiln-dried hardwoods (acacia, poplar, and rubberwood) ensure longevity and superior strength.
Refined Mechanisms: Features like English dovetail joinery and soft-close drawer provide enhanced durability and smoother operation.
Exclusive Finishes: Signature wood finishes in Brown Oak, Black Oak, Grey Oak, and Natural Oak allow for effortless coordination with Saatva’s existing furniture line.

Six Unique Designs to Suit Every Style

This next-generation assortment showcases distinctive designs and a wider range of sizes – from compact 16.5” widths ideal for tight spaces to generous 28” profiles – to enhance and elevate the bedroom experience.

Lyse Nightstand: Designed for smaller spaces, the sleek 16.5” 1-drawer Lyse Nightstand features a minimalist silhouette elevated by elegant proportions, understated grace, and thoughtful detailing. With a single drawer floating above an open shelf and rounded ball feet, the Lyse nightstand balances function and form with nods to vintage European cabinetry and craftsmanship.
Iris Nightstand: The 22” 1-drawer Iris Nightstand features a refined, softly rounded profile drawing inspiration from Art Deco design and thoughtfully updated for the modern bedroom. Its tapered silhouette adds sculptural drama, while a hidden drawer preserves clean lines for a striking architectural presence.
Calan Nightstand: The 28” 1-drawer Calan Nightstand pairs minimalist design with subtly rounded, sculptural edges, evoking architectural interest while balancing form and function. Open shelving and a concealed drawer offer clean lines while delivering practical storage without sacrificing symmetry.
Madeleine Nightstand: The 26” 3-drawer Madeleine Nightstand merges form and function, reimagining classic European proportions with tailored restraint, softened angles, and ample storage. Three smooth-gliding drawers offer a stylish storage solution, while elongated metal pulls in a brushed warm gold finish and raised edge trim along the top surface provide timeless character and highlight subtle texture.
Skye Nightstand: The 22” 2-drawer Skye Nightstand is a clean, modern piece that balances midcentury and current styles with sleek geometric design, softened corners, and clean lines. Two stacked drawers with integrated pulls and elevated legs preserve the purity of its shape while lending airiness to its grounded form.
Acadia Nightstand: The 22.5” Acadia Nightstand is a simple yet graceful shape that evokes organic elegance and durability: a circular tabletop floats above intersecting base supports in a sculptural crisscross form. A minimalist silhouette that maximizes versatility, the Acadia nightstand features a two-tiered design that offers both display and storage space, merging artistry and utility.

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 45-day trial, 1-year warranty against workmanship defects, and complimentary white-glove, in-room delivery and assembly service. The brand’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless experience from order to setup.
Saatva’s new Nightstand Collection is now available at Saatva retail locations nationwide and on Saatva.com. Explore this latest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

Saatva’s new podcast features U.S. Olympic and Paralympic athletes in candid conversations about sleep, recovery, and performance, hosted by renowned journalist Dave Briggs.

Saatva, the Smarter Luxury Sleep Company, proudly announces its new podcast, Superpower, about how sleep, recovery, and mental resilience drive peak performance. Hosted by national news and sports anchor Dave Briggs, each episode will feature an in-depth conversation with a U.S. Olympic or Paralympic athlete, diving into their career, struggles, triumphs, and sleep habits.

“We’re extremely proud to be amplifying these incredible athletes’ stories through the Superpower podcast,” said Joe McCambley, Chief Marketing Officer of Saatva. “We know that sleep is critical for peak performance. Through these conversations with world-class athletes, we hope to open up the conversation around the importance of sleep so everyone can rest and recover better.”

The first four episodes of Saatva’s podcast will feature Dave Briggs in conversation with U.S. Olympic and Paralympic legends and athletes:

Tara Lipinski – U.S. Olympic gold medalist figure skater Tara Lipinski shares how prioritizing sleep and routine shaped her performance as an elite athlete in her teens, as well as how it continues to ground her as a mother and broadcaster. She opens up about her biggest sleep struggle, fertility journey, and navigating life’s toughest challenges through the lens of recovery and self-awareness.

Jessie Diggins – U.S. Olympic gold medalist cross-country skier Jessie Diggins shares why recovery, sleep, and mental health are just as critical as physical grit in elite performance. From building a “bat cave” sleep routine to reframing the “pain cave” as a pathway to joy, Diggins shares her thoughts on resilience, balance, and success.

Brenna Huckaby – Three-time U.S. Paralympic gold medalist Para snowboarder Brenna Huckaby shares her inspiration and how challenges ultimately became a springboard for her career. With honesty, humor, and levity, Huckaby shares how motherhood, mental health, and disciplined recovery help her show up fully—on the mountain and in life.

Jessica Long – Eighteen-time U.S. Paralympic gold medalist Para swimmer Jessica Long shares how sleep, resilience, and sometimes anger have fueled her record-breaking career and personal growth. From deep recovery naps and mental health advocacy to embracing difference as strength, Long offers a powerful look at what it takes to keep showing up—inside and outside the pool.

“I loved speaking with these incredible athletes through the Superpower podcast,” said Dave Briggs. “I learned so much from each of them—about resilience, performance, and of course, sleep. With Team USA preparing for the Olympic and Paralympic Winter Games Milano Cortina 2026, we’re proud to kick off this new series, giving stellar athletes a platform to share what they’ve learned about sleep and their storied careers. What truly stood out was the common thread of grit and determination—and the fact that these incredible athletes are, without question, even better people.”

New episodes of the Superpower podcast will be released monthly and will be available on Spotify and Apple Podcasts, with full video episodes streaming on YouTube.

Saatva, the Smarter Luxury Sleep Company, announced a series of leadership promotions across strategy, customer experience, business development, and creative, reinforcing the company’s commitment to building a leadership structure designed to support continued scale and long-term growth.

“As Saatva continues to grow, we are being very intentional about how we position leadership to operate at the next level,” said Ron Rudzin, CEO and Founder of Saatva. “Growth at this stage isn’t just about momentum, it’s about readiness. These promotions reflect the areas that are most critical to our future and the leaders we trust to guide them.”

Ryan Hutchinson has been promoted to Chief Strategy Officer. Since joining Saatva in 2024, Hutchinson has strengthened the company’s competitive positioning by translating complex data into a focused, actionable strategy. In his expanded role, he will continue to drive disciplined decision-making, long-term planning, and strategic alignment as Saatva scales.

Saatva also announced the promotion of three senior leaders into expanded chief roles:

Rocco Dimilta has been promoted to Senior Vice President, Chief Business Development Officer. A longtime leader at Saatva, Dimilta has been instrumental in building the company’s logistics infrastructure and expanding new growth channels, helping define how Saatva scales efficiently and sustainably.
Marty Ehrlich has been promoted to Senior Vice President, Chief Customer Experience Officer. Ehrlich has played a central role in building Saatva’s customer-first approach, overseeing an increasingly complex and high-touch experience as the company’s retail footprint and customer base continue to grow.
David Link has been promoted to Senior Vice President, Chief Creative Officer. Since joining Saatva in 2019, Link has played a central role in shaping and articulating the company’s brand vision, building a creative foundation that has elevated Saatva into a distinctive, increasingly iconic brand.

“These leaders have helped build the Saatva we are today,” Rudzin added. “Their expanded roles ensure we are positioned to grow with clarity, discipline, and intention.”

The DTC mattress company marks its 15th anniversary with the opening of its fourth Florida retail space

Saatva, the Smarter Luxury Sleep Company, has arrived in Boca Raton. The brand’s latest Viewing Room spans 4,411 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in Florida and 29th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our fourth Florida Viewing Room in Boca Raton —a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.