Announcements Archive - Saatva Press Room

The Official Mattress, Bedding and Restorative Sleep Partner of CrossFit continues its commitment with bespoke activations, athlete ambassadors, and recovery education.

July 22, 2026 — Today, Saatva, the Restorative Luxury Sleep Company, announced it will serve as the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the 2026 CrossFit Games. Driven by their shared mission to elevate the role of quality sleep in athletic performance, recovery, and overall wellness, the partnership will bring elite recovery tools directly to the global CrossFit community.

During the 2026 CrossFit Games, Saatva will engage athletes, affiliate owners, and fans through on-site activations, exclusive offers for CrossFit affiliates, athlete-led content highlighting healthy sleep habits and recovery routines, and educational resources designed to help the CrossFit community prioritize restorative sleep as a pillar of performance.

As part of their presence at the Games and solidifying the commitment to fitness, elite CrossFit athletes Bethany Flores and Arielle Loewen join Saatva as brand ambassadors, sharing firsthand how quality sleep supports their demanding training schedules, recovery, and everyday lives.

“At Saatva, we believe restorative sleep is one of the most powerful tools for achieving peak performance,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to celebrate our partnership with CrossFit and support a community that understands excellence isn’t built solely in the gym—it’s also built through quality recovery each night.”

“Sleep is one of the most important investments athletes can make in their performance and long-term health,” said Jenna Hauca, CMO of CrossFit. “We’re excited to continue partnering with Saatva to equip our global network of athletes and affiliate owners with the tools they need to better understand the critical role restorative sleep plays in training, recovery, and overall well-being.”

For CrossFit athlete and new mom Bethany Flores, maximizing restorative sleep is vital in balancing a demanding training schedule with motherhood.

“Having a Saatva mattress has been a game-changer. As a professional athlete and new mom to a four-month-old, quality sleep is vital for my recovery as I return to training. My Saatva HD Mattress provides the perfect balance of firmness and support to meet my body’s needs every night.”

Arielle Loewen credits her Saatva mattress with improving both recovery and nightly comfort.

“I recently got the Saatva Solaire Adjustable Firmness Mattress for me and my husband, and we love it. One reason I picked this mattress is that it gives us the option to choose our own firmness preference. When it comes to recovery and energy throughout the day, sleep is a huge component, and I can tell I’ve been sleeping harder and more efficiently thanks to Saatva.”

Together, Saatva and CrossFit continue to demonstrate that optimal performance begins with quality rest—empowering athletes at every level to recover smarter, sleep better, and live healthier.

About CrossFit, LLC

CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries. CrossFit also directs the CrossFit Games season, which starts with the Open, the world’s largest participatory sporting event.

About Saatva

Saatva, the first company to sell luxury mattresses online, was founded with a mission to inspire the world to prioritize healthy and restorative sleep. Since 2010, the company has pioneered a direct-to-consumer model that delivers exceptional quality, service, and design through a more streamlined, elevated shopping experience, bringing a new level of efficiency and transparency to the premium mattress category. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. Saatva’s handcrafted mattresses are assembled in the USA in the company’s own factories with globally sourced premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses across multiple sleep categories — including innerspring, memory foam, latex, hybrid, adjustable air, and specialty designs — plus designer bedroom furniture and luxury bedding products available online and in a growing number of Viewing Rooms across the country. Made with recycled steel, organic cotton, and CertiPUR-US® certified foams, Saatva mattresses reflect the company’s commitment to thoughtful craftsmanship and wellness. Each mattress is hand-delivered and set up in the customer’s home via complimentary white-glove delivery — never compressed in a box for doorstep shipping.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Restorative luxury sleep brand deepens support of U.S. Figure Skating through the ISU Grand Prix Series

U.S. Figure Skating is pleased to announce that Saatva, the Restorative Luxury Sleep Company, has been named the title sponsor of Skate America 2026 and Skate America 2027. As the fourth event of the ISU Grand Prix of Figure Skating Series, Saatva Skate America 2026 will take place November 13–15, 2026, at Angel of the Winds Arena in Everett, Washington.

Saatva’s commitment to restorative luxury sleep aligns with the needs of elite athletes, whose performance depends on consistent recovery as much as training. As the Official Mattress and Restorative Sleep Provider for both the Los Angeles 2028 Olympic and Paralympic Games and Team USA, Saatva will work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

“We’re excited to continue our partnership with Saatva and welcome them back as the title sponsor of Skate America,” said Annie White, Chief Commercial Officer at U.S. Figure Skating. “Their commitment to sleep wellness aligns perfectly with our commitment to supporting athletes throughout every stage of their journey. This partnership reflects our shared belief that performance starts long before competition, and that rest and recovery are essential to long-term success.”

As title sponsor, Saatva will have a prominent presence throughout the event, including in-venue activations, broadcast visibility, and educational opportunities focused on the importance of sleep. Attendees will also have the opportunity to learn more about Saatva’s mattresses and sleep products designed to support recovery and overall wellness.

“Elite athletes know that performance doesn’t begin when they step onto the ice—it begins with the quality of their recovery,” said Joe McCambley, Chief Marketing Officer at Saatva. “We’re proud to expand our partnership with U.S. Figure Skating by becoming the title sponsor of Skate America 2026 and 2027. Together, we’re helping elevate the conversation around sleep and supporting athletes with the recovery they need to perform at their highest level.”

The expanded partnership builds on Saatva’s ongoing commitment to supporting U.S. Figure Skating and advancing the conversation around recovery, wellness, and the role restorative luxury sleep plays in helping athletes perform at their best. Their dedication to quality sleep means each made-to-order mattress is designed and assembled in the United States and made from eco-conscious materials. Saatva’s priority on custom fit, local assembly, and environmental responsibility helps sleepers wake up restored and ready to perform their best.

Ilia Malinin, three-time Men’s World Figure Skating champion and U.S. Olympic gold medalist, who also partnered with Saatva, continues to champion the role of quality sleep in athletic performance and recovery.

“I’ve learned that recovery is just as important as what happens on the ice, and quality sleep has become a huge part of my routine. I’m excited to see Saatva continue supporting U.S. Figure Skating and return as the title sponsor of Skate America, helping highlight something that’s so important for every athlete.”

For more information on Skate America visit: 2026 Skate America – U.S. Figure Skating.

U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating is a nonprofit organization comprised of nearly 640 member and collegiate clubs and over 1,000 registered Learn to Skate USA® and Aspire programs representing over 249,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed. For the latest news and information on U.S. Figure Skating, visit https://usfigureskating.org/ and follow the team on https://linktr.ee/u.s.figureskating.

About Saatva

The DTC mattress brand debuts its second retail experience dedicated to the luxury of restorative sleep in Massachusetts

Saatva, the restorative luxury sleep company, has arrived in Burlington, MA. The brand’s latest Viewing Room on Middlesex Turnpike spans 4,322 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s second location in Massachusetts and 34th in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Burlington’s blend of innovation, family-friendly living, and strong sense of community makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to expand our presence in the Greater Boston area, bringing Saatva’s restorative luxury sleep experience to a community that values quality craftsmanship, comfort, and everyday well-being.”

A New Design Experience

Saatva Burlington showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in the vibrant shopping area.

“Featuring an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of the city’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the Regis Metal Bed Frame and Bench, as well as the Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch touchscreen whiteboard for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and premium bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Burlington
91 Middlesex Turnpike
Burlington, MA 01803
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
781-653-5479
info@saatva.com

About Saatva

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For the past three years, Saatva has proudly supported TRIBE Triathlon Club of Southern California, a community dedicated to helping athletes challenge themselves while fostering connection, wellness, and inclusion through endurance sports.

The partnership reflects Saatva’s commitment to investing in organizations that inspire people to pursue their passions beyond the workplace while strengthening the communities they serve.

Among the athletes proudly representing Tribe is Saatva Vice President of Production Emily Hoskins, who has completed 14 Ironman triathlons. An Ironman consists of a 2.4-mile open-water swim, a 112-mile bike ride, and a 26.2-mile marathon run completed consecutively, requiring extraordinary discipline, resilience, and long-term commitment.

Through Tribe Triathlon Club’s partnership with the Challenged Athletes Foundation (CAF), Emily has also had the opportunity to train and compete alongside an accomplished blind triathlete, demonstrating the power of sport to create opportunities for inclusion, confidence, and community.

Saatva’s sponsorship helps support Tribe’s mission of building an encouraging environment for athletes of all experience levels while advancing opportunities for adaptive athletes through organizations like the Challenged Athletes Foundation.

“Training for an Ironman teaches you that meaningful progress comes from showing up consistently, trusting the process, and leaning on your community,” said Emily Hoskins. “Those same values guide how I approach my work every day. I’m especially grateful that Saatva supports organizations like Tribe Triathlon Club, where athletics become a way to build community, promote wellness, and create opportunities for athletes of all abilities to achieve incredible things together.”

By supporting organizations like Tribe Triathlon Club, Saatva continues to invest in initiatives that encourage healthy lifestyles, strengthen local communities, and create meaningful opportunities for people to pursue their personal best—whether at work, on the race course, or through adaptive athletics.

Ron Rudzin, Founder and CEO of Saatva was named an EY US Entrepreneur Of The Year® 2026 New York Award winner.

Founded in 2010, Saatva provides luxury mattresses, bedding, and bedroom furnishings through a direct-to-consumer model. The company serves consumers seeking restorative sleep solutions and has grown to more than 400 employees, 33 Viewing Rooms nationwide, and revenues approaching $650 million. Under Ron Rudzin’s leadership, Saatva has become the premier online retailer of luxury mattresses, pioneering a category-defining approach to quality, service, and transparency while maintaining consistent double-digit growth.

“Being named an EY US Entrepreneur Of The Year® 2026 New York Award winner is an incredible honor and a reflection of the people who have helped shape Saatva from the very beginning,” said Rudzin. “When we launched Saatva, our goal was to create a better way to buy a mattress, one built on exceptional craftsmanship, transparency, and an unwavering commitment to the customer experience. Over time, that mission has evolved into something bigger: helping people live healthier, more restorative lives through better sleep. I’m deeply grateful to our employees, partners, and customers whose trust and support continue to inspire us to innovate and raise the standard for our industry.”

Now in its 41st year, the Entrepreneur Of The Year program honors business leaders for their ingenuity, courage, and entrepreneurial spirit. It celebrates original founders who bootstrapped their business from inception or raised outside capital to grow their company, transformational CEOs who infused innovation into an existing organization to catapult its trajectory, and multigenerational family business leaders who reimagined a legacy business model to strengthen it for the future.

Regional winners were chosen by an independent panel of past winners, top CEOs, and business leaders. Judges assessed candidates on long-term value creation, entrepreneurial spirit, purpose-driven commitment, and significant growth and impact.

As a New York award winner, Ron Rudzin will now be considered by the national judges for the Entrepreneur Of The Year 2026 National Awards, which will be presented in November at the annual Strategic Growth Forum®, where high-growth CEOs, Fortune 1000 executives, and investors converge to shape the future of business. The National Overall Award winner will move on to compete for the EY World Entrepreneur Of The Year™ Award in May 2027.

The Entrepreneur Of The Year program has recognized the leadership of entrepreneurs such as:

Jason McGowan, Crumbl Cookies
Reid Hoffman | Jeff Weiner, LinkedIn Corp.
Saeju Jeong, Noom
Allison Ellsworth | Stephen Ellsworth, Poppi
Jitendra Mohan | Sanjay Gajendra | Casey Morrison, Astera Labs
Samir Goel and Wemimo Abbey, Esusu
Jonathan Regev, The Farmer’s Dog
Shelly Ibach, Sleep Number
Howard Schultz, Starbucks Coffee Company
Holly Thaggard | Amanda Baldwin, Supergoop!
Jodi L. Berg, Vita-Mix Corporation
Michael Happe, Winnebago Industries
Daniel Lubetzky, KIND Healthy Snacks
Shai Eisenman, Bubble Beauty
Josh Meyerowitz, SupplyHouse

About Entrepreneur Of The Year

Founded in 1986, Entrepreneur Of The Year® has celebrated more than 11,000 ambitious visionaries who are leading successful, dynamic businesses in the US, and it has since expanded to nearly 60 countries and territories globally.

The US program consists of 17 regional programs whose panels of independent judges select the regional award winners every June. Those winners compete for national recognition at the Strategic Growth Forum® in November, where national finalists and award winners are announced. The national overall winner represents the US at the EY World Entrepreneur Of The Year™ competition. Visit ey.com/us/eoy.

EY | Building a better working world

EY is building a better working world by creating new value for clients, people, society, and the planet, while building trust in capital markets.

Enabled by data, AI, and advanced technology, EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

EY teams work across a full spectrum of services in assurance, consulting, tax, strategy, and transactions. Fueled by sector insights, a globally connected, multi-disciplinary network, and diverse ecosystem partners, EY teams can provide services in more than 150 countries and territories.

All in to shape the future with confidence.

EY refers to the global organization and may refer to one or more of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. EY member firms do not practice law where prohibited by local laws. For more information about our organization, please visit ey.com.

Saatva is proud to announce its sponsorship of Galaxy Soccer Club, a premier youth soccer organization serving more than 900 players across the greater Naperville community.

As part of the partnership, Saatva will serve as Club Executive Sponsor and appear as the official back-of-jersey sponsor on Galaxy Soccer Club’s newly unveiled 2026/27 Home and Away Kit Collection.

The partnership reflects Saatva’s ongoing commitment to investing in the next generation through community programming, youth development, and opportunities that support healthy lifestyles and long-term success.

Founded in 1998, Galaxy Soccer Club has built a reputation as one of Northern Illinois’ leading youth soccer organizations, offering programming for athletes ages 5–22 and emphasizing long-term player development, technical excellence, sportsmanship, and character building. Through nationally licensed professional coaches and progressive training pathways, the club supports athletes pursuing goals ranging from recreational play to high school, collegiate, and professional competition.

The new kits feature a clean, modern identity designed to reflect the passion and ambition of the players who wear them throughout the season. Saatva’s inclusion as jersey sponsor represents a shared belief that performance starts with preparation, recovery, and creating environments where young athletes can thrive.

“At Galaxy Soccer Club, we believe youth sports have the power to shape confidence, discipline, leadership, and lifelong relationships,” said Brett Strang, Executive Director of Galaxy Soccer Club. “We’re excited to welcome Saatva as a partner because of their commitment to wellness, excellence, and investing in communities. Their support helps strengthen our ability to continue delivering meaningful experiences and development opportunities for athletes and families across our club.”

“At Saatva, we believe that restorative wellness and long-term performance begin early and extend far beyond sleep,” said Ron Rudzin, Founder and CEO of Saatva. “Galaxy Soccer Club has built an exceptional environment for young athletes to develop their skills, challenge themselves, and grow as teammates and leaders. We’re proud to support a club that shares our belief in helping people reach their full potential.”

Through its Professional Dreamer™ Initiative, Saatva continues to invest in organizations that strengthen local communities and create opportunities for the next generation through its broader commitment to community impact and youth development.

Saatva is proud to celebrate a major milestone for one of our community partners: the Saatva-sponsored Waterloo Soccer Club has officially been crowned the 2025–2026 Austin Men’s Soccer Over-40 Premier League Champion.

The title marks Waterloo FC’s first league championship in seven years, ending a lengthy drought for a club that had previously established itself as one of Austin’s premier amateur soccer teams.

Making the championship especially meaningful for Saatva is the fact that the winning squad includes one of our own, Saatva Creative Director Adrian Dickerson, who helped lead the team throughout its championship campaign.

Saatva’s sponsorship began this spring as Waterloo FC set its sights on returning to the top of the league. The team added new talent, committed to an intensive season of training and competition, and spent much of the season chasing first place. Entering the final match, Waterloo trailed league leader RMX by two points, meaning only a victory would secure the championship.

Waterloo took an early 1-0 lead before conceding two late goals, suddenly falling behind 2-1 with just minutes remaining. Refusing to give up, the team equalized in the 89th minute to keep its championship hopes alive. Deep into stoppage time, Waterloo earned one final corner kick. After a frantic scramble in front of the goal, the ball found a Waterloo defender at the back post, whose shot slipped past the goalkeeper just before the final whistle. The dramatic 3-2 victory vaulted Waterloo to 37 points—one point ahead of RMX—to capture the league title.

“Our goal from the start of the season was to make a serious run at the championship,” said Dickerson, who ran as Waterloo FC’s midfielder. “We knew it would take commitment from every player, and everyone bought in. That final match was unlike anything I’ve experienced—we never stopped believing, even after falling behind late. To win the league on the very last play of the season made all the hard work worthwhile. Having Saatva supporting our team this season made the journey even more special.”

Through Saatva’s Professional Dreamer™ Initiative, we support individuals and organizations that continue pursuing their passions and personal bests beyond the workplace. Whether competing on the world stage, contributing to local communities, or stepping onto the field after work, we believe meaningful performance is built through movement, recovery, and long-term commitment.

Waterloo Soccer Club’s championship season reflects that spirit: proving that ambition, teamwork, and healthy routines continue to create opportunity at every stage of life.

As we continue to celebrate movement in all forms, we’re inspired by Waterloo’s achievement and honored to support organizations that strengthen community while creating opportunities for employees to stay engaged and pursue what they love.

The DTC mattress brand debuts its fifth retail experience for the luxury of restorative sleep in California

Saatva, the restorative luxury sleep company, has arrived in Palo Alto, CA. The brand’s latest Viewing Room on University Avenue spans 4,383 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fifth location in California and 33rd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Palo Alto’s culture of innovation, wellness, and intentional living makes it a natural fit for Saatva as we continue growing our retail footprint nationwide,” said Ron Rudzin, CEO of Saatva. “We’re excited to open our second San Francisco Bay Area Viewing Room and our fifth location in California, bringing Saatva’s restorative luxury sleep experience to a community that truly values quality, performance, and well-being.”

A New Design Experience

Saatva Palo Alto showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb, globally recognized interior design firm Hines Collective, and brought to life by national commercial builder Clune Construction, the space prioritizes a relaxed, mattress-shopping environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which delivers an elegant, sophisticated experience in one of the most vibrant shopping areas.

“Featuring double-height entry and ceilings as well as an all-glass facade, the space is flooded with natural light. The dropped cove ceiling design truly defines the experience, guiding that light along undulating paths and creating a warm, ambient glow throughout,” said Devin Hines, Founder of Hines Collective. “Its soft, undulating lines introduce a sense of movement and rhythm, naturally guiding visitors through the viewing room while enhancing the overall customer experience.” There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

This location distinguishes itself from previous viewing room designs through its unique ceiling concept. While prior locations typically feature varying hard-lid ceiling heights with curved soffits, the Palo Alto space presented a new opportunity due to its tall volume and atrium window along the facade. To maximize natural light, Ware Malcomb developed a hybrid ceiling approach that preserves the open space. Here, the ceiling is open to the underside of the building and then drops down to curvilinear hard-lid soffits at the perimeter of the walls, as well as the “floating” circular ceilings in the center of the space. This allows natural light to flow into the space and emphasizes those curvilinear elements.

Cutting-Edge Technology

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Palo Alto
379 University Avenue
Palo Alto, CA 94301
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
650-334-1156
info@saatva.com

About Saatva

Saatva continued its partnership with MoCA\CT through sponsorship of the museum’s 2026 performing arts programming, MoCA\CT Presents: Endea Owens + The Cookout, a special live performance celebrating the closing weekend of the museum’s Art, Jazz + the Blues exhibition.

Held before a full house in MoCA\CT’s galleries, the evening brought together art enthusiasts, music lovers, and community members for an unforgettable celebration of jazz, creativity, and connection. The performance served as a fitting finale to the exhibition, highlighting the enduring relationship between visual art and live music.

Detroit-born bassist, composer, and bandleader Endea Owens delivered an electrifying performance alongside her ensemble, The Cookout. A graduate of The Juilliard School and member of Stay Human, the house band for The Late Show with Stephen Colbert, Owens has performed with legendary artists including Wynton Marsalis, Diana Ross, Jon Batiste, and Jennifer Holliday. Her acclaimed career has earned her Grammy, Emmy, and Peabody Awards, establishing her as one of the most compelling voices in contemporary jazz.

Throughout the evening, guests experienced Owens’ dynamic musicianship and the joyful energy that has made her performances celebrated worldwide. The event reflected MoCA\CT’s ongoing commitment to presenting world-class cultural programming while creating opportunities for meaningful community engagement through the arts.

“Organizations like MoCA\CT play an important role in cultivating vibrant communities by creating spaces where people can come together around shared cultural experiences,” said Ron Rudzin, Founder and CEO of Saatva. “As Saatva continues to grow its presence in the community through our Westport Viewing Room, we’re honored to support programming that showcases exceptional talent and contributes to the rich cultural landscape of Westport.”

The partnership reflects Saatva’s continued investment in organizations that enrich community life and expand access to arts and cultural experiences. Through its ongoing support of MoCA\CT’s performing arts programming, Saatva remains committed to helping create opportunities for residents and visitors alike to experience world-class music and cultural events close to home.

Art, Jazz + the Blues co curator Ive Covaci

Photo Credit: Robert Young & Lewis Dérogène

The new Saatva Regis Metal Bed Frame and Bench adds bespoke artistry with its striking combination of forged metal and plush velvet upholstery.

Saatva unveils the launch of its Regis Metal Bed Frame and the Regis Metal Bench, a new high-end furniture collection featuring a hand-forged metal aesthetic paired with plush velvet upholstery. Available as both a standalone bed frame and a bedroom bench, this bed frame and bench prioritize minimalist design, premium fabric upholstery, and artisanal character.

Offering a fresh aesthetic for modern, design-conscious consumers, the Saatva Regis Metal Bed Frame and Bench deliver both style and function, elevating bedrooms with a sophisticated yet low-profile silhouette. Both products are available for purchase exclusively at Saatva with free white-glove delivery, assembly, and debris removal.

“The Saatva Regis Metal Bed Frame and Bench mark an exciting new chapter for our brand, representing our first meaningful foray into metal furniture design and opening an entirely new category within our assortment,” said Ron Rudzin, Founder and CEO of Saatva. “The Regis Collection as a whole delivers an architectural, collector-level aesthetic that elevates our furniture offerings and gives customers a sophisticated new way to anchor their bedroom suite.”

Saatva Regis Metal Bed Frame

The Saatva Regis Metal Bed Frame features a heavy-gauge, hand-finished metal and precision-wrapped velvet inserts, creating an architectural silhouette that feels both substantial and inviting. Crafted from kiln-dried hardwoods and hand-worked metal, each frame is built to deliver a bespoke, collector-level aesthetic.

Additionally, the bed frame’s textured, hand-applied metal finish lends an organic, forged quality, while the velvet inserts are tailored for a seamless, nested fit within the metal border. To complement these distinctive distressed metal finishes, the Saatva Regis Metal Bed Frame is offered in Graphite Vintage Velvet with Forged Pewter finish and Terra Vintage Velvet with Forged Brass finish. No foundation or box spring is required, and the bed frame is compatible with Saatva Adjustable Bases.

Saatva Regis Metal Bench

The Saatva Regis Metal Bench features the same hand-finished metal craftsmanship and velvet upholstery of the Saatva Regis Bed Frame to the foot of the bed, completing a cohesive, designer-led bedroom suite. The bench functions as a natural complement to the Saatva Regis Bed Frame while remaining striking enough to stand alone as a bedroom accent piece.

The sturdy metal construction frame has six legs to provide a substantial, anchored presence, while multiple cross-braces beneath the fully upholstered seat deliver exceptional stability. The seat features a clean, buttonless, solid platform design that offers firm, comfortable support without sagging. Like the bed frame, the 58” Saatva Regis Metal Bench is available in Graphite Vintage Velvet with Forged Pewter finish and Terra Vintage Velvet with Forged Brass finish.

Structural Artistry with Enduring Craft

Both the Saatva Regis Metal Bed Frame and Metal Bench include upgraded construction details:

The “hand-forged” metal detailing provides a bespoke, non-industrial feel that emphasizes the human touch in our manufacturing
The visual contrast between the matte, textured metal, and the high-pile velvet creates a sophisticated aesthetic that feels curated and multi-dimensional
Offering the bed and bench as a matched pair allows a unified, designer-led environment with ease

Built & Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white-glove, in-room delivery and assembly. The brand’s expert delivery teams ensure that every piece is delivered with care and ready for immediate use, providing a seamless experience from order to setup.
The Saatva Regis Metal Bed Frame and the Saatva Regis Metal Bench are now available at Saatva retail locations nationwide and on Saatva.com. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to the luxury of restorative sleep.

Partnership Focused on Recovery, Wellness, and Performance for Team USATF Athletes

USA Track & Field (USATF) today announced a new partnership with Saatva, naming the restorative luxury sleep brand the Official Mattress and Restorative Sleep Partner of USA Track & Field.

The partnership brings together two organizations committed to performance at the highest level, with a shared focus on recovery, wellness, and providing athletes with the tools and resources they need to perform at their best on and off the track.

As part of the agreement, Saatva will support Team USATF athletes through initiatives centered on sleep education, recovery, and overall wellness while also receiving brand integration across select USATF events and digital platforms.

“Recovery is an essential part of athletic performance, and quality sleep plays a critical role in helping athletes compete at the highest level,” said Max Siegel, CEO of USATF. “We are excited to welcome Saatva to the USATF family and partner with a brand that shares our commitment to excellence, recovery, and athlete well-being.”

Founded in 2010, Saatva has become one of the nation’s leading direct-to-consumer luxury mattress companies, known for handcrafted mattresses assembled in the USA with premium materials and delivered through its white-glove service model. The brand has also earned recognition from Runner’s World, which named Saatva the “Best Mattress for Alleviating Hip and Low Back Pain,” highlighting the company’s focus on recovery and restorative sleep for active individuals.

“Everyone focuses on the training, the miles, and the reps, but recovery is just as important,” said Bryce Deadmon, two-time U.S. Olympic gold medalist in the 4x400m relay. “Sleep is the reset button that allows me to show up stronger the next day. Partnering with Saatva is a natural fit because they understand that consistent performance starts with a great night’s rest.”

“At Saatva, we believe peak performance doesn’t begin at the starting line; it starts the night before,” said Ron Rudzin, Founder and CEO of Saatva. “Runners are deeply committed to optimizing every aspect of their routine, yet sleep remains one of the most underutilized recovery tools. Through our partnership with USA Track & Field, we are expanding the conversation around performance to include how athletes rest, restore, and sustain excellence at every level.”

The partnership begins immediately and will extend across domestic USATF events, athlete storytelling initiatives, and fan engagement opportunities throughout the season, with a shared focus on elevating the role of restorative sleep and recovery in athletic performance.

About USA Track & Field

Based in Indianapolis, USA Track & Field® (USATF) is the National Governing Body for track and field, long-distance running, and race walking in the United States. USATF encompasses the world’s oldest organized sport, the most-watched events of Olympic broadcasts, the number one high school and junior high school participatory sport, and more than 30 million adult runners in the United States.

About Saatva

As the Official Mattress & Restorative Sleep Provider of the 2026 & 2028 U.S. Olympic and Paralympic Teams, Saatva will supply Team USA with luxurious bedding products and also work closely with LA28 and the U.S. Olympic & Paralympic Committee to spotlight the essential role of sleep in recovery and performance.

For over 15 years, Saatva has delivered exceptional comfort and an unparalleled mattress and home furnishings experience that captures the luxury of restorative sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Saatva proudly continues its longstanding partnership with PENCIL, a New York City nonprofit dedicated to connecting students with business leaders and career opportunities, as part of the company’s broader Professional Dreamer™ Initiative.

Since partnering with PENCIL in 2019, Saatva has engaged more than 750 New York City public school students through mentorship, career exploration, leadership development, and workplace learning opportunities. The company has also contributed more than $200,000 in support of PENCIL’s mission to help students prepare for successful futures.

This year marks an especially meaningful chapter in the partnership as PENCIL announced that Saatva Founder and CEO Ron Rudzin will be honored at its 2026 Celebration of Success Gala. Saatva will also serve as a Diamond Sponsor of the event, recognizing years of collaboration dedicated to expanding educational and professional opportunities for students across New York City.

“For years, Ron has demonstrated what it means to invest in the next generation through meaningful action and partnership,” PENCIL shared in its announcement recognizing Rudzin as a 2026 Gala Honoree. “Through mentorship, Principal for a Day, and career exposure opportunities, Ron and the Saatva team have helped hundreds of students expand their vision for what is possible.”

A cornerstone of the partnership is Saatva’s ongoing mentorship program with students from Flushing High School, Rudzin’s alma mater. Since 2018, members of the Saatva team have mentored students at New York City public high schools, including the past four years working directly with students from Flushing High School through PENCIL programming.

This spring, Saatva concluded its latest mentorship cohort after several weeks of virtual and in-person sessions focused on professional development, resume building, interview preparation, leadership skills, and career exploration. The program culminated at Saatva’s Flatiron Viewing Room, where students presented their learnings, received certificates of completion, and met with company leaders, including Rudzin.

“One principle has guided much of my life and career: tomorrow starts tonight,” said Rudzin. “Success begins with preparation, discipline, and putting in the work before anyone is watching. Through our partnership with PENCIL, we’re helping students build confidence, expand their horizons, and prepare for opportunities that may not yet seem possible. When young people are exposed to new experiences and mentors who believe in them, they begin to see a bigger future for themselves.”

Saatva team members also participate annually in PENCIL’s flagship Principal for a Day program, which pairs business leaders with New York City public school administrators for an immersive day of learning and collaboration. This year, six Saatva leaders participated across the city, including Rudzin, who visited EPIC North High School in Queens alongside his daughter, Paige Rudzin. Other participating team members included Mike Perez, Chanel Suran, Christina Henrique, and Caroline Johns.

The partnership continues to grow through workforce development opportunities as well. This summer, Saatva will welcome ten college students through PENCIL’s affiliation with New York City’s Ladders for Leaders program. As part of Saatva’s Leadership Accelerator initiative, interns will receive hands-on business experience, mentorship from senior leaders, and exposure to multiple areas of the company before presenting their work later this summer.

“At Saatva, we believe opportunity can change the trajectory of a person’s life,” said Rudzin. “PENCIL creates those opportunities every day by helping students connect classroom learning to real-world experiences. We are honored to support their mission and invest in the next generation of leaders, creators, and innovators.”

The partnership reflects Saatva’s ongoing commitment to educational access, career readiness, and long-term community impact through its Professional Dreamer™ Initiative.

Saatva proudly supported the inaugural season of the Brooklyn Youth Sports Club (BKYSC) volleyball program, helping introduce more than 100 young people in East New York to the sport through free instruction, coaching, and community programming.

Developed through a collaborative effort between Brooklyn Youth Sports, Big City Volleyball, the LOVB Foundation, and community supporters, the program was created to expand access to organized athletics and provide local youth with opportunities to build confidence, teamwork, leadership skills, and healthy habits through sports.

The initiative grew from conversations that began in 2025 following a volleyball clinic in New York City featuring professional athletes from the League One Volleyball (LOVB) community. With support from donors and partners, including Saatva, the vision quickly evolved into a successful youth program serving families throughout East New York.

In its first year alone, the program introduced more than 100 young people to volleyball while creating a welcoming environment focused on skill development, mentorship, and community engagement.

“To see gifts of time and money put to work in such an impactful way is incredibly gratifying,” said Kathleen DeBoer, Chairperson of the LOVB Foundation. “Thanks to the collaboration between Brooklyn Youth Sports, Big City Volleyball, Saatva, and so many dedicated community leaders, the underserved community of New York City had the opportunity to discover the sport of volleyball and all the lessons it can teach.”

“At Saatva, we believe every young person deserves access to opportunities that help them build confidence, develop new skills, and discover their potential,” said Annette Honeywell, Corporate Social Responsibility Program Manager at Saatva. “We’re proud to support Brooklyn Youth Sports and the incredible partners who worked together to make this program possible for families across East New York.”

The partnership reflects Saatva’s ongoing commitment to supporting youth development, education, and community wellness through its Professional Dreamer™ Initiative. By investing in programs that create access and opportunity, Saatva continues to help strengthen the communities it serves while empowering the next generation to dream bigger and reach further.

Photo Credit: Lyle Friess

The DTC mattress brand debuts its first retail experience for the luxury of restorative sleep in Utah

Saatva, the restorative luxury sleep company, has arrived in Utah. The brand’s latest Viewing Room in Salt Lake City’s City Creek Center spans 3,337 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Utah and 32nd in the U.S., opening at a time of remarkable growth and momentum for the brand.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Salt Lake City has such a strong sense of community, craftsmanship, and connection to wellness and the outdoors — values that closely align with our own. We’re excited to bring Saatva’s restorative luxury sleep experience to the City Creek neighborhood and become part of a city that truly values quality of life and intentional living,” said Ron Rudzin, CEO of Saatva.

A New Design Experience

Saatva Salt Lake City showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

Alongside Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its furniture category, the expanded Rug Collection and Bari Leather Bed Frames, crafted to bring the same elevated aesthetic to every corner of the bedroom.

Cutting-Edge Technology

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information

Saatva Salt Lake City
50 South Main Street
Salt Lake City, UT 84101
Hours of operation: Monday-Thursday: 10 AM – 8 PM, Friday-Saturday: 10 AM – 9 PM, Sunday: Closed
(385) 469-0983
info@saatva.com

About Saatva

Saatva continues its longstanding partnership with Austin Pathways, reinforcing the company’s ongoing commitment to community support, housing stability, and local engagement.

Over the years, Saatva has contributed more than $100,000 in combined resident support, community programming, and initiative funding through its relationship with the Housing Authority of the City of Austin (HACA). Since the beginning of this partnership, Saatva has donated over 200 mattresses to Austin’s public housing residents in need. The partnership has included resident-focused programs, work-from-home support initiatives, seasonal meal programs, and volunteer-led events.

Last year, Saatva employees volunteered at HACA’s annual Senior MayFest celebration, where seniors residing in HACA facilities gathered for an afternoon of Las Vegas-themed games, food, entertainment, and community connection. Saatva team members worked alongside Austin Pathways staff and local volunteers to help host the event and support residents throughout the day.

This year, Saatva continued its support of HACA’s 33rd Annual MayFest celebration, Mayfest Goes West, helping bring together seniors, residents, families, and community partners for another day centered on wellness, connection, and community spirit. The western-themed event featured wellness resources, community programming, entertainment, and opportunities for residents to engage with local organizations and volunteers. Through continued partnership and volunteer involvement, Saatva helped support an atmosphere focused on care, celebration, and meaningful community engagement.

“Partnerships like this help us continue bringing opportunity home for the families and seniors we serve,” said Leilani Lim-Villegas, Senior Director of Community Development at HACA. “Saatva has consistently shown up for our community in meaningful ways, not only through financial support, but through volunteerism and genuine engagement with our residents.”

“Rest and recovery play an important role in overall well-being, no matter your age or stage of life,” said Caroline Johns, Vice President of Corporate Communications at Saatva. “Through our partnership with Austin Pathways, we’re proud to support residents across the community — from youth and families to seniors — with programs, resources, and care that help create stronger foundations for everyday life.”

The partnership will continue through 2026 and reflects Saatva’s broader Professional Dreamer™ Initiative, which supports organizations focused on community wellness, opportunity, and long-term empowerment.