Announcements Archive - Page 3 of 10

Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026

Saatva, the Smarter Luxury Sleep Company, is proud to announce its partnership with U.S. Paralympian Brenna Huckaby, a three-time U.S. Paralympic gold medalist in Para snowboarding. As a new brand ambassador, Huckaby joins Saatva’s mission to champion the power of restorative sleep for Team USA athletes. Known for her perseverance and transformative advocacy for disability awareness, Huckaby embodies the resilience and strength that define Saatva and Team USA.

Huckaby, who was diagnosed with cancer at the age of 14, which led to the amputation of her right leg, was introduced to Para snowboarding as part of her recovery. She didn’t just adapt, she thrived as she found a new passion and purpose, and has risen to become one of the most decorated athletes in the sport of Para snowboarding. Her journey is one of extraordinary courage, determination, and inspiration, qualities that mirror Saatva’s commitment to helping people embrace obstacles through the power of restorative sleep. As both a champion athlete and devoted mom, Huckaby balances elite competition with family life, showing that strength comes in many forms.

“As an athlete, a parent, and an advocate, I know that recovery and balance start with sleep,” said Brenna Huckaby. “The better I rest, the better I show up, whether that’s on the slopes, with my family, or in my community. Partnering with Saatva feels so natural because we share the belief that restorative sleep is the foundation for everything we do.”

To mark her ambassador debut, Huckaby will be featured across Saatva’s platforms, sharing her perspective on the role of sleep in elite training, parenthood, and advocacy. She has also curated her favorite Saatva picks in a special gift guide, encouraging others to prioritize restorative sleep as a foundation for well-being.

Brenna Huckaby also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.

“At Saatva, we know that sleep is one of the most powerful tools for recovery, resilience, and strength,” said Ron Rudzin, Founder and CEO of Saatva. “Brenna Huckaby is an incredible athlete and role model who embodies perseverance, authenticity, and empowerment. We’re honored to support her and Team USA on the road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games.”

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic and Paralympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

The partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.

From luxury craftsmanship to world-class competition, Saatva and Brenna Huckaby share a common belief: every victory—on the slopes, at home, and in life—begins with a great night’s sleep.

For media inquiries or to request an interview with Brenna Huckaby, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit wordmeaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with LA28 and Team USA, please visit the Saatva x Team USA Press Area.

About Brenna Huckaby

Brenna Huckaby is a four-time Paralympic medalist, including three Paralympic gold medals, and five-time World Champion in Para snowboarding. A native of Louisiana and a former competitive gymnast, she was diagnosed with osteosarcoma, a rare bone cancer, at age 14, which led to the amputation of her right leg. The two-time Paralympian was introduced to Para snowboarding on a rehabilitation trip to Utah and quickly found success in the sport.

In her Paralympic debut at the Paralympic Winter Games PyeongChang 2018, Huckaby won two gold medals. A leading voice for disability advocacy, she orchestrated a campaign that earned her the right to compete in events at the Paralympic Winter Games Beijing 2022 that were initially limited to less impaired athletes. She went on to win gold and bronze at the Beijing Games.

Huckaby, who is represented by Octagon, continues to use her platform to advocate for increased disability representation and inclusion, and she speaks openly about parenting, overcoming cancer, mental health, and body positivity. Off the snow, she is a mother of two daughters and enjoys spending time with her family. She uses her platform to challenge stereotypes and redefine what strength and success look like on and off the podium. For more information about Brenna Huckaby, please visit brennahuckaby.com.

Editor’s Note: Brenna Huckaby is no longer affiliated with Saatva. This Press Release was issued on October 1, 2025, and is archived for historical purposes.

The DTC mattress company opens its second Illinois retail experience in Oak Brook during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Oak Brook. The brand’s latest Viewing Room spans 3,967 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s second location in Illinois and 26th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our second Illinois Viewing Room in Oak Brook—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.

A New Design Experience

Saatva Oak Brook showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, Founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Oak Brook’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there is a new addition to its non-mattress categories, the Down Bedding Collection, which is designed to enhance and elevate the top-of-bed experience.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, an LED display embedded in the accessories wall changes to display pertinent product information. In the Saatva Kids sleep area, children can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing.

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Oak Brook. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Oak Brook
1225 W 22nd St, Suite 105
Oak Brook, IL 60523
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
630.749.9830
info@saatva.com

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

Championing Team USA’s Restorative Sleep on the Road to Milano Cortina 2026

Saatva, the Smarter Luxury Sleep Company, is proud to welcome U.S. Alpine Ski Team member Lauren Macuga as its newest brand ambassador and member of Team Saatva. Known for her speed and rising star power on the slopes, Macuga represents the next generation of elite athletes who embody Saatva’s commitment to excellence. Her pursuit of world-class performance reflects the same dedication to innovation and craftsmanship that defines Saatva.

Lauren Macuga’s rapid ascent on the alpine ski slopes—already earning a World Cup win early in her career—makes her one of the most exciting young talents in the country. What truly sets Macuga apart is her blend of determination and authenticity. Her optimism and spirit resonate with fans and teammates alike, embodying the same comfort and positivity that Saatva brings into people’s lives. As she continues her rise from promising young talent to proven world-stage competitor, her upward trajectory mirrors Saatva’s own growth as a brand redefining the sleep experience, making her a natural fit as an ambassador.

“As an athlete, I’ve learned that sleep is one of the biggest factors in how I show up to train and compete,” said Lauren Macuga. “Quality sleep, rest, and recovery are crucial parts of my training routine, and I know the better I rest, the more energy, focus, and confidence I bring to the slopes. Partnering with Saatva feels natural because they understand that recovery starts with restorative sleep.”

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. As part of the collaboration, Saatva will work with Team USA to provide luxury top-of-bed items to Team USA athletes at Milano Cortina 2026 and will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games.

“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Lauren Macuga is a rising force in alpine skiing, embodying the passion, resilience, and character we admire. We’re thrilled to support her and Team USA on the road to Milano Cortina 2026.”

To mark her ambassador debut, Macuga will be featured across Saatva’s platforms, sharing her perspective on the role of sleep in elite training and competition. As part of her partnership, she has highlighted some of her favorite Saatva picks in a special gift guide designed to inspire athletes and fans alike to prioritize rest as a cornerstone of performance.

Lauren Macuga also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.

This partnership reflects Saatva’s broader mission to elevate the importance of sleep as a foundation for strength, recovery, and peak performance. In collaboration with Team USA and NBCUniversal, Saatva will continue to share inspiring athlete stories and spotlight the transformative power of sleep in the lead-up to the Olympic and Paralympic Games.

From luxury craftsmanship to world-class competition, Saatva and Lauren Macuga are guided by the same truth: every victory begins with a great night’s sleep.

For media inquiries or to request an interview with Lauren Macuga, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

About Lauren Macuga

Lauren Macuga, a rising star in alpine skiing, hails from Park City, Utah, where she began ski racing at age seven with Park City Ski & Snowboard. She is part of a uniquely accomplished family, with her siblings Sam (ski jumping) and Alli (moguls) also competing for U.S. Ski & Snowboard.

Macuga has quickly established herself as one of the most promising speed skiers of her generation. After earning a bronze medal at the 2022 World Junior Championships, she spent her first full World Cup season in 2022–23, scoring her first World Cup points in St. Moritz in downhill. In the 2023–24 season, Macuga had a breakout year in super-G, highlighted by a fifth-place finish in Kvitfjell, Norway. She also recorded top-ten finishes of seventh and tenth place during the season, culminating in her debut appearance at the World Cup Finals.

Her momentum carried into 2025, when she won her first World Cup race in the St. Anton super-G—becoming the youngest American since 2007 to win a World Cup speed event and the first U.S. woman ever to win a super-G at that venue. That same year, she claimed bronze in the super-G at her World Championships debut and finished in the top five in all three of her events, solidifying her place among the world’s elite. For more information about Lauren Macuga, please visit @lauren_macuga.

We’re excited to share that the Saatva Classic Mattress was spotlighted this morning on Good Morning America during Lori Bergamotto’s Deal Drop Days: Labor Day Sales segment.

Lori called the Saatva Classic a “GMA fan favorite,” highlighting its plush pillow top, dual-coil durability, naturally cooling design, and free white-glove delivery—making it the perfect time to upgrade your sleep.

📺 Watch the full segment here

🛍️ Exclusive Labor Day Offer for GMA Viewers: Save $450 on mattress purchases of $1,000 or more. Valid through 11:59 p.m. ET on Sept. 5.

👉 Shop the Saatva Classic

Discover Saatva’s best-selling luxury hybrid innerspring, the Saatva Classic, and give your sleep sanctuary a seasonal upgrade this fall.

Saatva, the Official Mattress Provider of USA Gymnastics, gifts therapy dog Beacon a luxury dog bed to support rest, recovery, and peak performance

At the heart of every elite athlete’s training regimen lies one critical performance booster: restorative sleep. This month, Saatva, the Official Mattress and Restorative Sleep Provider of USA Gymnastics, brought that ethos full circle by gifting Beacon, the team’s beloved therapy dog and certified “Goodest Boy,” his very own Saatva Dog Bed.

Beacon: A Tail-Wagging Pillar of Calm in Elite Competition

Beacon, a four-year-old Golden Retriever and registered Pet Partners therapy dog, has earned his place as USA Gymnastics’ first four-legged staff member. His role is to help world-class gymnasts melt away stress, stabilize their nerves, and ground their focus during heart-pounding moments such as the Olympic Trials and major championships.

His presence has proven emotionally transformative: petting Beacon boosts serotonin, lowers cortisol, and fosters mental calm, outcomes that align directly with Saatva’s belief that “restorative sleep fuels peak performance.”

Saatva Stands with Beacon and the U.S. Gymnastics Team

As the Official Mattress and Restorative Sleep Provider of USA Gymnastics and presenting partner of the U.S. Classic, Saatva plays a pivotal role in supporting athlete wellness. “Peak performance starts with restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “We’re proud to extend that principle to everyone who supports Team USA, like Beacon, so the athletes can continue doing their extraordinary work.”

A Luxe Resting Place for a Hero

The Saatva Dog Bed isn’t just plush—it’s engineered for ergonomic comfort and durability, balancing coil-based support with breathable, pet-friendly materials:

Responsive micro-coil core maintains shape and supports spinal alignment
Plush comfort fiber pillow top delivers soft, cooling comfort and reduced dander
Removable, liquid-repellent cover ensures everyday practicality and easy cleaning
Perfect for pets of all ages and sizes, especially those like Beacon who work long, demanding days

Now, Beacon can recharge right alongside the athletes he cares for—rested, supported, and ready to help the team shine.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultrapremium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, youth, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white glove delivery, never compressed in a box for doorstep shipping.

About USA Gymnastics

Based in Indianapolis, USA Gymnastics is the national governing body for gymnastics in the United States, overseeing six disciplines: acrobatic, artistic, gymnastics for all, parkour, rhythmic, and trampoline and tumbling. A member of the U.S. Olympic and Paralympic Committee and International Gymnastics Federation, the organization serves more than 230,000 members, including athletes from the beginner to elite levels, parents, coaches, clubs and club owners, and supports the U.S. teams for the Olympic Games, World Championships, and other top-tier international events. USA Gymnastics is committed to delivering top-quality education, actively growing the sport across all levels and disciplines, and providing safe, positive and empowering experiences for all participants. For more on USA Gymnastics, visit www.usagym.org.

Championing Restorative Sleep on the Road to Olympic and Paralympic Winter Games Milano Cortina 2026 and the LA28 Games

Saatva, the Smarter Luxury Sleep Company, is proud to announce its first brand ambassador: U.S. Olympic gold medalist and world champion cross-country skier Jessie Diggins, who will also serve as the first member of Team Saatva. Renowned for her grit, dedication, and advocacy for mental health, Diggins embodies the qualities Saatva values most: relentless drive, resilience under pressure, and a pioneering spirit. These characteristics mirror Saatva’s commitment to continuous innovation, quality craftsmanship, and helping people perform at their best—whether in sport or everyday life.

Jessie Diggins’ trailblazing achievements in cross-country skiing, including becoming the first American to win Olympic gold in the sport, reflect the same ambition and barrier-breaking mindset that Saatva champions as a disruptor in the luxury sleep industry. Her understanding that peak performance depends on restorative sleep makes her a natural ambassador for the brand’s mission: promoting healthy, rejuvenating rest for athletes and everyday sleepers alike. Moreover, Diggins’ story inspires not only elite competitors but anyone striving to reach their potential, reinforcing Saatva’s message that great sleep builds great strength.

This announcement builds on Saatva’s role as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Olympic and Paralympic Games, with its Team USA partnership beginning ahead of the Olympic Winter Games Milano Cortina 2026. In her new role, Diggins will help spotlight the vital connection between sleep and peak performance, offering a unique perspective on how restorative rest supports athletes at the highest level.

“As an athlete, sleep is one of the most important parts of my recovery routine,” said Jessie Diggins. “It helps me reset physically and mentally so I can train harder, race stronger, and be present for the people and causes I care about. I’m proud to partner with Saatva because they share my belief that rest is not a luxury—it’s a necessity for wellness and performance.”

To celebrate the announcement, Diggins will share a special welcome message at the grand opening of Saatva’s Edina Viewing Room in her home state of Minnesota, underscoring her connection to the brand and the essential role of restorative sleep in her training.

As part of her partnership with Saatva, Jessie Diggins has curated a special gift guide featuring her favorite picks for restorative rest and everyday luxury. Explore her full selection here to discover the items she uses to unwind, recharge, and sleep like a champion.

Jessie Diggins also shares her insights on the importance of sleep and recovery in a featured post on Saatva’s Sleep Enlightened blog, where she offers her top sleep tips for staying balanced and well-rested.

For the Team USA partnership, Saatva will work with Team USA to provide luxury top-of-bed products to Team USA athletes at the Milano Cortina 2026. For the LA28 Olympic and Paralympic Games, Saatva will work with LA28 to provide mattresses, linens, and pillows to athletes for the LA28 Games, helping athletes from around the world sleep better, recover faster, and perform at their best.

“At Saatva, we know sleep unlocks a superpower in all of us,” said Ron Rudzin, Founder and CEO of Saatva. “Jessie Diggins is the perfect embodiment of that power, showing the world what’s possible when you combine talent, grit, and recovery. We’re honored to support her and Team USA on the road to Milano Cortina 2026 and the LA28 Games.”

This partnership extends Saatva’s broader mission to elevate the importance of sleep as a foundation for wellness, excellence, and resilience. In collaboration with Team USA and NBCUniversal, Saatva will bring this message to millions through campaign integrations, expert content, and athlete-driven storytelling leading up to the Olympic and Paralympic Games.

From handcrafted comfort to global competition, Saatva and Jessie Diggins are united by a shared belief: true strength starts with deep, restorative sleep.

For media inquiries or to request an interview with Jessie Diggins, please contact Saatva’s PR team, Shari Ajayi and Ariel Noh, at press@saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

About Jessie Diggins

Jessie Diggins is an American cross-country skier and Olympic champion. She was born in Afton, Minnesota, and began skiing at the age of three. She emerged as a top competitor in the U.S. junior ranks before making her World Cup debut in 2011.

Diggins made history at the Olympic Winter Games PyeongChang 2018, teaming up with Kikkan Randall to win gold in the team sprint—the first Olympic gold medal in U.S. cross-country skiing history. She continued her success at the Olympic Winter Games Beijing 2022, earning a silver in the individual sprint and a bronze in the 30-kilometer freestyle.

Beyond the Olympics, Diggins is a 7-time World Championship medalist, 29-time World Cup winner (with 79 podiums), and the overall World Cup Crystal Globe winner for 2021, 2024, and 2025. Cementing herself as the most decorated American cross-country skier in history, she has taken the sport to an entirely new level.

Off the snow, Diggins is an advocate for mental health and serves as a spokesperson for The Emily Program, a treatment center for eating disorders. She serves on the board of Share Winter, a nonprofit that introduces kids from diverse backgrounds to skiing and snowboarding. She is also an ambassador for Protect Our Winters (POW), an organization dedicated to finding solutions to climate change through the outdoor sports community. For more information about Jessie Diggins, please visit jessiediggins.com.

Editor’s Note: Jessie Diggins is no longer affiliated with Saatva. This press release was issued on August 19, 2025, and is archived for historical purposes.

In honor of its 15th anniversary, luxury mattress and bedding brand Saatva is proud to announce the release of its first children’s book, Touching the Sky on a Mattress That Flies. This original story celebrates the power of dreams and the importance of restful sleep, following a young girl named Lizzy as she soars through a world of imagination on a magical flying mattress.

In celebration, each Saatva Viewing Room across the country will give away 150 complimentary copies of the book—one per family—and will also offer it as a gift with an in-store purchase of a mattress from Saatva’s Kids Collection, which includes the Youth, Bunk & Trundle, and Crib mattresses, while supplies last.

“Reading with children at bedtime creates a foundation for both stronger bonds and better rest,” said Ron Rudzin, Founder and CEO of Saatva. “As a father and a sleep advocate, I believe the connection between stories and sleep is a powerful one. Books like this give families a joyful way to wind down and dream big—together.”

Inspired in part by Rudzin’s reflections in his article Raising the Next Generation of Sleep Superheroes, and insights from Saatva’s curated Sleep Enlightened Blog, the book highlights how rest helps children process emotions, grow, and learn.

Michael Gale, Vice President of Retail at Saatva, added, “We wanted to create a warm, inviting retail experience that goes beyond just shopping for a mattress. This book is a natural extension of that—it’s something parents can take home, read with their kids, and create special bedtime memories with.”

Touching the Sky on a Mattress That Flies features whimsical illustrations and rhyming verses that capture the wonder of childhood dreams. With themes of courage, imagination, and rest, the book invites children to embrace every kind of dream—big or small, bold or silly.

The book also marks the launch of #SaatvaStorytime, a new initiative designed to encourage healthy bedtime routines and foster early childhood reading habits—just in time for the back-to-school season. As families reset schedules and reestablish nighttime rituals, this story offers a meaningful way to support smoother transitions and more restful nights.

Visit any of Saatva’s Viewing Rooms nationwide to learn more and receive a complimentary copy, or explore the digital edition on Saatva’s Sleep Enlightened Blog.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Feature Image: Cassie Shortsleeve shares the news of Saatva’s storybook launch and how to receive a complimentary copy on her “Two Truths” Substack newsletter. She also guides readers to the collection of knowledge she has shared over the years on Saatva’s “Sleep Enlightened” blog.

Photo Credit: @motherspeak @twotruthsmotherhood

The DTC mattress company opens its first Minnesota retail experience outside of Minneapolis during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Edina. The brand’s latest Viewing Room, located minutes from downtown Minneapolis, spans 3,389 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Greater Minneapolis residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s first location in Minnesota and 25th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. We’re thrilled to open our first Minnesota Viewing Room in Edina—a city that reflects the thoughtful design and wellness values at the heart of our brand,” said Ron Rudzin, CEO of Saatva.

A New Design Experience

Saatva Edina showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the Minneapolis area’s most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Edina’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

Cutting-Edge Technology

Thanks to a partnership with Samsung, this Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Minnesota. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Edina
3871 Gallagher Dr, Suite 4
Edina, MN 55435
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 7 PM, Sunday: 11 AM – 6 PM
952.209.6995
info@saatva.com

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

The new Luxury Down Collection – featuring a Down Chamber Pillow, Down Comforter, and Down-Topped Featherbed Mattress Topper – is crafted from responsibly sourced down for a refined sleep experience.

Saatva, the Smarter Luxury Sleep Company, proudly announces the launch of its new Luxury Down Collection, its first-ever collection of responsibly sourced down bedding designed to deliver unparalleled comfort and elevated sleep. The line includes a Down Chamber Pillow, Down Comforter, and Down-Topped Featherbed Mattress Topper, each crafted to provide high-quality sleep and best-in-class comfort.

Saatva is expanding into the down bedding market with the launch of its Luxury Down Collection, marking a significant step in growing its premium top-of-bed offerings. Known for its commitment to quality and comfort, Saatva brings the same high standards to this new category, offering products that highlight the unmatched softness, breathable warmth, and long-lasting durability of responsibly sourced down.

“With the launch of our Luxury Down Collection, we’re offering customers the most indulgent top-of-bed experience possible,” said Ron Rudzin, Founder and CEO of Saatva. “Every piece is thoughtfully designed to deliver a refined, hotel-quality sleep experience that’s also ethical, durable, and incredibly comfortable.”

Down Chamber Pillow: Cloud-Like Comfort with Long-Lasting Support

Saatva’s Down Chamber Pillow offers the perfect balance of plush comfort and durability for a deeply restorative sleep. The dual-chamber construction combines a supportive duck feather core with light, airy 650 fill-power white duck down in the outer chambers, all wrapped in a breathable, 400-thread count down-proof cotton sateen cover for a luxuriously soft, cloud-like feel that holds its shape night after night.

Available in Queen/Standard and King sizes
Knife-edge finish and double-needle stitching for durability and a polished look
Loft options include a Standard Loft ideal for back and stomach sleepers or those who prefer a lower profile, and a High Loft perfect for side and combination sleepers seeking extra plushness.

Down Comforter: Hotel-Quality Warmth in Customizable Weights

Saatva’s Down Comforter brings luxurious, hotel-level comfort to the bedroom with three warmth levels tailored for year-round use. Crafted with premium 650 fill-power white duck down and wrapped in a breathable down-proof 400-thread count cotton sateen shell, its baffle box construction ensures even fill distribution for all-around cozy, yet breathable comfort.

Available in three warmth levels: Lightweight, All-Year, and Heavyweight
Corner loops for easy attachment inside duvet covers (sold separately)
Sizes: Twin/Twin XL, Full/Queen, King/Cal King

Down-Topped Featherbed Mattress Topper: A New Layer of Restful Bliss

Saatva’s Down-Topped Featherbed Mattress Topper adds a new dimension of luxury to any mattress, delivering premium loft and deep cushioning. Its dual-chamber, baffle-box construction ensures the fill stays evenly distributed throughout the night. A sturdy feather-filled base provides support, while the top layer of 550 fill-power duck down offers soft, cloud-like comfort. The quilted cover is made from breathable, 300-thread count sateen cotton that’s both soft and down-proof, preventing shedding.

3” of ultra-plush loft for luxurious softness
Works with all Saatva mattresses and other mattress brands
Fitted skirt secures the topper in place
Sizes: All standard mattress sizes, including Split King

Ethically Sourced, Expertly Crafted

Saatva’s Luxury Down Collection is filled with 100% RDS-certified down and feathers, ethically sourced and traceable through the supply chain. Each piece is hypoallergenic, with thoroughly cleaned and sterilized fill for a healthier sleep environment. The collection includes free shipping, a 45-day or 180-day trial, and a 1-year limited warranty, ensuring comfort, quality, and peace of mind. The full collection is now available in Saatva Viewing Rooms nationwide and online at Saatva.com.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

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Saatva announced as the Title Sponsor of 2025 Skate America

U.S. Figure Skating is pleased to announce Saatva, the premier online retailer of luxury mattresses in the United States, as its Official Mattress Partner.

Saatva will also become the Title Sponsor of 2025 Skate America. The fifth stop of the ISU Grand Prix of Figure Skating Series, 2025 Saatva Skate America, will take place November 14-16, 2025, at 1980 Herb Brooks Arena in Lake Placid, New York.

Celebrating its 15th anniversary this year, Saatva is a leader in luxurious, restorative sleep, known for its made-to-order mattresses designed and assembled in the United States. With a growing portfolio that includes award-winning mattresses and luxurious bedding, Saatva brings modern, eco-conscious design into every bedroom to ensure the type of restful sleep necessary for top performance. Founded on the principle that everyone deserves healthy and restorative sleep on a quality bed, Saatva’s mattresses are handcrafted and made with environmentally conscious materials.

“At U.S. Figure Skating, we know that better sleep leads to better overall well-being and results on the ice. We’re proud to welcome Saatva as our Official Mattress Partner,” said Annie White, chief commercial officer at U.S. Figure Skating. “Saatva’s commitment to restorative, high-quality sleep aligns beautifully with the needs of our athletes, fans, and members. Through this partnership, we’re not only championing wellness and performance, but also supporting our broader community by making premium sleep more accessible through member-exclusive benefits.”

As part of the partnership, all U.S. Figure Skating members will receive a discount on Saatva products. Saatva will also be onsite at U.S. Figure Skating events this season, giving members and fans the opportunity to learn more about its luxury sleep offerings.

“We’re proud to partner with U.S. Figure Skating for the third year in a row,” said Joe McCambley, chief marketing officer for Saatva. “Over the last two years, we’ve been able to provide restorative sleep for so many talented athletes and dedicated fans, and we’re pleased to do so again, especially going into the Olympic Winter Games Milano Cortina 2026.”

In addition to partnering with U.S. Figure Skating, Saatva was recently announced as the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Games, helping all athletes achieve the restorative sleep they need for peak performance. This commitment aligns with the brand’s ongoing mission of making luxury sleep accessible and affordable for all.

Tara Lipinski, figure skating champion and the youngest U.S. Olympic gold medalist in Winter Olympic Games history, who also partnered with Saatva, continues to champion the role of quality sleep in athletic performance and recovery.

“As someone who understands the importance of restorative sleep when pushing yourself to the limit, I’m thrilled that Saatva is the Official Mattress Partner of U.S. Figure Skating,” says Lipinski. “It gives me enormous pride to know that today’s skaters are being supported with the tools they need and can count on Saatva for deep, rejuvenating rest between training sessions and performances.”

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

About U.S. Figure Skating

U.S. Figure Skating is the national governing body for the sport of figure skating in the United States, as recognized by the United States Olympic and Paralympic Committee and the International Skating Union. U.S. Figure Skating comprises more than 875 member clubs, collegiate clubs, and high school teams, and more than 1,000 registered Learn to Skate USA® programs representing over 246,000 members. U.S. Figure Skating is charged with the development of the sport on all levels within the United States, including athletes, officials, sanctioning of events and exhibitions, and establishing the rules and guidelines by which the sport is governed.

Saatva, the Smarter Luxury Sleep Company, has been named the Official Mattress and Restorative Sleep Provider of USA Gymnastics and presenting partner of the U.S. Classic Presented by Saatva.

Set for July 18-19, 2025 in Hoffman Estates, Illinois, and broadcast by NBC nationwide, the U.S. Classic presented by Saatva is the final opportunity for women’s artistic gymnasts to qualify for the 2025 Xfinity U.S. Gymnastics Championships in New Orleans, where athletes will vie for spots on the U.S. National Team from which the 2025 World Championships roster will later be chosen.

Also the Official Mattress and Restorative Sleep Provider of Team USA and the LA28 Games, Saatva is known for its handcrafted, made-to-order mattresses designed and assembled in the USA. With a growing portfolio that includes award-winning mattresses and luxurious bedding, Saatva brings modern, eco-conscious design into every bedroom to ensure the type of restful sleep necessary for top performance. Guided by a vision to make luxury sleep accessible and responsible, Saatva continues to lead the industry with innovation, transparency, and purpose-driven values.

“The road to the LA28 Games is long and strenuous, and Saatva is proud to provide U.S. gymnasts with the essentials they need for rest and recovery along the way,” said Ron Rudzin, Founder and CEO of Saatva. “Peak performance starts with restorative sleep, a principle that guides Saatva and will now hopefully also guide these athletes in their upcoming competitions.”

In addition to supporting the U.S. Classic Presented by Saatva and the Xfinity U.S. Gymnastics Championships, Saatva will partner with USAG on social media campaigns celebrating the top performances of National Team athletes throughout the year.

“We are incredibly excited to welcome Saatva to the USA Gymnastics family as they strengthen their commitment to U.S. athletes and Olympic hopefuls,” USA Gymnastics Vice President of Partnerships Kelly Feilke said. “The U.S. Classic Presented by Saatva will provide an early look at the incredible U.S. talent pipeline and the rising stars setting their sights on the LA28 Games.”

For more information on the U.S. Classic Presented by Saatva, visit the event website.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

About USA Gymnastics

Saatva was recently featured on Good Morning America’s “The Right Stuff” in a special “Stuff We Love” segment highlighting top-rated bedding products designed to help consumers stay cool during warm summer nights.

During the July 11th GMA “Stuff We Love” segment, lifestyle expert Lori Bergamotto showcased Saatva’s Graphite Memory Foam Mattress Topper, highlighting its cooling technology and plush comfort, which is ideal for combating heat and improving sleep quality. The topper was praised for its breathable design and ability to keep sleepers comfortably cool through the night.

“Saatva has a Graphite Memory Foam Mattress Topper designed to keep you cool and comfortable,” Bergamotto said. “The graphite-infused memory foam draws heat away from the body, promoting a cooler sleeping environment. With a 3-inch profile and elastic anchor bands to keep it in place, this topper upgrades the sleep experience for all sleepers.”

See the full segment here.

Enhance your bedroom, and shop with an exclusive GMA offer

As part of the segment, Saatva offered Good Morning America viewers an exclusive 15% discount on the Saatva Graphite Mattress Topper and other bedding essentials, valid through July 18, 2025, at 11:59 PM EST.

Shop the topper and other bedroom items with the 15% off GMA discount

Discover More Ways to Sleep Cool

Looking for more options to beat the heat? Explore our curated Cooling Sleep Gift Guide, featuring Saatva’s top picks—from cooling pillows to breathable sheets—to help you create the perfect summer sleep setup.

The DTC mattress company opens its newest retail experience in Pasadena during its 15th anniversary year

Saatva, the Smarter Luxury Sleep Company, has arrived in Pasadena. The brand’s latest Viewing Room, located in Old Pasadena, spans 3,458 square feet and is designed to transform the mattress shopping experience. Blending high-touch service with state-of-the-art digital technology, the immersive space invites Southern California residents to explore the future of luxury sleep in a calm, elevated environment. This marks Saatva’s fourth location in California and 24th in the U.S., opening at a time of major growth during its milestone 15th anniversary.

“As a digitally native brand, expanding our brick-and-mortar footprint is about deepening our connection to the communities we serve. We’re looking forward to joining the Pasadena community–a city committed to design-forward craftsmanship,” said Ron Rudzin, CEO of Saatva.

As part of its continued commitment to community care and resilience, Saatva will partner with CORE (Community Organized Relief Effort) to support wildfire relief and recovery efforts across Los Angeles County.

“We’re deeply grateful to our partner Saatva for showing up for communities who have lost so much,” said Tracy Reines, Disaster Response Lead for the Los Angeles Wildfires at CORE. “Their support helps us do more than just provide relief — it helps families begin to rebuild their sense of home, comfort, and reconnection to their communities during an incredibly difficult time in their lives.”

A New Design Experience

Saatva Pasadena showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of Pasadena’s most luxurious shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

The Viewing Room aims to redefine the customer experience from the moment a visitor enters the space. With its aromatic fragrance, subdued color palette, warm lighting, sustainable flooring, and textured wall treatments, Saatva reflects the beauty of Pasadena’s unique character, creating a tranquil atmosphere to explore sleep solutions. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses, there are new additions to its non-mattress categories, including the Lighting and Nightstand collections, which are designed to enhance and elevate the overall bedroom experience.

Cutting-Edge Technology

Saatva’s latest Viewing Room marks a significant milestone in Saatva’s retail expansion, bringing Smarter Luxury Sleep home to Pasadena. Visit the Viewing Room to discover the brand’s growing selection of best-in-class luxury mattresses and eco-friendly and organic bedding products to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Pasadena
85 E Colorado Blvd
Pasadena, CA 91103
Hours of operation: Monday-Friday: 10 AM – 7 PM, Saturday: 10 AM – 6 PM, Sunday: 11 AM – 6 PM
626-240-5440
info@saatva.com

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Saatva offers best-in-class mattresses in five different categories: innerspring, ultra-premium memory foam, all-natural latex, hybrid, precision adjustable air, and specialty designs for babies, kids, murphy beds, and pets—plus designer bed frames, nightstands, lighting, chairs, rugs, bath towels, and a full collection of luxury bedding products. Made with recycled steel, organic cotton, and CertiPUR-US® foams, Saatva mattresses reflect the company’s commitment to environmentally conscious practices, always hand-delivered and set up in the customer’s home via complimentary white-glove delivery, never compressed in a box for doorstep shipping.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva and any of its products, please visit the Saatva Press Room.

About CORE

Founded after the 2010 Haiti earthquake by Sean Penn and Ann Lee, CORE (Community Organized Relief Effort) is a global humanitarian organization that empowers underserved communities in and beyond crisis. CORE’s community-powered work is informed and fueled by local hands. When crisis strikes, we listen, we learn, and we act to quickly fill gaps, mobilize resources, and develop long-term recovery solutions. With a focus on equity, CORE provides critical relief to marginalized and vulnerable people, from the conflicts in Ukraine and Sudan to hurricane-ravaged states across the U.S. and beyond. Learn more about CORE’s work at www.coreresponse.org, and follow us on Facebook, Instagram, X, YouTube, and LinkedIn.

Handcrafted bed frames designed to elevate bedrooms for the season and beyond

Saatva, the Smarter Luxury Sleep Company, proudly unveils two sophisticated additions to its growing collection of upholstered beds: the Serra and Basel. Crafted with Saatva’s signature commitment to quality and design, these new platform bed frames offer modern, luxurious aesthetics without compromising on craftsmanship.

As the latest models within the brand’s expanding bed frame assortment, Serra and Basel are designed to attract style-conscious shoppers who seek timeless elegance, handcrafted construction, and thoughtful details that take inspiration from coastal cities across the globe. Both models are now available for purchase exclusively on Saatva.com with complimentary in-room delivery and setup.

“Serra and Basel represent a thoughtful expansion of our upholstered bed frame collection,” said Ron Rudzin, Founder and CEO of Saatva. “They’re designed to elevate the look and feel of your bedroom throughout the summer season and well beyond. It’s about making timeless elegance and comfort part of your everyday environment.”

Serra: Modern Elegance in a Soft, Rounded Silhouette

The Serra Platform Bed Frame features a gently curved headboard, low profile, and sleek cylindrical legs that create an elevated yet grounded design. The wraparound frame with subtly rounded corners offers a seamless, cocoon-like effect, making it an inviting centerpiece for contemporary bedrooms.

Constructed from kiln-dried, sustainably sourced hardwood and upholstered by hand in Saatva’s most popular fabric options—including Natural Linen and Vintage Velvet—Serra is as durable as it is refined. No foundation or box spring is required, and the bed is compatible with adjustable bases.

Sizes: Queen, King, Cal King
Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet
Underbed Clearance: 4″
No box spring or foundation required

Basel: A Timeless Wingback Statement

The Basel Platform Bed Frame blends timeless structure with subtle drama through its curved wingback headboard and tailored finish. With a low-profile silhouette and softly upholstered edges, Basel offers a serene focal point while maintaining a minimalist, modern aesthetic.

Like Serra, the Basel is handcrafted from kiln-dried, sustainably sourced hardwood and finished with breathable, premium upholstery in a range of timeless hues—including a limited-edition Ivory Boucle. Designed for maximum stability and style, Basel also features Saatva’s fully upholstered back, allowing it to stand freely in any space.

Sizes: Queen, King, Cal King
Upholstery Options: Natural Linen, Pewter Linen, Taupe Vintage Velvet, Graphite Vintage Velvet, Terra Vintage Velvet, Ivory Boucle (Limited Edition)
Underbed Clearance: 1″
No box spring or foundation required

Elevated Craftsmanship with Thoughtful Engineering

Both Serra and Basel include upgraded construction details:

3″ wide finished plywood slats for improved strength and visual appeal
Multiple support feet and heavy-duty steel corner brackets for enhanced longevity
Fully upholstered back panels for flexible room placement
Tool-free adjustable base compatibility

Each bed is thoughtfully crafted to offer a durable, stylish foundation that complements Saatva’s luxury mattresses—making it an especially popular choice when bundled with a new mattress purchase.

Sustainably Built, Delivered with Care

Each purchase comes with Saatva’s unparalleled service guarantees, including a 365-night home trial, lifetime warranty, and complimentary white-glove delivery and assembly. Saatva’s expert delivery teams ensure that every piece is delivered with care, assembled, and ready for use, providing a seamless, hassle-free experience from order to setup.

Serra and Basel are now available at Saatva retail locations nationwide and on Saatva.com. Explore this newest addition to Saatva’s lineup of luxury home furnishings and discover how Saatva continues to redefine the modern bedroom through its innovative approach to Smarter Luxury Sleep.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva, please visit Saatva Press Room.

Saatva, the Smarter Luxury Sleep Company, is excited to announce a new partnership with CrossFit. Saatva will become the Official Mattress, Bedding, and Restorative Sleep Partner of CrossFit and the CrossFit Games.

This innovative collaboration rounds out optimal training with movement, nutrition, and rest, spotlighting sleep as a critical — and often overlooked — foundation of health and performance. With a shared mission to inspire health, Saatva and CrossFit aim to elevate how the global fitness community thinks about recovery and sleep quality.

As part of this partnership, Saatva will be the presenting sponsor of “Rest Day,” a key element of CrossFit’s “Workout of the Day” updates, delivering valuable content and products to educate CrossFit members about the importance of optimal recovery. Additionally, Saatva will be on-site at the 2025 CrossFit Games in Albany, NY, August 1-3, inviting fans to experience the full spectrum of its luxury sleep offerings firsthand. CrossFit Affiliate owners will also benefit from exclusive offers and discounts, empowering them to advocate for the importance of sleep within their own communities using Saatva’s American-made, premium sleep solutions.

“Partnering with CrossFit presents a powerful opportunity for Saatva to champion our commitment to restorative sleep and wellness,” said Ron Rudzin, Founder and CEO of Saatva. “CrossFit athletes exemplify peak performance and discipline, and we’re proud to support their recovery with handcrafted products designed to optimize rest.”

“Sleep is the foundation that allows athletes to train hard, recover fully, and perform at their best,” said Greg Schwartz, VP of Global Partnerships at CrossFit. “Partnering with Saatva reinforces our commitment to the holistic health of our community — not just how we move or eat, but how we rest and reset.”

Together, Saatva and CrossFit are redefining what it means to live a healthy and balanced life — from the gym floor to the bedroom.

About Saatva

Saatva, one of the first companies to sell luxury mattresses online in 2010, was founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. Its name is derived from the Sanskrit word meaning truth, purity, and wholeness, which guides the brand in everything it does. All of Saatva’s handcrafted, environmentally conscious mattresses are assembled in the USA with premium materials that are better for sleepers and the environment.

Celebrating 15 years of delivering exceptional comfort, Saatva provides customers with an unparalleled mattress and bedding experience that perfectly captures the essence of Smarter Luxury Sleep. For more information about Saatva’s partnership with CrossFit, please visit Saatva Press Room.

About CrossFit, LLC

CrossFit, LLC is the owner of the world-famous CrossFit® fitness brand. In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world’s most popular and effective training program for improving health and performance. CrossFit is the leading provider of accredited, performance-based training courses and certifications and has more than 97,000 credentialed coaches worldwide. The CrossFit program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit’s transformational benefits in more than 11,000 affiliated gyms across 150 countries. CrossFit also directs the CrossFit Games season, which starts with the Open, the world’s largest participatory sporting event.

Press Contacts

Saatva Press Team:
Shari Ajayi & Ariel Noh
press@saatva.com

LA28 Press Team:
press@crossfit.com