The DTC mattress company’s first modern retail experience in Florida opens just in time for the holiday shopping season

Saatva, America’s Smarter Luxury Sleep company, is excited to announce the opening of its first Florida retail location in the prestigious Park Avenue District of Winter Park, just north of Orlando. Located at 501 South Park Avenue, this immersive showroom offers a luxurious, tech-enhanced mattress shopping experience for Winter Park and Orlando residents and visitors alike.

“We’re thrilled to introduce our first Florida Viewing Room in Winter Park, a city known for its vibrant culture and elegance,” said Saatva CEO Ron Rudzin. “This location marks an important milestone for us as we bring Saatva’s signature white-glove service and handcrafted luxury mattresses to a new region.”

A New Design Experience

Saatva Winter Park showcases a new step in the company’s retail design journey. This new location was designed by Hines Collective and studioTROIKA, a Boston-based architecture firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep. This perfectly complements studioTROIKA’s partner-led, old-school design and construction approach that provides elegance and sophistication in one of Orlando’s most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. The coved ceiling, with its undulating lines, guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Winter Park is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,  subtle color palette, warm lighting,  sustainable flooring, and wall treatments, Saatva Winter Park offers an inviting respite from the city’s bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options, Saatva also debuted its latest innovations for the bedroom. The in-store newness included the Crete Platform Bed and Adra Leather Bed, as well as the GOTS® certified Organic Quilted Pillow and Organic Quilted Mattress Topper. These new additions to their home furnishings and bedding ranges help simplify the purchase journey while ensuring an easy setup for a restful night’s sleep.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers explore bedding, pillows, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Winter Park Viewing Room officially opened in November, just in time for the holidays, offering Florida residents a new destination for high-quality, eco-friendly sleep products. Visit the Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Winter Park – Park Avenue District
501 South Park Avenue
Winter Park, FL 32789
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
321.207.6770
info@saatva.com

Elegantly Crafted with Premium, Sustainably Sourced Leather for Lasting Luxury

Saatva, the leader in handcrafted luxury sleep solutions, proudly unveils its latest collection of leather platform bed frames, the Siena Leather and Adra Leather. Designed with an unwavering commitment to quality, sustainability, and timeless design, these exquisite bed frames showcase the finest materials and expert craftsmanship, redefining elegance in the bedroom.

“At Saatva, we believe that true luxury lies in the details,” said Ron Rudzin, Founder and CEO of Saatva. “With the Siena Leather and Adra Leather bed frames, we’ve combined timeless design with the finest, sustainably sourced materials to create pieces that not only elevate the bedroom but also stand the test of time. These bed frames embody our commitment to craftsmanship, quality, and conscious living.”

Siena Leather Bed Frame in Espresso Antica Leather

Siena Leather Bed Frame: Understated Elegance in a Classic Silhouette

Inspired by the historic Tuscan city for which it is named, the Siena Leather Bed Frame is a timeless platform bed frame that exudes refined luxury. Its minimalist headboard, adorned with meticulously hand-sewn double French seams, highlights Saatva’s dedication to sophisticated detailing.

Key Features:

Adra Leather Bed Frame in Terra Suede Leather

Adra Leather Bed Frame: Mid-Century Sophistication with Architectural Appeal

For those drawn to striking design and deep comfort, the Adra Leather Bed Frame presents a bold yet inviting silhouette. Its low-slung profile and square tufted headboard bring a modern architectural element to the bedroom.

Key Features:

Siena Leather Bed Frame in Slate Verona Leather

A Commitment to Sustainability and Ethical Sourcing

As part of Saatva’s commitment to responsible craftsmanship, both the Siena and Adra leather bed frames are designed with sustainability in mind:

Adra Leather Bed Frame in Black Verona Leather

Experience the Saatva Difference

With their exquisite materials, meticulous craftsmanship, and commitment to sustainability, the Siena Leather and Adra Leather bed frames epitomize Saatva’s dedication to bringing high-end, eco-conscious design into the home. Both models are platform bed frames, eliminating the need for a foundation or box spring, and are designed to provide lasting beauty and exceptional sleep quality.

As with all Saatva bed frames, the Siena Leather and Adra Leather Bed Frames are assembled in the U.S. and delivered with Saatva’s signature free white glove delivery, 365-night home trial, and lifetime warranty, ensuring customers can experience the full benefits of the products with complete peace of mind.

For more information on the Siena Leather and Adra Leather Bed Frames and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

Contact Us

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The Two Companies Expand Their 13-Year Partnership

New Jersey-based Bedding Industries of America is pleased to announce that it has entered into a merger with Saatva, the country’s premier online retailer of luxury mattresses and bedding products. Known in the industry for premium quality and manufacturing execution, BIA has been Saatva’s flagship manufacturing partner since the DTC retailer’s inception in 2010. 

“Our longstanding relationship and shared vision with BIA made this a natural evolution of our partnership,” said Saatva CEO Ron Rudzin. “This move expands our control over every touchpoint of our business, giving us end-to-end ownership of our supply chain and creating efficiencies that will help accelerate our mutual growth.” 

Bedding Industries of America owns factories in North Brunswick, New Jersey, Illinois, and Rialto, California. It also has a network of 11 domestic licensees throughout the U.S. that manufacture Saatva and its other portfolio of retail brands, including Eclipse, Eastman House, Millbrook, and the Ernest Hemingway line of mattresses, as well as licensees throughout the world. 

About Saatva

Saatva, founded in 2010, is the largest DTC omni-channel retailer of luxury mattresses and bedding products in the United States. Since 2019, with the opening of its first brick-and-mortar Viewing Room in Manhattan, Saatva has expanded its showroom network into 13 leading retail markets across the country, including Boston, Chicago, Los Angeles, Philadelphia, San Francisco, and Washington, D.C. An additional six locations are planned for the first half of 2024. 

With best-in-class offerings in every mattress category, Saatva delivers an exceptional customer value proposition, backed by a culture of unparalleled service. It offers a full suite of affordable luxury mattresses, plus a full line of designer bed frames, bedroom chairs and benches, rugs, and top-of-bed products. Saatva mattresses are assembled in the USA from premium, eco-friendly materials and always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

New Toppers from Saatva Provide Unmatched Comfort, Protection, and Eco-Friendly Benefits

Saatva, the luxury mattress company known for its commitment to quality sleep, is excited to announce the launch of its new line of premium toppers, designed to enhance comfort and prolong the life of any mattress. The six versatile products in the collection are crafted with high-quality materials, advanced technologies, and eco-friendly certifications, ensuring every sleeper enjoys a tailored sleep experience. Whether upgrading a new mattress or rejuvenating an older one, Saatva’s innovative toppers promise unparalleled comfort and support.

“At Saatva, we are committed to enhancing the sleep experience by offering products that combine luxury, comfort, and sustainability,” said Ron Rudzin, Founder and CEO of Saatva. “Our new collection of toppers is designed to provide the perfect solution for every sleeper, whether you’re seeking advanced cooling, eco-friendly materials, or extra support. We believe that quality sleep is essential, and these products reflect our dedication to providing a truly restorative rest for our customers.”

A Collection Designed for Every Sleeper

Graphite Memory Foam Topper: The Ultimate in Cooling Comfort

The Graphite Memory Foam Topper combines a 3-inch layer of pressure-relieving CertiPUR-US® certified memory foam infused with graphite, an advanced cooling technology that helps regulate body temperature for a restful night’s sleep. Ideal for all sleep positions, particularly side sleepers, this topper also features an organic cotton cover and antimicrobial treatment to resist bacteria, mold, and mildew.

High-Density Foam Topper: A Balanced Support Solution

Saatva’s High-Density Foam Topper offers a medium feel with 1.5 inches of high-density CertiPUR-US® certified foam that provides body-contouring support for all sleep positions. The topper is perfect for side sleepers and individuals seeking to prolong the life of their mattress with an affordable yet supportive addition. The organic cotton cover and antimicrobial treatment make it a practical, comfortable choice.

Down Alternative Featherbed Topper: Luxurious Plushness

For those who crave a luxurious sleep surface, the Down Alternative Featherbed Topper features hypoallergenic down alternative fill that adds ultra-plush comfort without sacrificing support. The breathable, machine-washable topper is perfect for hot sleepers and side sleepers, delivering a soft yet supportive feel throughout the night.

Natural Latex Topper: Eco-Friendly and Supportive

The Natural Latex Topper provides a durable, buoyant feel with a 1.5-inch layer of hypoallergenic natural latex foam. Offering superior pressure relief and unmatched durability, this eco-friendly topper is ideal for back sleepers and those seeking a responsive, breathable, and environmentally conscious sleep solution.

Micro-Coil Topper: The Best of Both Worlds

Blending the pressure-relieving benefits of memory foam with the responsive feel of innerspring, the Micro-Coil Topper features a 3-inch hybrid design of micro-coils and CertiPUR-US® certified gel-infused foam. Its recycled steel micro-coils provide added support in the lumbar and edge areas, while the plush foam ensures body-contouring comfort for all sleep positions.

Organic Quilted Topper: The Ultimate Eco-Friendly Luxury

The Organic Quilted Topper offers an indulgent, plush experience with organic latex foam quilted in 100% organic wool. This 3-inch topper delivers buoyant comfort and excellent pressure relief, all while maintaining eco-friendly standards with GOTS® certifications. Perfect for eco-conscious sleepers, particularly side sleepers, it promises weightless, breathable bliss.

Luxury Service to Match

Saatva’s dedication to quality, sustainability, and comfort shines through in this new collection, ensuring that every sleeper can find the perfect match to cater to different sleep preferences. All toppers come with free shipping, a 45-day trial period, and a 1-year limited warranty, ensuring you can experience luxury with peace of mind. The full collection is now available in Saatva Viewing Rooms nationwide and online at Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Each pillow is meticulously designed to cater to different sleep preferences, ensuring every individual finds their ideal match.

Saatva, the leader in luxury sleep products, is proud to introduce a collection of high-performance pillows, offering the perfect balance of comfort and support for every type of sleeper. Crafted with premium, high-quality materials, these new pillows deliver breathability, responsiveness, and tailored support to enhance sleep quality.

“At Saatva, we believe that the right pillow is just as essential as the right mattress in achieving restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “With our new pillow collection, we’re ensuring that every type of sleeper finds a high-quality, supportive option that enhances their sleep experience.”

A Collection Designed for Every Sleeper

Saatva Latex Pillow

Responsive & breathable • For all sleepers
Drift into deep, restorative sleep with the hotel-quality comfort of our plush latex pillow. Available in two different loft fill heights designed to keep you in perfect alignment no matter how you sleep.

Graphite Memory Foam Pillow

Contouring support • For side sleepers
Drift into cooler, more restorative sleep with our graphite-infused memory foam pillow. It contours to your head and neck to give you optimal support while keeping you cool all night.

Down Alternative Pillow

Plush, airy feel • For combination sleepers
Feel like you’re sleeping on a cloud with our light and airy down alternative pillow. It’s specially designed to mimic the lofty feel of traditional down pillows with our custom down alternative blend that offers both comfort and durability.

Cloud Memory Foam Pillow

Lofty & contouring • For all sleepers
Enjoy more restorative sleep with a luxury pillow designed to be both lofty and contouring. Our proprietary blend of shredded gel-infused memory foam and buoyant natural latex contours and supports your head and shoulders. This keeps you in perfect alignment no matter how you sleep.

Organic Quilted Pillow

Ultra-soft & breathable • For side sleepers
Perfect for eco-conscious sleepers who expect nothing less, our all-organic pillow combines weightless support of natural latex with the superb breathability and comfort of cotton and wool.

Luxury Service to Match

Saatva’s dedication to quality, sustainability, and comfort shines through in this new collection, ensuring that every sleeper can find the perfect match to cater to different sleep preferences. All pillows come with free shipping, a 45-day trial period, and a 1-year limited warranty, ensuring you can experience luxury with peace of mind. The full collection is now available in Saatva Viewing Rooms nationwide and online at Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.

Contact Us

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The award-winning DTC mattress company’s second modern retail experience in Southern California opens before the holidays.

Saatva, America’s Smarter Luxury Sleep company, has opened its newest retail location in the heart of San Diego. Saatva’s latest Viewing Room, situated in the upscale Westfield UTC Shopping Center, is the company’s second in Southern California. The immersive 6,500-square-foot space was designed to be more than a standard mattress store. Saatva San Diego is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.

“We’re thrilled to be opening our newest Viewing Room in one of San Diego’s most luxurious shopping centers,” said Saatva CEO Ron Rudzin about the new La Jolla Village Dr location. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box.”

A New Design Experience

Saatva San Diego showcases a new step in the company’s retail design journey. This new location, Saatva’s first open-air mall destination, was designed by Hines Collective and studioTROIKA, a Boston-based architecture firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep. This perfectly complements studioTROIKA’s partner-led, old-school design and construction approach that provides elegance and sophistication in one of Century City’s most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. Its coffered design, paired with pendant chandeliers, guides visitors throughout the space as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, that allow customers to experience all of Saatva’s made-to-order mattress options, sleep essentials, and home furnishings to help them create their perfect sleep sanctuaries. Like all Saatva Viewing Rooms, Saatva San Diego is designed to be a relaxed, self-guided space where customers can use technology to interact with, and learn about, products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance,  subtle color palette, warm lighting, sustainable flooring, and wall treatments, Saatva San Diego offers an inviting respite—a tactile oasis nestled inside the Westfield UTC Mall. Soft fabrics and arched passageways connect the different areas of the space, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options.  Saatva’s suite of organic bedding products is also on display, including the new Organic Velvet Diamond quilt and the Organic Channel Cotton quilt, perfect for upgrading one’s sleep sanctuary. 

Cutting-Edge Technology

Thanks to a partnership with Samsung, the San Diego Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. Sleek, high-definition touchscreen displays beside each travel-inspired bed allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to enhance the customer journey from the moment consumers enter the store.”

As customers explore bedding, pillow, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the children’s bed area, kids can interact with the Flip, a 55-inch whiteboard with a touch screen for drawing. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva San Diego Viewing Room opened at the end of September, creating a new shopping outpost for the residents of southern California to explore the best in modern, eco-responsible sleep products and accessories and refresh their homes in time for the holidays. Visit the Saatva San Diego Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings to experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva San Diego
La Jolla Village Dr, Suite C6
San Diego, CA 92122
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
619.713.9440
info@saatva.com

Saatva announces the launch of Saatva Bunk & Trundle Mattress, the first luxury mattress designed just for bunk & trundle beds.

Saatva, the leader in handcrafted luxury mattresses, proudly unveils the Saatva Bunk & Trundle Mattress, the first high-end mattress designed specifically for bunk beds and trundle beds. Combining superior comfort, durability, and breathability, this low-profile 6-inch mattress delivers the same high-quality sleep experience Saatva is known for, now tailored for kids, teens, and overnight guests.

Unlike conventional bunk and trundle mattresses made from cheap foam with minimal support, Saatva’s latest innovation features a premium hybrid construction that includes Lumbar Zone® Quilting and gel-infused memory foam to enhance lower back support, responsive recycled steel coils encased in foam for durability, and a naturally breathable organic cotton cover treated with our exclusive Guardin™ botanical antimicrobial treatment to inhibit the growth of bacteria, mold, and mildew.

“We saw an opportunity to elevate the sleep experience in bunk and trundle beds by applying our luxury sleep technology to a typically overlooked category,” said Ron Rudzin, Founder and CEO of Saatva. “This mattress ensures that growing kids, teenagers, and even overnight guests get the healthy, supportive rest they deserve.”

Key Features & Benefits

Luxury, Reimagined for Bunk & Trundle Beds

The Saatva Bunk & Trundle Mattress is available in Twin, Twin XL, and Full sizes to accommodate various room setups. As with all Saatva mattresses, the Saatva Bunk & Trundle Mattress is assembled in the U.S. and delivered with Saatva’s signature free white glove delivery, 365-night home trial, lifetime warranty, and complimentary mattress removal, ensuring customers can experience the full benefits of the mattress with complete peace of mind.

For more information on the Saatva Bunk & Trundle Mattress and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

Contact Us

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We’re proud to announce a new chapter in Saatva’s ongoing commitment to community empowerment and youth development: our partnership with Downtown United Soccer Club (DUSC) as the official uniform sponsor of their Academy Program.

Founded in the heart of New York City, DUSC is a leading nonprofit youth soccer organization serving over 1500 players ages U7 to U23 across the five boroughs. Their selective Academy Program nurtures committed young athletes with year-round, high-level coaching—and now, they’ll do so wearing Saatva across their chests.

This two-year partnership, which began September 1, 2023, reflects Saatva’s dedication to promoting wellness, resilience, and opportunity for the next generation—on and off the field. As Lead Sponsor, Saatva receives exclusive naming rights to DUSC Academy uniforms, including home and away kits, and will be featured prominently at DUSC events such as the Annual Benefit and across the Club’s digital channels.

“At Saatva, we believe in building strong foundations—not just in sleep, but in life,” said Ron Rudzin, CEO and Founder of Saatva. “DUSC shares that mission by helping young athletes grow with integrity, teamwork, and grit. We’re honored to support their journey.”

This partnership is part of Saatva’s broader initiative to invest in organizations that shape a cleaner, safer, and more empowered future for all. Whether it’s providing smarter luxury sleep or supporting youth in sports, Saatva is proud to stand behind values that make a lasting impact.

Join us in cheering on the Academy teams this season—and in welcoming DUSC to the Saatva community!

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It’s the grand finale of The Right Stuff road trip! Back in the Good Morning America studio, lifestyle contributor Lori Bergamotto unveiled the best-selling products from past segments—featuring the Saatva Classic Mattress as a top pick.

As Lori says, “This was our number one best-seller for the whole year that we’ve been doing The Right Stuff. GMA viewers really responded to this mattress, and let me tell you why. It’s from Saatva, an industry leader. It’s made of organic cotton, has recycled steel innersprings, and is made to order so you can customize the height and firmness.”

For more details, check out:

💰 Exclusive GMA Deal: Save $400 on a $1,000+ purchase
⏳ Offer valid Aug. 25 – Sept. 5 at 9 a.m. PT

🛍 Shop Now: Saatva Classic Mattress

🎥 See the full roundup: Shop the Best of The Right Stuff

When the COVID-19 pandemic upended business as usual across the retail industry, it also forced marketers to rethink how they tell their brand stories. At Saatva, we saw this as a creative opportunity. With strict safety protocols in place, we produced three television commercials in just a few days—on a modest budget and under unprecedented constraints.

“At Saatva, we believe that great storytelling doesn’t need massive budgets or perfect conditions—it needs heart, creativity, and a clear point of view,” said Joe McCambley, Chief Marketing Officer at Saatva. “These commercials reflect how our team turned pandemic challenges into an opportunity to connect with people through imagination, warmth, and the universal need for better sleep.”

Here’s how we brought these imaginative spots to life during one of the most challenging moments in modern advertising.

Turning Limitations Into Creative Inspiration

Each of the 30-second commercials explores a dreamlike environment inspired by the comfort and escape that Saatva mattresses provide. From a couple lounging in a serene desert oasis, to a woman reading peacefully in a forest, to an overworked engineer transported to an observatory in outer space, these scenarios depict the emotional impact of great sleep.
“We wrote 25 different ideas before selecting these three,” says David Link, Saatva’s VP Head of Creative and co-director of the campaign. “They each capture a different kind of relief that only true rest can offer.”

Watch our outer space commercial:

To bring the fantastical settings to life, actors were filmed against green screens in Los Angeles while 3D environments were created in post-production by Dart Frog Creative, a rendering and animation studio based in Grand Rapids, Michigan.

Adapting to COVID-Era Production

Almost every element of production from casting to wardrobe to set design had to be handled remotely over Zoom. Once on set, the production followed strict COVID-19 safety protocols. Physical distancing was maintained using tape zones and long-range camera equipment, while the cast and crew underwent frequent COVID testing.

“David and I had separate monitors, and we used a giant crane to operate the camera without getting too close to the actors,” says co-director Steve Stockman, author of How to Shoot Video that Doesn’t Suck. “Everyone wore masks and face shields, and the crew had to stay 10 feet away from unmasked talent.”

Actor Alonzo B. Slater, who appeared in the desert oasis commercial, described the intense safety process. “You’re constantly testing—before fittings, before shoots, sometimes even on shoot day. You’ve got to be ready for anything.”

Why We Cast a Real-Life Couple

To reduce on-set risks and maintain natural chemistry, the desert spot features real-life couple Alonzo B. Slater and Mea Wilkerson. Both are seasoned commercial actors, with credits ranging from JC Penney to Häagen-Dazs.

“We intentionally cast a couple living together to avoid pairing strangers on the same mattress,” Stockman explains. “It was a first for me, and it worked out perfectly.”

Watch our desert commercial:

“It made the performances more believable,” adds Link. “You could feel their connection on camera without forcing it.”

As Slater noted with a smile, “We basically spent the whole shoot lying in a cozy bed. Mea didn’t even have to get up!”

The Trickiest Co-Star: A Puppy

Of all the challenges the team faced, the most unpredictable turned out to be the smallest. In the forest commercial, a puppy played a supporting role and didn’t always take direction well.

“Filming with dogs or kids is always tricky,” says Link. “You often hire twins for that reason—one might be ready when the other isn’t. But the puppy was adorable, just a little unpredictable!”

Watch our forest commercial:

A Hidden Easter Egg

One of the commercials also includes a fun hidden detail. “There’s a woman reading in bed, and on the back of her book is an ‘author photo,’ which is actually a photo of Saatva CEO Ron Rudzin,” Link reveals.

It’s a subtle wink to our team and a symbol of the care that went into every detail of the campaign.

A Remarkable Turnaround

The entire project from green screen shoots to final edits was completed in record time. “We wrapped in two days and delivered the first two spots within a month and a half,” says Link. “That’s at least a month faster than usual. But the urgency brought out some of our best work.”

These commercials are a testament to what’s possible when creative teams rise to the moment. Even during a pandemic, storytelling doesn’t stop—it simply evolves.

For more information on the mattresses featured in these commercials and to experience the comfort that inspired their dreamy settings, please visit Saatva.com.

Saatva Launches Luxury Bedroom Rug Collection: A New Standard for Comfort and Sustainability

Saatva, the luxury mattress and bedding company, announces the launch of its new Bedroom Rug Collection. This exclusive range, handwoven by the master artisans of Jaipur, India, marries the old-world artistry of traditional rug making with Saatva’s signature ethos of sustainability and quality. Featuring six extraordinary designs in a variety of carefully curated colorways, each rug is meticulously crafted to harmonize with Saatva’s design-forward bedroom furnishings. More than just a collection of rugs, this launch is an exploration of texture, tone, and tradition—a confluence of artistry and environmental responsibility that promises to elevate any space into a sanctuary of tranquility and refinement.

A Testament to Sustainability and Artistry

The Saatva Bedroom Rug Collection reflects the brand’s commitment to sustainability, ethical craftsmanship, and timeless design. Each rug is meticulously handwoven or hand-tufted using the finest materials, such as premium wool, bamboo viscose, natural cotton, and recycled PET yarns. These materials are selected for not only their luxurious texture and durability but also their minimal environmental impact. Every piece in the collection is GoodWeave Certified, a mark of distinction that guarantees the rugs are produced without child, forced, or bonded labor. Additionally, each purchase supports vital programs aimed at improving the working conditions in rug-weaving communities. With every fiber, Saatva reinforces its dedication to preserving traditional craft while embracing modern, eco-friendly practices.

“Our company is committed to offering customers high-end, ethically sourced, and long-lasting products that enhance the look and feel of their bedroom,” says Ron Rudzin, CEO of Saatva. “The Saatva Bedroom Rug Collection is no exception. With our partnership with one of the most prestigious rug manufacturers in the world, we can now offer customers a unique collection of the finest quality rugs to help create the perfect bedroom sanctuary.”

Six Exquisite Collections 

Ethical Craftsmanship and Sustainability 

Saatva remains committed to ethical and sustainable manufacturing. From renewable materials such as wool and bamboo viscose to the use of recycled PET fibers, each rug is crafted with meticulous attention to environmental responsibility. Certifications from GoodWeave, SMETA, and OEKO-TEX® affirm that these products not only are free from harmful chemicals but also uphold the highest standards of fair labor practices. With each rug, Saatva extends its legacy of creating high-quality, luxurious products that are as gentle on the planet as they are on the senses.

A Seamless Experience, Elevated by Unmatched Service 

True to Saatva’s reputation for offering a luxurious customer experience, the Bedroom Rug Collection comes with complimentary in-room delivery and setup, a 45-night home trial, and a 1-year limited warranty, ensuring a smooth transition from purchase to enjoyment. With sizes ranging from 8×10 to 9×12 and 10×14, these rugs are designed to suit bedrooms of every dimension, adding a touch of enduring elegance and sophistication to any home.

With the Saatva Bedroom Rug Collection, the art of bedroom design has been reimagined—a masterful blend of tradition, luxury, and sustainability that invites customers to decorate their spaces tastefully. Elevate your first step in and out of bed by adding a Saatva rug to your bedroom. The full collection is now available in Saatva Viewing Rooms nationwide and online at Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

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Engineered for Exceptional Support and Pressure Relief, the Saatva Rx Mattress Redefines Restorative Sleep.

Saatva, the leader in luxury sleep solutions, proudly announces the launch of the Saatva Rx Mattress, the first luxury mattress engineered specifically for individuals with chronic back and joint conditions. Designed to provide unparalleled support and pressure relief, the Saatva Rx redefines restorative sleep for those experiencing discomfort from conditions such as sciatica, arthritis, herniated discs, and scoliosis.

Built with cutting-edge sleep technology, the Saatva Rx features the proprietary Therapeutic Support Core™ with the proprietary Rx Wave-Tech® Foam Layer, which automatically adjusts to the body’s natural curves and movements, virtually eliminating pressure points for optimal circulation and comfort. In addition, Saatva’s patented Lumbar Zone® Quilting and gel-infused memory foam work together to promote healthy spinal alignment, easing back pain and fostering more restorative sleep. Furthermore, the exclusive Guardin™ botanical antimicrobial treatment inhibits the growth of bacteria, mold, and mildew.

“Our mission has always been to combine luxury with innovation, and the Saatva Rx is our most advanced sleep solution yet,” said Ron Rudzin, Founder and CEO of Saatva. “For those living with chronic discomfort, a mattress isn’t just about comfort—it’s about relief. The Saatva Rx is meticulously designed to provide that relief, night after night.”

Additional key features include:

Perfect for Every Sleeper

The Saatva Rx is ideal for side sleepers, back sleepers, and combination sleepers seeking plush comfort without sacrificing critical support. Its unique construction provides enhanced motion isolation, ensuring an undisturbed night’s rest even for those who share a bed.

Luxury Service to Match

As with all Saatva mattresses, the Saatva Rx is assembled in the U.S. and delivered with Saatva’s signature free white glove delivery, 365-night home trial, lifetime warranty, and complimentary mattress removal, ensuring customers can experience the full benefits of the mattress with complete peace of mind.

For more information on the Saatva Rx and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress buying experience that truly embodies the meaning of Smarter Luxury Sleep.

Contact Us

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The DTC mattress company’s second Pacific Northwest retail experience opens in Washington state in time for Better Sleep Month.

Saatva, America’s Smarter Luxury Sleep company, has opened its latest retail location in Seattle’s upscale shopping district adjacent to the University of Washington’s main campus. This is Saatva’s second Pacific Northwest outpost and the first in the Evergreen state. The immersive 5,100-square-foot space was designed to be more than a standard mattress store. Saatva Seattle is the ultimate destination for an integrated mattress exploration, education, and modern retail technology experience.

“We’re thrilled to open our newest Viewing Room in one of Seattle’s most vibrant shopping districts,” said Ron Rudzin, Founder and CEO of Saatva. “An extension of our online presence, it’s another way to experience our commitment to delivering white-glove customer service and made-to-order, premium mattresses that don’t come in a box.”

A New Design Experience

Saatva Seattle showcases the company’s new retail design journey. This location was conceptualized by Hines Collective and Ware Malcomb, an award-winning multidisciplinary architecture and design firm. Hines further integrates modern touches and emphasizes the luxuries of the brand with this new interpretation of Smarter Luxury Sleep. This perfectly complements Ware Malcomb’s contemporary design and construction approach that provides elegance and sophistication in one of Emerald City’s most luxurious shopping areas. 

“One of the first elements you experience is the incredible architecture of the ceiling,” said Hines. The coved ceiling, with its undulating lines, guides visitors through the store as other design features layer on and contribute to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, Saatva Seattle is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace. 

From the moment a visitor enters through the foyer, the Viewing Room aims to redefine the customer experience. With its aromatic fragrance, subdued color palette, warm lighting,  sustainable flooring, and wall treatments, Saatva Seattle offers an inviting respite from the city’s bustle. Further into the space, silvery trees form a canopy under the ceiling’s gentle curves. Soft fabrics and floor-to-ceiling mirrors punctuate the walls throughout, creating a unified environment from start to finish. In keeping with Saatva’s “made in America” philosophy, interior materials and finishes, including the architectural lighting, were assembled in the U.S.A.

In addition to showcasing Saatva’s full lineup of made-to-order luxury mattresses—featuring innerspring, memory foam, latex, hybrid, adjustable air, youth, and crib options.  Saatva’s suite of organic bedding products is also on display, including the new Organic Velvet Diamond quilt and the Organic Channel Cotton quilt, perfect for upgrading one’s sleep sanctuary. 

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Seattle Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays,  information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions. 

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology and software solutions continue to improve the customer journey from the moment the consumer enters the store.”

As customers discover bedding, pillows, and other top-of-bed accessories, for example, an LED display embedded in the accessories wall changes to display pertinent product information. In the mattress area on the left wing of the location, kids can interact with the Samsung Flip, a 55-inch whiteboard with a touch screen for drawing, while parents test out the different sleep options. 

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

The Saatva Seattle Viewing Room opened in April, just before the celebration of Better Sleep Month, an important calendar recognition created by the Better Sleep Council, to help people focus on improving their sleeping habits. Saatva’s new shopping outpost for the residents of Seattle, Washington, is a space designed for the education and exploration of the best in modern, eco-responsible sleep products and accessories. Visit the Saatva Seattle Viewing Room to discover the best-in-class luxury mattresses, eco-friendly bedding products, and designer home furnishings. Stop by and experience what makes Saatva the Smarter Luxury Sleep company.

Viewing Room Information:

Saatva Seattle
4715 NE 25th Ave
Seattle, WA 98105
Hours of operation: Monday – Friday 10 AM – 7 PM, Saturday 10 AM – 6 PM, Sunday 11 AM – 6 PM
206.331.4162
info@saatva.com

Saatva announces the launch of Saatva Dog Bed, a comfortable and luxurious mattress designed just for our furry friends.

Saatva, the leader in handcrafted luxury sleep products, expands its commitment to high-quality rest with the launch of the Saatva Dog Bed, bringing the same exceptional comfort, durability, and thoughtful design of its renowned mattresses to pets.

Designed with an upgraded ergonomic structure and premium materials, the Saatva Dog Bed provides pets with optimal spinal support, breathability, and long-lasting plush comfort.

“At Saatva, we believe every member of the family deserves a great night’s sleep—including our beloved pets,” said Ron Rudzin, Founder and CEO of Saatva. “Our new dog bed is designed to provide the same high level of comfort, support, and durability as our handcrafted mattresses, ensuring pets get the restful sleep they deserve.”

Premium Features for Paws-itively Perfect Sleep

Sizing & Color Options

Easy Maintenance for Pet Parents

The Saatva Dog Bed’s cover is made from high-performance, durable fabrics that repel liquids while maintaining breathability. It can be easily spot-cleaned with a damp cloth and mild detergent. Replacement covers are also available for added convenience. For dogs that are heavy chewers, keep an eye on the bed cover’s condition to ensure they don’t chew down to internal parts and to prevent damage to the bed’s core.

Luxury, Reimagined for Furry Friends

The Saatva Dog Bed is assembled in the U.S. and delivered with Saatva’s free shipping, 45-day returns, and 1-year limited warranty, ensuring customers can experience the full benefits of the mattress with complete peace of mind.

For more information on the Saatva Dog Bed and to explore Saatva’s full lineup of luxury sleep solutions, visit Saatva Viewing Rooms nationwide or Saatva.com.

About Saatva

Established in 2010, Saatva is the original DTC mattress industry disruptor, founded on the principle that everyone deserves healthy and restorative sleep on a quality bed. All of Saatva’s handcrafted, eco-friendly mattresses are assembled in the USA with premium materials that meet the highest health and environmental safety standards. Saatva mattresses are always hand-delivered and set up in the customer’s home, never compressed in a box for doorstep shipping.

Today, Saatva is the premier online retailer of luxury mattresses in the country and has appeared six times on the Inc. 5000 Fastest-Growing Private Companies in America. The company remains at the forefront of the retail transformation, with a nationwide rollout of immersive, state-of-the-art Viewing Rooms where visitors can experience the full range of products and explore the brand with the help of the latest retail technology.

Through accessible prices, complimentary white glove delivery, 24/7 customer care, and eco-friendly products, Saatva provides customers with an unparalleled mattress-buying experience that truly embodies the meaning of Smarter Luxury Sleep.

Contact Us

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At Saatva, our commitment to sustainability goes beyond the bedroom. As part of our mission to promote a cleaner, healthier planet, we’ve proudly partnered with Evertreen to actively combat deforestation and reduce carbon emissions—one tree at a time.

Since September 2022, Saatva has been planting 500 mangrove trees per month, building what we proudly call the Saatva Forest. As of April 2023, including generous tree donations from Bedding Industries Of America, our forest has reached 7,000 trees—with many more to come.

You can follow our forest’s growth and carbon impact here:
🌳 Saatva’s Forest on Evertreen

A Growing Impact

Our reforestation efforts are on track to plant an additional 6,000 trees per year, bringing our total to:

Each tree is estimated to offset 1.5 tons of CO₂ over its lifetime, meaning:

Why Mangroves?

Mangroves are known for their fast-growing carbon absorption capacity and play a vital role in coastal ecosystems. While the CO₂ offset increases over time as these trees mature, even now, their presence is helping to capture carbon, stabilize coastlines, and support biodiversity.

Planting Purposefully

This partnership with Evertreen is more than a symbolic gesture. It’s a tangible, measurable part of our larger goal to operate responsibly—offsetting emissions, giving back to nature, and creating a legacy of environmental stewardship our customers can be proud of.

“Sustainability is part of Saatva’s DNA. Partnering with Evertreen allows us to make a real, lasting impact on the planet—one that reflects the values we live by as a company and as individuals. We’re proud to be investing in a greener, healthier future,” said Ron Rudzin, Founder and CEO of Saatva.

Because when you rest with Saatva, you help the planet breathe a little easier.