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saatva sheets on top of saatva mattress inside bedroom

Black Friday Bedding Deals: Sheets, Pillows, and Shopping Tips

The right sheets and pillows can make or break your sleep. Luckily, Black Friday is the perfect time to stock up on cozy bed sheets and supportive pillow sets so you can get your best rest.

But how are you supposed to choose between cotton, linen, and all the other sheet materials out there? And what type of pillow will do the best job at supporting your head and neck?

In this piece, we’ve rounded up the best Black Friday bedding deals along with advice to help you find the perfect sheets and pillows this holiday weekend.

Black Friday bedding deals

Lots of brands are offering Black Friday bedding deals this year, Saatva included. This Black Friday, take up to $40 off when you bundle any of our organic cotton sateen sheets and pillows and $200 off an entire order of $1,000 or more.

Here’s a rundown of the best bedding to get your hands on this Black Friday.

Organic cotton sheets

Organic cotton is one of the most popular sheet materials because it’s soft, breathable, and free of harmful chemicals that could irritate your skin. Saatva’s organic cotton sheets are made with a silky sateen weave and 300 thread count, the optimal number for cool sleep.

Latex pillow

Saatva’s latex pillow provides excellent head and neck support, thanks to the shredded Talalay latex core. This is surrounded by a layer of silky, down-like microfiber, which promotes airflow for cool sleep, and the whole thing is wrapped in a soft, breathable organic cotton cover.

Memory foam pillow

Memory foam pillows also offer good head and neck support. Saatva’s memory foam pillow not only contours to your head and neck to prevent pain, but it also features advanced graphite cooling technology and a breathable organic cotton cover to ensure a cool night’s sleep.

Select from the following sheet and pillow bundles this Black Friday:

saatva's organic cotton sheets on top of latex pillows

Sateen Sheets and Latex Pillow Bundle

  • Regular price: $545 (king set)
  • Sale price: $505 (king set)

saatva's organic cotton sheets on top of memory foam pillows

Sateen Sheets and Memory Foam Pillow Bundle

  • Regular price: $545 (king set)
  • Sale price: $505 (king set)

saatva's organic cotton sheets and mattress pad on top of latex pillows

Sateen Sheet, Latex Pillow, and Mattress Pad Bundle

  • Regular price: $740 (king set)
  • Sale price: $700 (king set)

Answers to your-most asked Black Friday sheet sale questions

Need help choosing sheets? We’re answering the most common Black Friday sheet sale questions to help you find the right sheet set for you.

Are 1,000 thread count sheets worth it?

Higher thread count has been associated with luxury for a long time when it comes to cotton sheets—but it turns out a higher thread count doesn’t necessarily equate to higher quality.

According to Consumer Reports, some manufacturers use thinner yarns twisted together to make it seem like their sheets have a higher thread count than they really do. This “ups the count but doesn’t give you a better sheet,” notes Consumer Report‘s textile expert, Pat Slaven.

According to the National Sleep Foundation, the ideal thread count for cotton sheets is between 200 and 400. Sheets with a thread count in this range offer the right amount of breathability for cool sleep.

What is the best color for sheets?

The sheet color you choose is up to personal preference. That said, some colors can actually help you sleep better. Neutral earth tones, for instance, which are associated with nature, often have a relaxing effect.

Per the ancient art of feng shui, neutral hues are calming and promote positive energy. White sheets are also a good option since they can remind you of being at a hotel on vacation and, in turn, make you feel more relaxed.

What’s more, if you have sensitive skin, it’s a good idea to choose lighter-colored sheets, which are less dyed. That’s because sensitive skin can react to dyes and fragrances in dark, bright, and vividly patterned sheets.

The experts at Wirecutter, the New York Times product review site, also note that brightly colored or patterned sheets can be harder to keep looking nice than white sheets. Not only are stains more difficult to remove (because you can’t use bleach), but popular benzoyl peroxide acne treatments can bleach the fabric, messing up the color or pattern of your sheets.

How much should I spend on sheets?

Per Wirecutter, long-staple cotton is one of the highest-quality options, as it’s a breathable and durable material. Wirecutter notes that quality percale cotton sheets cost between $50 and $150 for a queen set. Quality sateen cotton sheets are also in the $50-$150 range. (Here’s a primer on the differences between percale vs. sateen.)

Keep in mind that organic cotton sheets will cost you slightly more than regular cotton sheets. That’s because organic cotton is more expensive to grow, harvest, and manufacture. Organic cotton sheets usually cost 20%-30% more than conventional cotton sheets.

Linen, another sheet material Wirecutter recommends, is on the higher end of the price spectrum. Good-quality linen sheets cost anywhere from $200-$400 for a queen set (and sometimes even more).

On a budget? According to Wirecutter, sheets priced $50 or less for a queen set are often poorly made and feel rough against your skin. Wirecutter recommends choosing sateen over percale in this price range because it’s typically softer—although cheap sateen sheets still won’t last you as long as high-quality ones would.

What are the best sheet sets?

Saatva’s Organic Sateen Sheet Set is one of the best sheet sets, in our humble opinion. Our organic cotton sheets are made with long organic cotton fibers that are woven to create soft, breathable, durable sheets.

What’s more, our sheets are certified by the Global Organic Textile Standard (GOTS), meaning they meet strict environmental standards. They’re also produced in a Fair Trade Certified factory, assuring that harmful chemicals aren’t used during the manufacturing process and factory works are compensated fairly.

You don’t have to take our word for it when we say Saatva’s Organic Sateen Sheet is the best bed sheet set—the proof is in the reviews. Here’s what sleep product review sites have to say about these sheets:

  • Sleep Sherpa: “These sheets look and feel great. They would make an excellent sheet for day to day use as they are durable and hold up to regular wear and tear.”
  • Mattress Clarity: “Saatva’s sheets are single-ply cotton, which means they have a light hand-feel and they’re highly breathable; even though they are sateen weave, they don’t have a heavy, satin-like feel that is characteristic of that weave.”
  • Sleepopolis: “These sheets come out of the box feeling super-soft and breathable. I was surprised, at first, at how breathable they felt because I’m used to sateen woven sheets feeling a bit thicker and less cool. But I was pleased to note that these feel pretty light and airy.”

Our Best Organic Cotton Sheets


What do sheet sets include?

Sheet sets typically include one flat sheet (also known as a top sheet), one fitted sheet, and two pillowcases. If you’re buying a twin or twin XL sheet set, they may only come with one pillowcase since those bed sizes only accommodate individual sleepers.

What is the bottom sheet on a bed called?

The bottom sheet on a bed is called a fitted sheet. A fitted sheet is designed to fit cozily over your mattress. It has an elastic band sewn into the seam, allowing it to be snugly secured over the corners of your mattress. A fitted sheet helps protect against stains.

What are the coolest sheets?

Natural sheet materials sleep the coolest. Here’s a rundown on the best sheets for cool sleep:

Cotton sheets

Cotton is the most popular sheet fabric—and for good reason. It offers excellent airflow and moisture-wicking properties. Organic cotton is more breathable than conventional cotton because organic cotton plants yield longer fibers, which result in a softer, cooler fabric. (Here’s how to choose the best organic sheets.)

Linen sheets

Linen is another nice choice for cool sleep. High-quality linen is made from French or Belgian flax, which grows taller than other flax. The taller the flax, the longer the fibers—and longer fibers result in better breathability and moisture absorption. (Check out our guide to shopping for linen sheets.)

Bamboo sheets

Bamboo is a natural material made from the pulp of bamboo grass. Bamboo is soft, cooling, and hypoallergenic. It’s also good at wicking moisture away from the body.

Lyocell sheets

Lyocell is most commonly known by its brand name, Tencel. It’s a fabric that comes from the pulp of eucalyptus trees. It naturally absorbs moisture away from your skin as you sleep, making for a cool night’s snooze.

Answers to your most-asked Black Friday pillow sale questions

Not sure which pillow is best for you? Here are the answers to common Black Friday pillow sale questions so you can find your ideal match.

What is the healthiest pillow?

The healthiest pillow is one made from natural materials that are hypoallergenic and free of harmful chemicals. Good non-toxic materials to look for in a pillow include latex (in the fill) and organic cotton (in the cover).

To ensure you’re truly getting a healthy pillow, check for third-party certifications, which ensure the product meets strict standards for health and safety. Good certifications to look for include GOTS and the OEKO-TEX Standard 100.

What is the best pillow for back sleepers?

The best pillow for back sleepers is one that’s medium-thick. That will keep your head, neck, and spine properly aligned. A latex pillow is a good option for back sleepers. Its buoyancy and responsiveness excel at head and neck support—and it’s a natural material that sleeps cool.

What is the best pillow for side sleepers?

The best pillow for side sleepers is one that’s slightly thicker and firmer for optimal alignment. A memory foam pillow is a good option for side sleepers because it conforms to your unique shape and offers excellent pressure relief for your head, neck, and shoulders. Placing a pillow between your knees can also help keep your spine in neutral alignment while you sleep on your side.

What is the best pillow for stomach sleepers?

The best pillow for stomach sleepers is one that’s on the thin side, about three inches thick in total. Anything thicker than that will put more strain on your neck and could potentially even cause lower back pain.

Sleeping face-down means your nose and mouth will be right up against the pillow—so choose a pillow filled with a hypoallergenic material, like latex or bamboo. You could also skip the pillow under your head altogether and instead place one under your belly and pelvis to help maintain your spine’s natural curvature.

What’s the best pillow for neck pain?

The best pillow for neck pain is one that keeps your head in a neutral position, with your neck perfectly aligned with your spine. Your pillow should fill the “gap” between your head, neck, and shoulders while you sleep. Memory foam and latex pillows are both great options for neck pain. They provide excellent comfort and support for not only your neck but your back and shoulders as well.

How do I pick the right pillow?

To choose the right pillow, it’s important to match the pillow with your sleep habits and preferences. Here are three considerations to take into account when shopping for a new pillow:

  • Sleep style: The first thing to consider when buying a pillow? Your preferred sleep position. Your sleep position will determine the optimal pillow thickness to keep your head, neck, and spine in neutral alignment. Black sleepers should opt for a medium-thick pillow, side sleepers should choose a slightly thicker, firmer pillow, and stomach sleepers should choose as thin a pillow as possible. (Here’s more advice on how to choose the best pillow for your sleep position.)
  • Pillow size: Next, figure out which pillow size is right for you. Standard pillows, which measure 20 x 26 inches, are suitable for most people, from tweens and teens to bigger-bodied adults. Standard pillows fit well inside queen size pillowcases. Super-standard pillows, which measure 20 x 28 inches, are another common option. They also fit easily into queen size pillowcases. Super-standard pillows are a good choice for combination sleepers, as the additional width gives you added support while you move around. The king size pillow is the largest pillow size, measuring 20 x 36 inches. As you might have guessed, they make the most sense for king size beds and fit nicely inside king size pillowcases. They also work for people who have broad shoulders and need the extra width.
  • Pillow filling: Finally, it’s time to select a pillow filling. Latex, which is all-natural and hypoallergenic, is responsive, breathable, and contours to your head and neck. Memory foam also provides good support thanks to its contouring abilities—however, traditional memory foam sleeps hot, so be sure to choose a memory foam pillow with a cooling material like graphite if you sweat in your sleep. Down, on the other hand, doesn’t provide quite as much support for your head and neck.

Ready to do more holiday shopping over Thanksgiving weekend? We’ve put together more in-depth guides to help you get the best mattresses and bedding for your money:

Christina Heiser is the content manager at Saatva. She has held previous positions at Everyday Health, Women's Health, and L'Oréal. When she's not working, you can find Christina checking out the latest boutique fitness classes in New York City, cheering on her college basketball team (go Red Storm!), and trying new beauty and wellness trends.